This research looks at the earthquake support subsidy paid to earthquake affected businesses in the weeks following the February earthquake. The subsidy was $3000 for a full time worker and its goals was to keep businesses together. This research investigated the strategic influence of the subsidy on business and what constraints inhibited business recovery. It was found that a lack of cash flow, which the subsidy targeted was not significant when compared with constraints such as workplace accessibility or insurance claims. The subsidy was referred to as “gratefully received” but not essential to the business recovery process. An indirect affect of the subsidy was the feeling of psychological support, encouraging business survival and resilience.