Return to the homepage
  • Library
  • UC Online
  • News
  • Events
  • Maps
  • Staff
  • Work at UC
  • Covid-19
  • Study
    • Study
      • Courses and qualifications
      • Subjects
      • Online learning
      • Arts
      • Business
      • Digital Screen
      • Education
      • Engineering
      • Health
      • Law
      • Science
      • All departments
      • Scholarships
      • Examinations
      • Graduation
      • Postgraduate study
      • Key dates
      • Publications
      • Study abroad and exchanges
      • Work integrated learning
      • Academic support
      • Special consideration
      • Summer School
      • Transition Programmes
      • Quick Links
      • LEARN
      • Logins
      • Timetables
      • Library
      • Scholarships
      • Transcripts
      • Grading
  • Enrol
    • Enrol at UC
      • Enrolment process
      • Enrolment and Course Dates
      • Admission and University Entrance
      • Identity and citizenship verification
      • International student enrolment
      • PhD and doctoral degree applications
      • Manage your study
      • Fees and funding
      • Student Agreement
      • Change your enrolment
      • Update your contact details
      • Contact Student Services
      • Quick Links
      • Enrol now with myUC
      • Re-enrol now with myUC
      • Qualifications and courses
      • Scholarships
      • Academic Support
      • Transcripts
  • Research
    • Research
      • Become a research student
      • Find a supervisor
      • Support for Researchers
      • Māori Research Partnerships
      • Research Impact
      • Research Institutes and Centres
      • Research specialties
      • Facilities and equipment
      • IP Commercialisation
      • Innovation Jumpstart
      • Ethics Approval
      • UC Research Awards
      • Contact us
      • Quick Links
      • Find an expert
      • Find a supervisor
      • Jobs at UC
      • Ethics Approval
      • Postgraduate forms
      • Library (research)
  • Life
    • Life
      • The campus
      • Facilities
      • Getting around
      • Student life
      • Accommodation
      • Support services
      • Know The Code
      • Sustainability Office
      • UC Students' Association (UCSA)
      • CCR
      • Golden Key
      • Health, safety and wellbeing
      • Life in CHCH
      • Life in NZ
      • Get active
      • Canterbury Card
      • Quick Links
      • UCGo
      • Maps
      • Parking
      • Health Centre
      • UC RecCentre
      • Student events
      • Clubs and societies
  • Support services
    • Support services
      • Finding support
      • Need to talk?
      • Health Services
      • Academic support
      • Accessibility
      • Financial assistance
      • Academic grievances
      • Equity and diversity
      • Parents and whānau
      • Job and careers advice
      • New student support
      • Current student support
      • Postgraduate student support
      • High school student support
      • Adult student support
      • International student support
      • LGBTQI student support
      • Māori student support
      • Pasifika student support
      • Onsite services
      • Quick Links
      • In an emergency
      • Security
      • Raise a concern
      • IT Services
      • Academic Skills Centre
      • Library (support)
      • Contacts
      • Wellbeing Hub
  • Engage
    • Engage
      • Alumni
      • Business and industry
      • Canterbury University Press
      • Communications and Engagement
      • Community partnerships
      • External exam invigilation
      • Find an expert or consultant
      • Giving to UC
      • International partnerships
      • Knowledge Commons
      • News
      • School resources
      • Work at UC
      • Work placements
      • Quick Links
      • Donate to UC
      • Contact UC
      • Current vacancies
      • Erskine Fellowship
      • News
      • Public events
      • Liaison Office
  • About
    • About
      • What is special about UC
      • UC7
      • Ako - Learning & Teaching
      • Governance
      • Leadership
      • Health and Safety
      • Sustainability Hub
      • People and Culture
      • Asset Planning and Delivery
      • History
      • Information and Records Management
      • Ngā Uara | Our Values
      • Contacts
  • Logins
    • Logins
      • LEARN
      • Zoom
      • Student email
      • Staff email
      • myUC
      • My Timetable
      • Canterbury Card Account
      • My Library Account
      • OneDrive
      • UC CareerHub
      • UC Services Portal
      • Password Reset
      • UCGO
      • ourUC
      • Staff logins
      • More logins
Skip to main content
uc-research-profile

Use the Tab and Up, Down arrow keys to select menu items.

  • UC Research Profile
  • Search
  • Browse
    • Subject areas and disciplines
    • Colleges and departments
  • Administration
    • Email UC Research Profile Administrator
    • Update your UC Research Profile page in Profiler (Staff Only)
  • Quick Links
    • Research at UC

Dr Ann-Marie Kennedy

Contact

Department: Management, Marketing and Entrepreneurship

Email: ann-marie.kennedy@canterbury.ac.nz

Direct Dial: +64 3 3694602

Office: Meremere 229

Language: English

About
Research / Creative works
Supervision
Projects
Methods & Equipment

Fields of Research

  • Macromarketing
  • Social Marketing
  • Sustainability
  • Marketing Ethics
  • Retail

Researcher Summary

My research interests include macromarketing, social marketing, ethics and sustainability. I often use retail and especially fast fashion as the context for my research. My most recent research focuses on macro-social marketing, social marketing ethics, and also on authentic sustainability as a business strategy.

Subject Area: Disciplines

  • Marketing and Tourism: Consumer Behaviour; Strategic Marketing

Resources

  • Staff page

Research/Scholarly/Creative Works

Journal Articles
  • Kennedy AM. and Smith J. (2022) Socially Responsible (Macro-Social) Marketing. Journal of Macromarketing http://dx.doi.org/10.1177/02761467221087356.
  • Kennedy AM., Krisjanous J. and Welland S. (2022) Historical inclusion and exclusion: New Zealand archives as primary resources for historical research. Journal of Historical Research in Marketing 14(2): 179-195. http://dx.doi.org/10.1108/JHRM-09-2021-0048.
  • Kennedy AM., Veer E. and Kemper JA. (2022) Social marketing AS pedagogy. Journal of Social Marketing 12(3): 337-353. http://dx.doi.org/10.1108/JSOCM-08-2021-0192.
  • Kennedy AM., Waiguny MKJ. and Lockie MA. (2022) Children’s consumption culture development through Christmas myths: ethical implications. Young Consumers 23(2): 321-343. http://dx.doi.org/10.1108/YC-05-2021-1333.
  • Tanouri A., Kennedy AM. and Veer E. (2022) A conceptual framework for transformative gamification services. Journal of Services Marketing 36(2): 185-200. http://dx.doi.org/10.1108/JSM-12-2020-0527.
  • Kemper J. and Kennedy AM. (2021) Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma. Social Marketing Quarterly 27(2): 82-98. http://dx.doi.org/10.1177/15245004211005828.
  • Kennedy AM., McGouran C. and Kemper JA. (2020) Alternative paradigms for sustainability: A relational worldview. European Journal of Marketing 54(4): 825-822. http://dx.doi.org/10.1108/EJM-01-2018-0043.
  • Kapitan S., Kennedy AM. and Berth N. (2019) Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning. Industrial Marketing Management 76: 84-97. http://dx.doi.org/10.1016/j.indmarman.2018.08.003.
  • Kennedy AM. and Santos N. (2019) Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers. Journal of Social Marketing 9(4): 522-539. http://dx.doi.org/10.1108/JSOCM-10-2018-0120.
  • Kennedy AM., Jones K. and Williams J. (2019) Children as Vulnerable Consumers in Online Environments. Journal of Consumer Affairs 53(4): 1478-1506. http://dx.doi.org/10.1111/joca.12253.
  • Kubacki K., Szablewska N. and Kennedy AM. (2019) Guest editorial. Journal of Social Marketing 9(4): 485-489. http://dx.doi.org/10.1108/JSOCM-07-2019-0108.
  • Kennedy A. and Lockie M. (2018) New Zealand nation-building with the 'Edmonds cookery book'. New Zealand Sociology 33(1): 75-95.
  • Kennedy A., Kemper J. and Parsons AG. (2018) Upstream social marketing strategy. Journal of Social Marketing http://dx.doi.org/10.1108/JSOCM-03-2017-0016.
  • Kennedy A. (2017) Macro-Social Marketing Research: Philosophy, Methodology and Methods. Journal of Macromarketing 37(4): 347-355. http://dx.doi.org/10.1177/0276146717735467.
  • Kennedy A. and Santos NJ. (2017) The Papal Encyclical Laudato Si': A Focus on Sustainability Attentive to the Poor.. Journal of Management for Global Sustainability. 5(1): 26. http://dx.doi.org/10.13185/JM2017.05103.
  • Kennedy AM., Kapitan S., Bajaj N., Bakonyi A. and Sands S. (2017) Uncovering wicked problem’s system structure: seeing the forest for the trees. Journal of Social Marketing 7(1): 51-73. http://dx.doi.org/10.1108/JSOCM-05-2016-0029.
  • Kennedy AM. (2016) Macro-social Marketing. Journal of Macromarketing 36(3): 354-365. http://dx.doi.org/10.1177/0276146715617509.
  • Kennedy AM. (2016) Re-imagining retailers’ co-operatives. International Review of Retail, Distribution and Consumer Research 26(3): 304-322. http://dx.doi.org/10.1080/09593969.2015.1096809.
  • Kennedy AM. and Laczniak GR. (2016) Conceptualisations of the consumer in marketing thought. European Journal of Marketing 50(1-2): 166-188. http://dx.doi.org/10.1108/EJM-10-2014-0608.
  • Kennedy AM., Kapitan S. and Soo S. (2016) Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image. Australasian Marketing Journal 24(2): 125-134. http://dx.doi.org/10.1016/j.ausmj.2016.03.001.
  • Kennedy AM. and Parsons A. (2015) Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017. Journal of Macromarketing 35(2): 279-280. http://dx.doi.org/10.1177/0276146715584258.
  • Kennedy AM. and Laczniak GR. (2014) Indigenous intellectual property rights: Ethical insights for marketers. Australasian Marketing Journal 22(4): 307-313. http://dx.doi.org/10.1016/j.ausmj.2014.09.004.
  • Kennedy AM. and Parsons A. (2014) Social engineering and social marketing: Why is one “good” and the other “bad”? Journal of Social Marketing 4(3): 198-209. http://dx.doi.org/10.1108/JSOCM-01-2014-0006.
  • Kennedy AM. and Parsons A. (2012) Macro-social marketing and social engineering: A systems approach. Journal of Social Marketing 2(1): 37-51. http://dx.doi.org/10.1108/20426761211203247.
  • Ravenswood K. and Kennedy AM. (2012) From unpaid maternity leave to paid parental leave in New Zealand: Changing approaches in legislation. Labour History 102(1): 197-214. http://dx.doi.org/10.5263/labourhistory.102.0197.
  • Laczniak GR. and Kennedy AM. (2011) Hyper norms: Searching for a global code of conduct. Journal of Macromarketing 31(3): 245-256. http://dx.doi.org/10.1177/0276146711405530.
  • Parsons A., Ballantine P. and Kennedy AM. (2011) Gift exchange: benefits sought by the recipient. International Journal of Sociology and Social Policy 31(7/8): 411-423. http://dx.doi.org/10.1108/01443331111149851.
  • Kennedy AM. (2010) The history of New Zealand shop trading hours. International Journal of Retail and Distribution Management 38(8): 625-640. http://dx.doi.org/10.1108/09590551011057444.
  • Thompson AMK. (2010) Golder's historical method in research in marketing. Journal of Business Research 63(12): 1269-1272. http://dx.doi.org/10.1016/j.jbusres.2009.09.005.
  • Parsons AG. and Thompson AM. (2009) Wine recommendations: Who do I believe? British Food Journal 111(9): 1003-1015. http://dx.doi.org/10.1108/00070700910992899.
Chapters
  • Kennedy A-M. and Eagle L. (2021) Ethics in Practice in Social Marketing. In Fourali C; French J (Ed.), Encyclopedia of Social Marketing (1st ed.) Cham, Switzerland: Springer Nature Switzerland AG.
  • Kennedy A-M. and Kapitan S. (2021) Marketing ethics and consumer psychology. APA Handbook of Consumer PsychologyAmerican Psychological Association (APA).
  • Kennedy A-M. and Makkar M. (2020) Cultural Appropriation. In Eagle L; Dahl S; De Pelsmacker P; Taylor CR (Ed.), The SAGE Handbook of Marketing Ethics Thousand Oaks, CA: SAGE.
  • Kennedy A-M. (2019) Macro-Social Marketing Overview. In Kennedy A-M (Ed.), Macro-Social Marketing Insights Systems Thinking for Wicked ProblemsRoutledge.
  • Wooliscroft B., Ganglmair-Wooliscroft S., Kemper J., Peterson M., Kennedy AM. and Prothero A. (2018) Special Session: Macromarketing Saving the World: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science: 115. http://dx.doi.org/10.1007/978-3-319-68750-6_36.
  • Kennedy A., Kapitan S., Bajaj N., Bakonyi A. and Sands S. (2017) Fast Fashion: A Wicked Problem for Macro-Social Marketing. In Hastings G; Domegan C (Ed.), Social Marketing, Rebels with a Cause (3 ed.).
  • Kapitan S. and Kennedy A. (2015) Achieve Sustainable Superiority by Communicating Green Practices and Ideals. In Arenstein S (Ed.), The Book of CSR & Green PR: Strategies & Tactics Vol 7: 146-149. Rockville, MD: PR News Press.
Edited Volumes
  • Kennedy A-M (Ed.) (2019) Macro-Social Marketing Insights Systems Thinking for Wicked Problems. (1st ed.) Routledge.
Conference Contributions - Published
  • Davey J., Williams J., Kennedy A-M. and Krisjanous J. (2022) Marketing System Failure: Regulatory Intervention and Interacting Provisioning Systems. In Proceedings of the Macromarketing Conference.
  • Kennedy A-M. and Makkar M. (2022) Calculated Hedonisms as a Path to Voluntary Simplicity: A Multi-sited Ethnography of Snow Instructors. In Proceedings of the Consumer Culture Theory Conference.
  • Tanouri A. and Kennedy A-M. (2022) Blockchain Vaccine Pass: A Human Rights-Based Approach to Balance Verification Service Ecosystem. In Proceedings of the Macromarketing Conference.
  • Tanouri A., Kennedy A-M. and Veer E. (2022) Gamification in the Intersection of Transformative Service Research and Social Marketing: Towards a Transformative Gamification Framework. In Proceedings of the International Social Marketing Conference.
  • Smith J. and Kennedy A-M. (2021) Rainbow Cultural Competency Training for Police Officers. In Proceedings of the Macromarketing Conference.
  • Tanouri A. and Kennedy A-M. (2021) Gamification in Macro-Social Marketing Narratives. In Proceedings of the Macromarketing Conference.
  • Williams J., Krisjanous J., Davey J. and Kennedy A-M. (2021) “Breast is Best” as a Constrained Marketing System. In Proceedings of the Macromarketing Conference.
  • Little V., Helm S., Kemper J. and Kennedy A-M. (2019) Live on Mars or fix our climate? An agenda to infuse climate change into marketing.. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ. https://tinyurl.com/3ves4tyj.
  • Tanouri A., Kennedy A-M. and Veer E. (2019) Behaviour change through gamifying social marketing. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ, https://tinyurl.com/3ves4tyj.
  • Kennedy A-M. and Santos N. (2018) Ethical Social Marketing: An Integrative Justice Approach. In Symposium on Marketing Ethics and CSR, Nottingham, UK.
  • Kennedy A-M. and Santos N. (2018) Ethical Social Marketing: An Integrative Justice Model. In Macromarketing Conference, Leipzig, Germany.
  • Kennedy A-M., McGouran C. and Kemper J. (2018) Bridging Paradigms for Sustainability: Propositions for a Relational Paradigm based on Indigenous Belief Systems. In Macromarketing Conference, Leipzig, Germany. Available at http://society.macromarketing.org/assets/proceedings/2018-macromarketing-proceedings.pdf.
  • Kennedy A-M., McGouran C. and Kemper J. (2018) Changing Paradigms for Sustainability: A Research Agenda. In Macromarketing conference, Leipzig, Germany. Available at http://society.macromarketing.org/conference/.
  • Kennedy A., Jones K. and Williams J. (2017) Children as Vulnerable Consumers.. In Wooliscroft B; Ganglmair-Wooliscroft A (Eds). Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential: 604-628.
  • Kennedy A-M. and Rittenburg T. (2017) Hyper-norms in Code of Conduct. In Symposium on Marketing Ethics and CSR, Notre Dame, South Bend, USA..
  • Kennedy A., Rittenburg T. and Ekici A. (2016) Hyper Norms among Companies Based in Developing Countries.. In Macromarketing conference, Dublin, Ireland. Available at http://society.macromarketing.org/conference/.
  • Kennedy A. and Parsons AG. (2015) Store Front Window Displays over Time and their Teachings.. In Proceedings of the 17th Biennial Conference on Historical Analysis: 58-76.
  • Kennedy A-M. (2015) Macro-Social Marketing. In Macromarketing Conference, Chicago, IL, USA. Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. and Laczniak G. (2014) Conceptualisations of the Consumer in Marketing Thought.. In Macromarketing Conference, Egham, UK. Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. (2011) Marketing’s Influence on the Food Culture of a Nation: As Told Through the Edmonds’ Cookery Book. In Conference for Historical Analysis and Research in Marketing, New York, NY, USA. Available at https://charmassociation.org/past-conferences/.
  • Kennedy A-M. and Laczniak G. (2011) Indigenous Intellectual Property Rights. In Macromarketing Conference, Williamsburg, Virginia, USA. Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. and Buchanan-Oliver M. (2010) Creating a Holistic Retailer Image: Institutional Theory, the Jakobsonian Framework and the Consumer View. In European Association for Consumer Research Conference, Egham, UK. https://tinyurl.com/ycxsutu7.
  • Kennedy A-M. and Laczniak G. (2010) Indigenous Intellectual Property Rights: Ethical Insights. In Australian New Zealand Marketing Academy Conference, Christchurch, NZ. Available at http://www.anzmac2010.org/proceedings/papers.html.
  • Laczniak G. and Kennedy A-M. (2010) Searching for a Code of Business Conduct in an Age of Globalization: Super Norms and Macromarketing Implication.. In Macromarketing Conference, Laramie, Wyoming, USA, Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. (2009) The Concept of Socipe in Societal Planning: An Historical Approach.. In Academic Association of Historians in Australian and New Zealand Business Schools Conference, Sydney, Australia..
  • Kennedy A-M. (2009) The New Zealand Sunday – Keep Sunday Free: An Historical Narrative of the Shop Trading Hours Legislation in New Zealand. In Conference for Historical Analysis and Research in Marketing, Leicester, UK. Available at https://charmassociation.org/past-conferences/.
  • Kennedy A-M. and Parsons A. (2009) Social Engineering and Social Marketing: Why is One ‘Good’ and the Other ‘Bad’? In Macromarketing Conference, Kristiansand, Norway. Available at http://society.macromarketing.org/conference/.
  • Parsons A., Schumacher C. and Kennedy A-M. (2009) Social Tolerance, Advertising Regulation, and Market Drivers. In Macromarketing Conference, Kristiansand, Norway. Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. (2008) The Social Engineering Decision Process.. In Macromarketing Conference, South Carolina, USA. Available at http://society.macromarketing.org/conference/.
  • Kennedy A-M. and Parsons A. (2008) Social Engineering & Marketing Communications. In Australian New Zealand Marketing Academy Conference, Sydney, Australia. https://tinyurl.com/2p8d59hv.
  • Parsons A., Ballantine P. and Thompson AM. (2008) Gifts We Buy Our Children. In.
  • Kennedy A-M. and Buchanan-Oliver M. (2007) Deploying the Jakobsonian Framework in Marketing Communications: The Institutional Semiotics of The Warehouse. In Australian New Zealand Marketing Academy Conference, Dunedin, NZ. Available at https://eprints.usq.edu.au/3636/4/ANZMAC2007.pdf.
  • Parsons A. and Kennedy A-M. (2007) The Ideal Gift: What do Recipients Want? In Australian New Zealand Marketing Academy Conference, Dunedin, NZ. Available at https://eprints.usq.edu.au/3636/4/ANZMAC2007.pdf.
Oral Presentations
  • Kennedy A-M. and Smith J. (2022) Zero Alcohol Aisle Placement Research Findings. Health Promotion Agency, Wellington, NZ.
  • Kennedy A-M. (2021) Systems Social Marketing and Wicked Problems. Whittaker Institute, National University of Ireland, Ireland: Social Marketing's 50th Anniversary Speaker Series, 01 Jan 2021.
  • Kennedy A-M. and Kemper J. (2021) Wicked Problems and Systems. Cardiff University, Cardiff, UK: Wicked Problems and Systems Workshop..
  • Kennedy A-M., Balog I. and Earl A. (2020) Institutional Disruption within the Institutionalisation of Sexist Advertising. Auckland University of Technology, NZ: Auckland University of Technology invited Seminar Series.
  • Kennedy A-M. (2019) Business for Good. Centre for Entrepreneurship (UCE), University of Canterbury, NZ: Summer Accelerator Program.
  • Kennedy A-M. (2019) Systems Thinking. Griffith University, Brisbane, Australia: Systems Thinking.
  • Kennedy A-M. (2019) Waste Management Systems Mapping. Griffith University, Brisbane, Australia: Indonesia Government Waste Management Workshop.
  • Kennedy A-M. (2018) Driver Motivations Report. Auckland, NZ: NZ Transport Agency Innovations Workshop.
  • Kennedy A-M. (2018) Macro-Social Marketing: Research, Planning and Implementation. University of Canterbury: Business School Research Seminar.
  • Kennedy A-M. (2018) Market Validation. University of Canterbury, NZ: Entre $85 K Start Up Challenge.
  • Kennedy A-M. (2018) System’s Social Marketing. Griffith University, Brisbane, Australia: System’s Social Marketing.
  • Kennedy A-M. (2018) Youth Engagement Survey. Wellington, NZ: Catholic Bishops Conference.
  • Kennedy A-M. (2017) Macro-social Marketing. Griffith University, Brisbane, Australia: Macro-social Marketing.
  • Kennedy A-M. (2017) Social Marketing Communications. Marquette University, Milwaukee, USA: Invited Speaker.
  • Kennedy A-M. (2017) Upstream Social Marketing Strategy. Queensland Government Department of Environment and Heritage Protection: Upstream Social Marketing Strategy.
Reports
  • Kennedy A-M., Prayag G., Vonasch A. and Smith J. (2022) Zero Alcohol Aisle Placement Research Report.Commissioned by Te Hiring Hauora - Health Promotion Agency.
  • Kennedy A-M. and Veer E. (2021) Social Impact Research Cluster Report 2021..
  • Kennedy A-M. and Veer E. (2020) Social Impact Research Cluster Report 2020..
  • Kennedy A-M. (2018) NZTA Consumer Insights Research Report. In NZTA Consumer Insights Research Report, Commissioned by New Zealand Transport Agency.
  • Kennedy A-M. (2017) New Zealand Catholic Bishop’s Youth Research Report For Youth Council. In New Zealand Catholic Bishop’s Youth Research Report For Youth Council, Commissioned by New Zealand Catholic Bishop's Conference.
  • Kennedy A-M. (2014) Snow School Market Analysis. In Snow School Market Analysis, Commissioned by NZ Ski - Mt Hutt.
Other
  • Kennedy A-M. (2015) Book Review: Strategic Social Marketing. In Strategic Social Marketing Journal of Macromarketing 36(1): 116-117. SAGE Publications. http://dx.doi.org/10.1177/0276146715601194.
  • Kennedy A-M. (2011) Book Review: Sustainable Retail Development: New Success Strategies.. Journal of Macromarketing 31(2): 220-221. http://dx.doi.org/10.1177/0276146710397371.
Theses / Dissertations
  • Kennedy A-M. (2010) Keep Sunday Free: Social Engineering through Shop Trading Hours in New Zealand. Auckland. Auckland University of Technology.
  • Kennedy A-M. (2006) Nobody Gets us Kiwis: The Institutional Semiotics of The Warehouse Advertising. Auckland. University of Auckland.

Student Supervision

Displaying all items.
    Current
  • PhD - Tuiono: Maori pedagogy in Entrepreneurship
  • Completed
  • PhD - Franklin: Restoring Violated Trust: Developing Inter-Organisational Trust Recovery Mechanisms Following Service Failure. (2020)
  • PhD - Tanouri A: Gamification for Wellbeing (2022)
  • Masters - Berth: The Importance of Being Seen to Be Green: An Empirical Investigation of Green Marketing Strategies in Business-to-Business Organizations. (2010)
  • Masters - Ceelen-Thomas M: Exploring Behaviours of Zero Waste Consumers (2020)
  • Masters - Duncan: ICONICIC BRANDING AS A STRATEGY FOR PRIVATE AND NATIONAL FAST MOVING CONSUMER GOOD BRANDS (2018)
  • Masters - Hawkey T: Transformative Services and Wellbeing (2021)
  • Masters - Iggo: Gender discrimination in sport sponsorship (2019)
  • Masters - Karl: Attitudes toward sustainable New Zealand wine held by millennials in the United States. (2018)
  • Masters - Naidu: Exploration of Immigrant’s Perceptions of Beauty (2020)
  • Masters - Smith J: LGBTQIA+ Branding (2021)
  • Masters - Soo: "In Ecostore We Trust": Uncovering the Symbolic Meanings of Sustainable Products & Their Use in Building Consumers’ Self-Image (2010)
  • Masters - Stephenson: Price and Alcohol Content Effects on Purchase Behaviour: An Analysis of New Zealand and Australian Youth Drinking. (2011)
  • Masters - Oakley E: A strategy to address the challenge of business growth for Priority Communications Ltd (2018)
  • Masters - Officer: Investigating the competitive environment for price-controlled housing in Queenstown (2018)
  • Masters - Wehi B: Research Project for The Canterbury Safety Charter (2020)
  • Masters - Xia V: Nutrient Depot Marketing Analysis and Plan (2018)
  • Masters - Yang V: Argo Co-working Marketing Communication Plan (2018)
  • Masters - Yu S: A Social Media Strategy For Ecostore to Engage with Target Market and Improve Brand Awareness (2018)
  • Masters - Zhai T: Social Media Strategy Executive Development Programme (2018)
  • Honours - Steven: Existing ethical guidelines within the New Zealand fashion industry: Differences between fast and slow fashion retailers, and how could they be improved? (2015)

Future Research

  • Social Marketing Ethics
  • Social Marketing Systems
  • B2B Sustainable Positioning Scales
  • Children as Vulnerable Online Consumers
  • Online Consumer Privacy
  • Upstream Social Marketing

Key Methodologies

  • Systems Theory
  • Qualitative
UC Library
Research & Innovation
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand
Research & Innovation Admin
Phone +64 3 369 5858
admin@research.canterbury.ac.nz
Research Profile Administrator
pbrfprofileradmin@canterbury.ac.nz
Back to top
  • GENERAL ENQUIRIES
  • +64 3 369 3999
  • info@canterbury.ac.nz
  • ENROLMENT ENQUIRIES
  • 0800 VARSITY (0800 827 748)
  • enrol@canterbury.ac.nz
  • INTERNATIONAL ENQUIRIES
  • +64 3 364 3443
  • (Aus) 1-800-431595
  • Ask a question
  • CONTACTS & DIRECTORIES
  • University contacts
  • Student contacts
  • Students' Association
  • A–Z of Support Services
  • Find a researcher (Research Profile)
  • Accommodation
  • Maps
  • Donate online
  • UC on Facebook
  • UC on Twitter
  • UC on youTube
  • UC on Instagram
  • UC on Snapchat
  • UC on LinkedIn
  • UC on WeChat
  • DEPARTMENTS
  • All departments
  • Arts
  • Business
  • Education
  • Engineering
  • Health
  • Law
  • Science
  • Service areas
  • LATEST
  • News
  • Events
  • Publications
  • Work at UC
  • Info for media
  • Style Guide
  • TOOLS
  • LEARN
  • UC Policy Library
  • Library
  • myUC
  • IT account
  • Student email
  • OneDrive
  • Timetable
  • Staff email
  • Intranet (Staff)
  • Copyright Feedback Privacy Cookies Declaration Payment Data
  • Emergency Information
  • © University of Canterbury - A Fair Trade University