Research/Scholarly/Creative Works

Journal Articles

• Tanouri A., Kennedy A-M. and Veer E. (2023) An implementation framework for transformative gamification services, Behaviour & Information Technology. Behaviour and Information Technology http://dx.doi.org/10.1080/0144929X.2023.2241560.

• Kemper J., Moscato E. and Kennedy A-M. (2022) Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World. Journal of Marketing Education 44(3): 311-311. http://dx.doi.org/10.1177/02734753221101758.

• Kennedy AM. and Smith J. (2022) Socially Responsible (Macro-Social) Marketing. Journal of Macromarketing 42(4): 572-582. http://dx.doi.org/10.1177/02761467221087356.

• Kennedy AM., Krisjanous J. and Welland S. (2022) Historical inclusion and exclusion: New Zealand archives as primary resources for historical research. Journal of Historical Research in Marketing 14(2): 179-195. http://dx.doi.org/10.1108/JHRM-09-2021-0048.

• Kennedy AM., Veer E. and Kemper JA. (2022) Social marketing AS pedagogy. Journal of Social Marketing 12(3): 337-353. http://dx.doi.org/10.1108/JSOCM-08-2021-0192.

• Kennedy AM., Waiguny MKJ. and Lockie MA. (2022) Children’s consumption culture development through Christmas myths: ethical implications. Young Consumers 23(2): 321-343. http://dx.doi.org/10.1108/YC-05-2021-1333.

• Tanouri A., Kennedy AM. and Veer E. (2022) A conceptual framework for transformative gamification services. Journal of Services Marketing 36(2): 185-200. http://dx.doi.org/10.1108/JSM-12-2020-0527.

• Kemper J. and Kennedy AM. (2021) Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma. Social Marketing Quarterly 27(2): 82-98. http://dx.doi.org/10.1177/15245004211005828.

• Kennedy AM., McGouran C. and Kemper JA. (2020) Alternative paradigms for sustainability: A relational worldview. European Journal of Marketing 54(4): 825-822. http://dx.doi.org/10.1108/EJM-01-2018-0043.

• Kapitan S., Kennedy AM. and Berth N. (2019) Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning. Industrial Marketing Management 76: 84-97. http://dx.doi.org/10.1016/j.indmarman.2018.08.003.

• Kennedy AM. and Santos N. (2019) Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers. Journal of Social Marketing 9(4): 522-539. http://dx.doi.org/10.1108/JSOCM-10-2018-0120.

• Kennedy AM., Jones K. and Williams J. (2019) Children as Vulnerable Consumers in Online Environments. Journal of Consumer Affairs 53(4): 1478-1506. http://dx.doi.org/10.1111/joca.12253.

• Kubacki K., Szablewska N. and Kennedy AM. (2019) Guest editorial. Journal of Social Marketing 9(4): 485-489. http://dx.doi.org/10.1108/JSOCM-07-2019-0108.

• Kennedy A. and Lockie M. (2018) New Zealand nation-building with the 'Edmonds cookery book'. New Zealand Sociology 33(1): 75-95.

• Kennedy A., Kemper J. and Parsons AG. (2018) Upstream social marketing strategy. Journal of Social Marketing http://dx.doi.org/10.1108/JSOCM-03-2017-0016.

• Kennedy A. (2017) Macro-Social Marketing Research: Philosophy, Methodology and Methods. Journal of Macromarketing 37(4): 347-355. http://dx.doi.org/10.1177/0276146717735467.

• Kennedy A. and Santos NJ. (2017) The Papal Encyclical Laudato Si': A Focus on Sustainability Attentive to the Poor.. Journal of Management for Global Sustainability. 5(1): 26. http://dx.doi.org/10.13185/JM2017.05103.

• Kennedy AM., Kapitan S., Bajaj N., Bakonyi A. and Sands S. (2017) Uncovering wicked problem’s system structure: seeing the forest for the trees. Journal of Social Marketing 7(1): 51-73. http://dx.doi.org/10.1108/JSOCM-05-2016-0029.

• Kennedy AM. (2016) Macro-social Marketing. Journal of Macromarketing 36(3): 354-365. http://dx.doi.org/10.1177/0276146715617509.

• Kennedy AM. (2016) Re-imagining retailers’ co-operatives. International Review of Retail, Distribution and Consumer Research 26(3): 304-322. http://dx.doi.org/10.1080/09593969.2015.1096809.

• Kennedy AM. and Laczniak GR. (2016) Conceptualisations of the consumer in marketing thought. European Journal of Marketing 50(1-2): 166-188. http://dx.doi.org/10.1108/EJM-10-2014-0608.

• Kennedy AM., Kapitan S. and Soo S. (2016) Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image. Australasian Marketing Journal 24(2): 125-134. http://dx.doi.org/10.1016/j.ausmj.2016.03.001.

• Kennedy AM. and Parsons A. (2015) Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017. Journal of Macromarketing 35(2): 279-280. http://dx.doi.org/10.1177/0276146715584258.

• Kennedy AM. and Laczniak GR. (2014) Indigenous intellectual property rights: Ethical insights for marketers. Australasian Marketing Journal 22(4): 307-313. http://dx.doi.org/10.1016/j.ausmj.2014.09.004.

• Kennedy AM. and Parsons A. (2014) Social engineering and social marketing: Why is one “good” and the other “bad”? Journal of Social Marketing 4(3): 198-209. http://dx.doi.org/10.1108/JSOCM-01-2014-0006.

• Kennedy AM. and Parsons A. (2012) Macro-social marketing and social engineering: A systems approach. Journal of Social Marketing 2(1): 37-51. http://dx.doi.org/10.1108/20426761211203247.

• Ravenswood K. and Kennedy AM. (2012) From unpaid maternity leave to paid parental leave in New Zealand: Changing approaches in legislation. Labour History 102(1): 197-214. http://dx.doi.org/10.5263/labourhistory.102.0197.

• Ravenswood K. and Kennedy AM. (2012) From Unpaid Maternity Leave to Paid Parental Leave in New Zealand: Changing Approaches in Legislation. Labour History 102: 197-214. http://dx.doi.org/10.3828/labourhistory.102.0197.

• Laczniak GR. and Kennedy AM. (2011) Hyper norms: Searching for a global code of conduct. Journal of Macromarketing 31(3): 245-256. http://dx.doi.org/10.1177/0276146711405530.

• Parsons A., Ballantine P. and Kennedy AM. (2011) Gift exchange: benefits sought by the recipient. International Journal of Sociology and Social Policy 31(7/8): 411-423. http://dx.doi.org/10.1108/01443331111149851.

• Kennedy AM. (2010) The history of New Zealand shop trading hours. International Journal of Retail and Distribution Management 38(8): 625-640. http://dx.doi.org/10.1108/09590551011057444.

• Thompson AMK. (2010) Golder's historical method in research in marketing. Journal of Business Research 63(12): 1269-1272. http://dx.doi.org/10.1016/j.jbusres.2009.09.005.

• Parsons AG. and Thompson AM. (2009) Wine recommendations: Who do I believe? British Food Journal 111(9): 1003-1015. http://dx.doi.org/10.1108/00070700910992899.

Chapters

• Kennedy AM. and Kapitan S. (2022) SUSTAINABILITY MARKETING AND THE ENVIRONMENTAL IMPACT OF MARKETING. The Routledge Companion To Marketing And Society: 207-222. http://dx.doi.org/10.4324/9781003028079-17.

• Kennedy A-M. and Eagle L. (2021) Ethics in Practice in Social Marketing. In Fourali C; French J (Ed.), Encyclopedia of Social Marketing (1st ed.) Cham, Switzerland: Springer Nature Switzerland AG.

• Kennedy A-M. and Kapitan S. (2021) Marketing ethics and consumer psychology. APA Handbook of Consumer PsychologyAmerican Psychological Association (APA).

• Kennedy A-M. and Makkar M. (2020) Cultural Appropriation. In Eagle L; Dahl S; De Pelsmacker P; Taylor CR (Ed.), The SAGE Handbook of Marketing Ethics Thousand Oaks, CA: SAGE.

• Kennedy A-M. (2019) Macro-Social Marketing Overview. In Kennedy A-M (Ed.), Macro-Social Marketing Insights Systems Thinking for Wicked ProblemsRoutledge.

• Kennedy A., Kapitan S., Bajaj N., Bakonyi A. and Sands S. (2017) Fast Fashion: A Wicked Problem for Macro-Social Marketing. In Hastings G; Domegan C (Ed.), Social Marketing, Rebels with a Cause (3 ed.).

• Kapitan S. and Kennedy A. (2015) Achieve Sustainable Superiority by Communicating Green Practices and Ideals. In Arenstein S (Ed.), The Book of CSR & Green PR: Strategies & Tactics Vol 7: 146-149. Rockville, MD: PR News Press.

Edited Volumes

• Kennedy A-M (Ed.) (2019) Macro-Social Marketing Insights Systems Thinking for Wicked Problems. (1st ed.) Routledge.

Conference Contributions - Published

• Kennedy A-M. and Kapitan S. (2023) Social Advertising Trauma and Ethics. In Proceedings of the Symposium on Marketing Ethics and CSR, Bristol, UK.

• Davey J., Williams J., Kennedy A-M. and Krisjanous J. (2022) Marketing System Failure: Regulatory Intervention and Interacting Provisioning Systems. In Proceedings of the Macromarketing Conference, Auckland, NZ.

• Kennedy A-M. and Makkar M. (2022) Calculated Hedonisms as a Path to Voluntary Simplicity: A Multi-sited Ethnography of Snow Instructors. In Proceedings of the Consumer Culture Theory Conference, Oregon State University, USA.

• Kennedy A-M., Prayag G., Vonasch A. and Smith J. (2022) Zero-Alcohol and Aisle Placement. In Proceedings ANZMAC, University of Western Australia, Perth, Australia.

• Tanouri A. and Kennedy A-M. (2022) Blockchain Vaccine Pass: A Human Rights-Based Approach to Balance Verification Service Ecosystem. In Proceedings of the Macromarketing Conference, Auckland, NZ.

• Tanouri A., Kennedy A-M. and Veer E. (2022) Gamification in the Intersection of Transformative Service Research and Social Marketing: Towards a Transformative Gamification Framework. In Proceedings of the International Social Marketing Conference, Gold Coast, Queensland, Australia.

• Smith J. and Kennedy A-M. (2021) Rainbow Cultural Competency Training for Police Officers. In Proceedings of the Macromarketing Conference, Auckland, NZ.

• Tanouri A. and Kennedy A-M. (2021) Gamification in Macro-Social Marketing Narratives. In Proceedings of the Macromarketing Conference, Auckland, New Zealand.

• Williams J., Krisjanous J., Davey J. and Kennedy A-M. (2021) “Breast is Best” as a Constrained Marketing System. In Proceedings of the Macromarketing Conference, Auckland, New Zealand.

• Little V., Helm S., Kemper J. and Kennedy A-M. (2019) Live on Mars or fix our climate? An agenda to infuse climate change into marketing.. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ. https://tinyurl.com/3ves4tyj.

• Tanouri A., Kennedy A-M. and Veer E. (2019) Behaviour change through gamifying social marketing. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ, https://tinyurl.com/3ves4tyj.

• Kennedy A-M. and Santos N. (2018) Ethical Social Marketing: An Integrative Justice Approach. In Symposium on Marketing Ethics and CSR, Nottingham, UK.

• Kennedy A-M. and Santos N. (2018) Ethical Social Marketing: An Integrative Justice Model. In Macromarketing Conference, Leipzig, Germany.

• Kennedy A-M., McGouran C. and Kemper J. (2018) Bridging Paradigms for Sustainability: Propositions for a Relational Paradigm based on Indigenous Belief Systems. In Macromarketing Conference, Leipzig, Germany. Available at http://society.macromarketing.org/assets/proceedings/2018-macromarketing-proceedings.pdf.

• Kennedy A-M., McGouran C. and Kemper J. (2018) Changing Paradigms for Sustainability: A Research Agenda. In Macromarketing conference, Leipzig, Germany. Available at http://society.macromarketing.org/conference/.

• Kennedy A., Jones K. and Williams J. (2017) Children as Vulnerable Consumers.. In Wooliscroft B; Ganglmair-Wooliscroft A (Eds). Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential: 604-628.

• Kennedy A-M. and Rittenburg T. (2017) Hyper-norms in Code of Conduct. In Symposium on Marketing Ethics and CSR, Notre Dame, South Bend, USA..

• Kennedy A., Rittenburg T. and Ekici A. (2016) Hyper Norms among Companies Based in Developing Countries.. In Macromarketing conference, Dublin, Ireland. Available at http://society.macromarketing.org/conference/.

• Kennedy A. and Parsons AG. (2015) Store Front Window Displays over Time and their Teachings.. In Proceedings of the 17th Biennial Conference on Historical Analysis: 58-76.

• Kennedy A-M. (2015) Macro-Social Marketing. In Macromarketing Conference, Chicago, IL, USA. Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. and Laczniak G. (2014) Conceptualisations of the Consumer in Marketing Thought.. In Macromarketing Conference, Egham, UK. Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. (2011) Marketing’s Influence on the Food Culture of a Nation: As Told Through the Edmonds’ Cookery Book. In Conference for Historical Analysis and Research in Marketing, New York, NY, USA. Available at https://charmassociation.org/past-conferences/.

• Kennedy A-M. and Laczniak G. (2011) Indigenous Intellectual Property Rights. In Macromarketing Conference, Williamsburg, Virginia, USA. Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. and Buchanan-Oliver M. (2010) Creating a Holistic Retailer Image: Institutional Theory, the Jakobsonian Framework and the Consumer View. In European Association for Consumer Research Conference, Egham, UK. https://tinyurl.com/ycxsutu7.

• Kennedy A-M. and Laczniak G. (2010) Indigenous Intellectual Property Rights: Ethical Insights. In Australian New Zealand Marketing Academy Conference, Christchurch, NZ. Available at http://www.anzmac2010.org/proceedings/papers.html.

• Laczniak G. and Kennedy A-M. (2010) Searching for a Code of Business Conduct in an Age of Globalization: Super Norms and Macromarketing Implication.. In Macromarketing Conference, Laramie, Wyoming, USA, Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. (2009) The Concept of Socipe in Societal Planning: An Historical Approach.. In Academic Association of Historians in Australian and New Zealand Business Schools Conference, Sydney, Australia..

• Kennedy A-M. (2009) The New Zealand Sunday – Keep Sunday Free: An Historical Narrative of the Shop Trading Hours Legislation in New Zealand. In Conference for Historical Analysis and Research in Marketing, Leicester, UK. Available at https://charmassociation.org/past-conferences/.

• Kennedy A-M. and Parsons A. (2009) Social Engineering and Social Marketing: Why is One ‘Good’ and the Other ‘Bad’? In Macromarketing Conference, Kristiansand, Norway. Available at http://society.macromarketing.org/conference/.

• Parsons A., Schumacher C. and Kennedy A-M. (2009) Social Tolerance, Advertising Regulation, and Market Drivers. In Macromarketing Conference, Kristiansand, Norway. Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. (2008) The Social Engineering Decision Process.. In Macromarketing Conference, South Carolina, USA. Available at http://society.macromarketing.org/conference/.

• Kennedy A-M. and Parsons A. (2008) Social Engineering & Marketing Communications. In Australian New Zealand Marketing Academy Conference, Sydney, Australia. https://tinyurl.com/2p8d59hv.

• Parsons A., Ballantine P. and Thompson AM. (2008) Gifts We Buy Our Children. In.

• Kennedy A-M. and Buchanan-Oliver M. (2007) Deploying the Jakobsonian Framework in Marketing Communications: The Institutional Semiotics of The Warehouse. In Australian New Zealand Marketing Academy Conference, Dunedin, NZ. Available at https://eprints.usq.edu.au/3636/4/ANZMAC2007.pdf.

• Parsons A. and Kennedy A-M. (2007) The Ideal Gift: What do Recipients Want? In Australian New Zealand Marketing Academy Conference, Dunedin, NZ. Available at https://eprints.usq.edu.au/3636/4/ANZMAC2007.pdf.

Oral Presentations

• Kennedy A-M. (2023) Upstream and Macro-social Marketing. Washington Stormwater Center, Washington University, Washington DC, USA.

• Kennedy A-M. and Williams J. (2023) Using Humor in Social Advertising. NZ Transport Agency [Waka Kotahi], Wellington, NZ.

• Kennedy A-M. and Smith J. (2022) Zero Alcohol Aisle Placement Research Findings. Health Promotion Agency, Wellington, NZ.

• Kennedy A-M., Prayag G. and Vonasch A. (2022) Alcohol Harm Reduction. Tu Ora Compass Health Wairarapa.

• Kennedy A-M., Williams J. and Ashill N. (2022) Yes I will say something: How humor in social advertising influences intention to intervene. Change, Griffith University, Brisbane, Australia: Change.

• Kennedy A-M. (2021) Systems Social Marketing and Wicked Problems. Whittaker Institute, National University of Ireland, Ireland: Social Marketing's 50th Anniversary Speaker Series, 01 Jan 2021.

• Kennedy A-M. and Kemper J. (2021) Wicked Problems and Systems. Cardiff University, Cardiff, UK: Wicked Problems and Systems Workshop..

• Kennedy A-M., Balog I. and Earl A. (2020) Institutional Disruption within the Institutionalisation of Sexist Advertising. Auckland University of Technology, NZ: Auckland University of Technology invited Seminar Series.

• Kennedy A-M. (2019) Business for Good. Centre for Entrepreneurship (UCE), University of Canterbury, NZ: Summer Accelerator Program.

• Kennedy A-M. (2019) Systems Thinking. Griffith University, Brisbane, Australia: Systems Thinking.

• Kennedy A-M. (2019) Waste Management Systems Mapping. Griffith University, Brisbane, Australia: Indonesia Government Waste Management Workshop.

• Kennedy A-M. (2018) Driver Motivations Report. Auckland, NZ: NZ Transport Agency Innovations Workshop.

• Kennedy A-M. (2018) Macro-Social Marketing: Research, Planning and Implementation. University of Canterbury: Business School Research Seminar.

• Kennedy A-M. (2018) Market Validation. University of Canterbury, NZ: Entre $85 K Start Up Challenge.

• Kennedy A-M. (2018) System’s Social Marketing. Griffith University, Brisbane, Australia: System’s Social Marketing.

• Kennedy A-M. (2018) Youth Engagement Survey. Wellington, NZ: Catholic Bishops Conference.

• Kennedy A-M. (2017) Macro-social Marketing. Griffith University, Brisbane, Australia: Macro-social Marketing.

• Kennedy A-M. (2017) Social Marketing Communications. Marquette University, Milwaukee, USA: Invited Speaker.

• Kennedy A-M. (2017) Upstream Social Marketing Strategy. Queensland Government Department of Environment and Heritage Protection: Upstream Social Marketing Strategy.

Reports

• Kennedy A-M., Prayag G., Vonasch A. and Smith J. (2022) Zero Alcohol Aisle Placement Research Report.Commissioned by Te Hiring Hauora - Health Promotion Agency.

• Kennedy A-M. and Veer E. (2021) Social Impact Research Cluster Report 2021..

• Kennedy A-M. and Veer E. (2020) Social Impact Research Cluster Report 2020..

• Kennedy A-M. (2018) NZTA Consumer Insights Research Report. In NZTA Consumer Insights Research Report, Commissioned by New Zealand Transport Agency.

• Kennedy A-M. (2017) New Zealand Catholic Bishop’s Youth Research Report For Youth Council. In New Zealand Catholic Bishop’s Youth Research Report For Youth Council, Commissioned by New Zealand Catholic Bishop's Conference.

• Kennedy A-M. (2014) Snow School Market Analysis. In Snow School Market Analysis, Commissioned by NZ Ski - Mt Hutt.

Other

• Kennedy A-M. (2015) Book Review: Strategic Social Marketing. In Strategic Social Marketing Journal of Macromarketing 36(1): 116-117. SAGE Publications. http://dx.doi.org/10.1177/0276146715601194.

• Kennedy A-M. (2011) Book Review: Sustainable Retail Development: New Success Strategies.. Journal of Macromarketing 31(2): 220-221. http://dx.doi.org/10.1177/0276146710397371.

Theses / Dissertations

• Kennedy A-M. (2010) Keep Sunday Free: Social Engineering through Shop Trading Hours in New Zealand. Auckland. Auckland University of Technology.

• Kennedy A-M. (2006) Nobody Gets us Kiwis: The Institutional Semiotics of The Warehouse Advertising. Auckland. University of Auckland.

Student Supervision

Displaying all items.

Current
• PhD - Lyes K: Historical Marketing
• PhD - Smith J: Rainbow Community Inclusivity
• PhD - Tuiono: Maori pedagogy in Entrepreneurship
• PhD - Wickrama Hewage T: Circular Economy and Disposal Motivations (2025)
• Masters - Clark J: Zero Alcohol Consumer Perceptions (2023)
• Masters - Donald B: Vaping Perceptions (2024)
• Masters - Elston J: Sustainable Fashion Consumption (2024)
• Masters - Shaw M: How do Influencers/Marketers enable social media addiction?
Completed
• PhD - Franklin: Restoring Violated Trust: Developing Inter-Organisational Trust Recovery Mechanisms Following Service Failure. (2020)
• PhD - Tanouri A: Gamification for Wellbeing (2022)
• Masters - Berth: The Importance of Being Seen to Be Green: An Empirical Investigation of Green Marketing Strategies in Business-to-Business Organizations. (2010)
• Masters - Ceelen-Thomas M: Exploring Behaviours of Zero Waste Consumers (2020)
• Masters - Duncan: ICONICIC BRANDING AS A STRATEGY FOR PRIVATE AND NATIONAL FAST MOVING CONSUMER GOOD BRANDS (2018)
• Masters - Hawkey T: Transformative Services and Wellbeing (2021)
• Masters - Iggo: Gender discrimination in sport sponsorship (2019)
• Masters - Karl: Attitudes toward sustainable New Zealand wine held by millennials in the United States. (2018)
• Masters - Naidu: Exploration of Immigrant’s Perceptions of Beauty (2020)
• Masters - Smith J: LGBTQIA+ Branding (2021)
• Masters - Soo: "In Ecostore We Trust": Uncovering the Symbolic Meanings of Sustainable Products & Their Use in Building Consumers’ Self-Image (2010)
• Masters - Stephenson: Price and Alcohol Content Effects on Purchase Behaviour: An Analysis of New Zealand and Australian Youth Drinking. (2011)
• Masters - Swain H: CONSUMERS’ ATTITUDES TOWARDS PURCHASING WINE: THE LINK BETWEEN PURCHASING CHANNELS AND PERCIEVED BENEFITS (2020)
• Masters - Oakley E: A strategy to address the challenge of business growth for Priority Communications Ltd (2018)
• Masters - Officer: Investigating the competitive environment for price-controlled housing in Queenstown (2018)
• Masters - Rangari Y: ‘External communication strategy to increase community profile and sponsorship for National Science-Technology Roadshow Trust’ (2020)
• Masters - Rohit A: West Christchurch Women’s Refuge Project Proposal (2020)
• Masters - Stella Y: Takahe Magazine (2022)
• Masters - Su Y: JIX Marketing Plan (2021)
• Masters - Walker M: Growth Strategy Equipo (2021)
• Masters - Wehi B: Research Project for The Canterbury Safety Charter (2020)
• Masters - Xia V: Nutrient Depot Marketing Analysis and Plan (2018)
• Masters - Yang V: Argo Co-working Marketing Communication Plan (2018)
• Masters - Yu S: A Social Media Strategy For Ecostore to Engage with Target Market and Improve Brand Awareness (2018)
• Masters - Zhai T: Social Media Strategy Executive Development Programme (2018)
• Honours - Steven: Existing ethical guidelines within the New Zealand fashion industry: Differences between fast and slow fashion retailers, and how could they be improved? (2015)

Future Research

• Social Marketing Ethics
• Social Marketing Systems
• B2B Sustainable Positioning Scales
• Children as Vulnerable Online Consumers
• Online Consumer Privacy
• Upstream Social Marketing