Centre for Inclusive Digital Enterprise @ UC Business School (CeIDE@UC, pronounced “seed”)

Research Group Summary

Vision : empowering the less-included with digital innovation.

CeIDE@UC is a multidisciplinary group focused on the inclusion of the currently less-included segments of the digital economy.  The mission of CeIDE is the development of digital strategies that will bring about the transformation of the marginalised within our society that creates equal opportunities for well-being.

CeIDE will particularly reach out to socio-economically disadvantaged segments of society in New Zealand and the region such as the Māori, Pasifika, disabled, elderly, trans-migrant and small-local business communities.  Domains of interest include digital health, online education, electronic commerce, smart cities, and digital citizenship.

At its core, CeIDE will develop systems-based narratives that could transform segments within our society to a state where they would be measureably be better off than before.

Another unique characteristic of the research programme at CeIDE will be the use of data analytics and knowledge discovery in conjunction with  soft systems methodologies and design thinking in the development of "rich narratives" that capture the transformation of the currently marginalised to becoming more digitally empowered.

Key Contact

Members - UC Staff

Members - Non-UC Staff

  • Kevin Jones: Collaborator; NTU
  • Nir Kshetri: Collaborator; University of North Carolina, Greensboro
  • Jan Ondrus: Collaborator; ESSEC Asia
  • Francis Pereira: Collaborator; University of Southern California
  • Amit Sarkar: Collaborator; ARA
  • Richard Smith: Collaborator; Simon Fraser University
  • Lena Stephanie: Collaborator; SP Jain School of Global Management

Subject Area: Disciplines