Platform-based entrepreneurs: How do they start ventures in online platforms?

Status: Current

Dates: 2021 - 2023

Māori Relevant Content: No

Project Abstract

Digitalization is penetrating many sectors and making profound impact on how we do business today. Digital technologies such as social media platforms, mobile devices, enterprise software, electronic commerce, artificial intelligence, and virtual reality are transforming how business is operated and delivered to customers. On one hand, these technologies bring new opportunities for traditional businesses to transform their business models. They provide a wide range of applications to help the organizations, especially small and medium-sized enterprise (SMEs), to improve performance and overcome resource constraints. On the other hand, emerging technologies are creating new business models, which did not exist prior the digital age. They also reshape the venture creation process such as making the entrepreneurial process less bounded and enable fast formation, implementation and experimentation of new ideas (Nambisan, 2017). Digital entrepreneurship, which refers to the pursuit of opportunities based on the us

Researchers - UC Staff

Researchers - Non-UC Staff

  • Biao'an Shan: Associate Investigator; Jilin University

Subject Area: Disciplines