NZ Digital Diplomacy towards the EU

Status: Completed

Dates: 2018 - 2019

Māori Relevant Content: No


  • European Commission (Jean Monnet Programme - Lifelong Learning Programme, 2018 - 2019)

Project Abstract

Pilot research project “Social Media and Public Diplomacy: The EU-NZ perspectives” testing novel methods and innovative theoretical synergiesin the case-study focused on the digital diplomacy and its potential to public diplomacy between the EU and NZ.  It has monitored social media communications of NZ Embassies to the EU and EU member states (Twitter, Facebook, Instagram, etc.).  Monitoring followed discussions and signing of the EU-NZ FTA, visits of EU high-profile politicians to NZ (Commissioner Malmstrom, and HR Federica Morgherini) as well as NZ PM Jacinda Arden’s visit to Europe in 2018.

Researchers - UC Staff

Subject Area: Disciplines