Research/Scholarly/Creative Works

• Mashal N. and Morrish SC. (2023) An investigation into the digitalisation of New Zealand general practice services during COVID-19. New Zealand Medical Journal 136(1568): 84-97. (Journal Articles)

• Akinboye A. and Morrish SC. (2022) Conceptualizing post-disaster entrepreneurial decision-making: Prediction and control under extreme environmental uncertainty. International Journal of Disaster Risk Reduction 102703: 102703-102703. http://dx.doi.org/10.1016/j.ijdrr.2021.102703. (Journal Articles)

• Morrish S. (2022) Effectuation and Entrepreneurial Finance. In Lingelbach D (Ed.), De Gruyter Handbook of Entrepreneurial FinanceDe Gruyter. http://dx.doi.org/10.1515/9783110726312-005. (Chapters)

• Morrish S. and Hamilton R. (2022) Portfolio Entrepreneurs: Structure, Strategy and Management of Business Groups. Journal of Small Business Strategy 2(32) http://dx.doi.org/10.53703/001c.29964. (Journal Articles)

• Morrish SC., Wolf H. and Meriluoto L. (2022) Internationalization and the wine industry: an entrepreneurial marketing approach. Journal of Wine Research http://dx.doi.org/10.1080/09571264.2022.2045922. (Journal Articles)

• Faroque AR., Morrish SC., Kuivalainen O., Sundqvist S. and Torkkeli L. (2021) Microfoundations of network exploration and exploitation capabilities in international opportunity recognition. International Business Review 30(1) http://dx.doi.org/10.1016/j.ibusrev.2020.101767. (Journal Articles)

• Gameti D., Collins J. and Morrish S. (2021) Re-evaluating Entrepreneurial Marketing Dimensions in the Pursuit of SME Innovation and Growth. Journal of Business Strategies 38(1). (Journal Articles)

• Mirvahedi S., Morrish SC. and Pletnev D. (2021) Fast-growth firms and successful environmental entrepreneurs in emerging countries. In E3S Web of Conferences 258 http://dx.doi.org/10.1051/e3sconf/202125806019. (Conference Contributions - Published)

• Morrish SC. and Earl A. (2021) Networks, institutional environment and firm internationalization. Journal of Business and Industrial Marketing 36(11): 2037-2048. http://dx.doi.org/10.1108/JBIM-05-2019-0230. (Journal Articles)

• Akinboye A., Collins J. and Morrish S. (2020) The Enduring Importance of Entrepreneurial Motivation for Growth. Journal of Business Strategies 37(2): 22-45. (Journal Articles)

• Mirvahedi S. and Morrish SC. (2020) Serendipity, effectuation, entrepreneurial marketing and fast growth entrepreneurial firms. Handbook of Entrepreneurship and Marketing: 222-237. http://dx.doi.org/10.4337/9781785364570.00025. (Chapters)

• Morrish S. and MirVahedi S. (2020) Serendipity, Effectuation, Entrepreneurial Marketing and Fast Growth Entrepreneurial Firms. In Fillis I; Telford N (Ed.), Handbook of Entrepreneurial Marketing: 223-238. Cheltenham, UK: Edward Elgar. (Chapters)

• Morrish S., Eggers F., Pattinson H. and Hills GE. (2020) Three decades in the making: The evolution of entrepreneurial marketing. Journal of Business Research 113(2020): 59-61. http://dx.doi.org/10.1016/j.jbusres.2020.03.023. (Journal Articles)

• Morrish S; Eggers F; Pattinson H; Hills GE (Ed.) (2020) Three Decades in The Making: The Evolution of Entrepreneurial Marketing.. Journal of Business Research 113(May 2020)http://dx.doi.org/10.1016/j.jbusres.2020.03.023. (Edited Volumes)

• Morrish SC. and Jones R. (2020) Post-disaster business recovery: An entrepreneurial marketing perspective. Journal of Business Research 113(2020): 83-92. http://dx.doi.org/10.1016/j.jbusres.2019.03.041. (Journal Articles)

• Akinboye A., Morrish S. and Collins J. (2019) Entrepreneurial Motivation and Growth Intention: An Australasian Study. In Global Research Symposium in Marketing and Entrepreneurship Bluebook. (Conference Contributions - Published)

• Earl A. and Morrish SC. (2019) Evolving entrepreneurial ecosystems of co-operatives. In Proceedings at Australia and New Zealand Marketing Academy 2019: 1278-1281. (Conference Contributions - Published)

• Earl A. and Morrish SC. (2019) Institutional voids for competitive advantage: An entrepreneurial approach. In Proceedings at Australia and New Zealand Marketing Academy: 683-686. (Conference Contributions - Published)

• Faroque A., Sultana H., Morrish S. and Kuivalainen O. (2019) The moderating role of firm age and size on the relationship between export assistance and performance. In Proceedings of IMP Conference 2019, EISEG Paris 27-30 August. (Conference Contributions - Published)

• Ferguson SL., Treen ER., De Beer J. and Morrish S. (2019) An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis. Developments in Marketing Science: Proceedings of the Academy of Marketing Science: 281-282. http://dx.doi.org/10.1007/978-3-030-02568-7_71. (Chapters)

• Lum P. and Morrish S. (2019) Opportunity-Based New Venture Creation: An Opportunity, Outcome and Process (O-O-P) Framework. In Proceedings of ICSB 2019 Cairo https://icsb2019.com/. (Conference Contributions - Published)

• Mirvahedi S. and Morrish S. (2019) Serendipity and Entrepreneurial Marketing in Fast Growth Firms: Evidence From Iran. In Proceedings ICSB 2019, Cairo https://icsb2019.com/. (Conference Contributions - Published)

• Morrish S; Eggers F; Covin JG; Ali A (Ed.) (2019) Perspectives on Entrepreneurship and Macromarketing. Journal of Macromarketing 39(4)http://dx.doi.org/10.1177/0276146719884698. (Edited Volumes)

• Morrish SC., Eggers F., Covin JG. and Ali A. (2019) Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue. Journal of Macromarketing 39(4): 353-357. http://dx.doi.org/10.1177/0276146719884698. (Journal Articles)

• Morrish SC., Whyte MC. and Miles MP. (2019) Incubator mediation in commercialising disruptive innovation. Journal of Strategic Marketing 27(2): 177-189. http://dx.doi.org/10.1080/0965254X.2017.1384751. (Journal Articles)

• Pattinson H., Morrish S. and Jones R. (2019) Evolving SD-Logic, Customer Development and Innovation: an Entrepreneurial Marketing Perspective. In Proceedings of Australia and New Zealand Marketing Academy 2019. (Conference Contributions - Published)

• Jones R., Morrish S., Deacon J. and Miles M. (2018) Entrepreneurial Marketing in Small Enterprises: Current and Emerging Research Topics. In Blackburn R; De Clerq D; Heinonen J; Wang Z (Ed.), SAGE Handbook for Entrepreneurship and Small Business UK: Sage. (Chapters)

• Lum P., Morrish S., Ng CG. and Karuppannan V. (2018) Journey to the East: of Stories and Strategies for Luxury Brands. In Proceedings of Mystique of Luxury Brands Conference 2018 Singapore. (Conference Contributions - Published)

• Morrish S. and Wolf H. (2018) An Objective and Subjective Knowledge Based Typology of Luxury Wine Consumers. In Proceedings of Mystique of Luxury Brands Conference 2018 Singapore. (Conference Contributions - Published)

• Oliver A., Masselot A., Meriluoto L. and Morrish S. (2018) In the nude: Factors determining the employment status of sex workers. Canterbury Law Review 24: 91-106. (Journal Articles)

• Brown A., Morrish S., Walker B. and Ozanne LK. (2017) The Catalytic Role of Business-Based Champions: Partnerships with Commercial Organisations as Experienced by New Zealand Based Non-Profits. In Proceedings of the 10th ISTR Asia Pacific Regional Conference, Jakarta. (Conference Contributions - Published)

• Faroque A., Morrish S. and Ferdous A. (2017) Networking, business process innovativeness and export performance: The case of South Asian low-tech industry. Journal of Business and Industrial Marketing 32(6): 864-875. http://dx.doi.org/10.1108/JBIM-06-2015-0113. (Journal Articles)

• Faroque AR., Morrish SC., Kuivalainen O. and Asikainen SK. (2017) Capability Triad in International Entrepreneurship: The Role of Dual Network and Opportunity Recognition Capability. In Proceedings of the 43rd Annual Conference of the European International Business Academy, Milan. (Conference Contributions - Published)

• Henderson K., Prayag G. and Morrish S. (2017) Dimensionality of Consumer Engagement in Fashion Blogs: An Extended Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science: 917-920. http://dx.doi.org/10.1007/978-3-319-47331-4_185. (Chapters)

• Kahiya E. and Morrish S. (2017) Adoption of Entrepreneurial Marketing in Trade Development: The Evolution of New Zealand Trade and Enterprise post-2007. In blue_book_2017_san_diego_symposium.pdf. (Conference Contributions - Published)

• Mirvahedi S. and Morrish S. (2017) The role of serendipity in opportunity exploration. Journal of Research in Marketing and Entrepreneurship 19(2): 182-200. http://dx.doi.org/10.1108/JRME-10-2017-0045. (Journal Articles)

• Morrish S. (2017) Three Decades in the Making: The Evolution of Entrepreneurial Marketing”. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf. (Conference Contributions - Published)

• Morrish S. and Akinboye A. (2017) Towards a Conceptualization of Post-Disaster Entrepreneurial Decision-Making. In in http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf. (Conference Contributions - Published)

• Morrish S. and Jones R. (2017) Entrepreneurial Recovery: Implications for the Study of Entrepreneurial Marketing. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf. (Conference Contributions - Published)

• Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 29(4): 373-383. http://dx.doi.org/10.1108/IJWBR-03-2017-0011. (Journal Articles)

• Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 41(7): 1064-1075. http://dx.doi.org/10.1108/IJWBR-03-2017-0011. (Journal Articles)

• Wolf H. and Morrish S. (2017) Entrepreneurial Marketing, Networks, and Serendipity in the New Zealand Wine Industry. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf. (Conference Contributions - Published)

• Henderson K., Prayag G. and Morrish S. (2016) Dimensionality of Consumer Engagement in Fashion Blogs. In. (Conference Contributions - Published)

• Lum P. and Morrish S. (2016) Opportunity-Based New Venture Creation: An Opportunity, Outcome and Process (O-O-P) Framework. In http://acereconference.com/wp-content/uploads/2016/05/ACERE-2016-Conference-Proceedings-1.pdf. (Conference Contributions - Published)

• Miles MP., Lewis GK., Hall-Phillips A., Morrish SC., Gilmore A. and Kasouf CJ. (2016) The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience. Journal of Strategic Marketing 24(1): 34-46. http://dx.doi.org/10.1080/0965254X.2015.1035038. (Journal Articles)

• Morrish S. and Faroque AR. (2016) Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures. In: (eds). In Campbell C; Ma J. J (Ed.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing ScienceSpringer. (Chapters)

• Morrish S., Prayag G. and Nguyen M. (2016) From brand love to brand divorce: The effect of a disruption in supply on consumer-brand relationships. Business and Post-disaster Management: Business, Organisational and Consumer Resilience and the Christchurch Earthquakes: 121-131. http://dx.doi.org/10.4324/9781315640211. (Chapters)

• Morrish S., Prayag G. and Nguyen M. (2016) From brand love to brand divorce: the effect of a disruption in supply on consumer-brand relationships. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 121-131. Abingdon: Routledge. (Chapters)

• O'Cass A. and Morrish S. (2016) Anatomy of entrepreneurial marketing. Journal of Strategic Marketing http://dx.doi.org/10.1080/0965254X.2015.1035035. [Guest Editorial]. (Other)

• O'Cass A. and Morrish S. (2016) Journal of Strategic Marketing Special Issue: Anatomy of entrepreneurial marketing. Journal of Strategic Marketing 24(1)Abingdon: Routledge. 2-4. http://dx.doi.org/10.1080/0965254X.2015.1035035. (Edited Volumes)

• Wolf H. and Morrish S. (2016) This is my perfect match! Understanding luxury wine consumption. In. (Conference Contributions - Published)

• Wolf HL., Morrish SC. and Fountain J. (2016) A Conceptualization of the Perceptions and Motivators That Drive Luxury Wine Consumption. International Journal of Wine Business Research 28(2): 120-133. http://dx.doi.org/10.1108/IJWBR-09-2015-0038. (Journal Articles)

• Kasouf CJ., Morrish SC. and Miles MP. (2015) The moderating role of explanatory style between experience and entrepreneurial self-efficacy. International Entrepreneurship and Management Journal 11(1): 1-17. http://dx.doi.org/10.1007/s11365-013-0275-2. (Journal Articles)

• Meriluoto L., Webb R., Masselot A., Morrish S. and Abel G. (2015) Safety in the New Zealand sex industry. New Zealand Economic Papers 49: 1-22. http://dx.doi.org/10.1080/00779954.2015.1041548. (Journal Articles)

• Morrish S. and Faroque A. (2015) Incorporating international entrepreneurship into the internationalization process: An integrative research model. Journal of International Marketing Strategy 3(1): 19-35. (Journal Articles)

• Morrish S. and O'Cass A. (2015) 12. O’Cass, A. and Morrish, S. (2016) “The anatomy of entrepreneurial marketing.” http://dx.doi.org/10.1080/0965254X.2015.1035035. Journal of Strategic Marketing 24(1) http://dx.doi.org/10.1080/0965254X.2015.1035035. (Journal Articles)

• Deacon JH., Miles MP. and Morrish SC. (2014) Entrepreneurial marketing. In Morris M; Kuratko D (Ed.), Wiley Encyclopedia of Management: Entrepreneurship Vol 3: 254-258. Chichester: Wiley Publishing. (Chapters)

• Faroque A. and Morrish S. (2014) Personal and Inter-Firm Networking, Innovativeness, and Export Performance: A South Asian Emerging Economy Low-Tech Industry Context. In. (Conference Contributions - Published)

• Levy D., Cooper-Thomas H., Morrish S. and Ballantine P. (2014) To cluster or not to cluster – post natural disaster relocation decisions of SMEs. In http://library.eres.org/cgi-bin/rsa98.pl?conf=ERES2014&type=showabstr&nr=188 ; http://library.eres.org/cgi-bin/rsa98.pl?type=program&conf=ERES2014. (Conference Contributions - Published)

• Masselot A., Meriluoto L. and Morrish S. (2014) The Business of Sex. University of Canterbury: School of Business and Economics Research Seminar, 13 Mar 2014. (Oral Presentations)

• Meriluoto L., Webb R., Masselot A., Morrish S. and Abel G. (2014) Safety in the New Zealand sex industry. In. (Conference Contributions - Published)

• Morrish S., Masselot A. and Meriluoto L. (2014) Beyond decriminalisation: an entrepreneurial look at the business of sex work in New Zealand. In. (Conference Contributions - Published)

• Morrish S., Prayag G. and Nguyen M. (2014) I Divorce you Marmite! The Effect of Supply Disruption on Consumer-Brand Relationships. In https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf. (Conference Contributions - Published)

• Darroch J., Morrish SC., Deacon JH. and Miles MP. (2013) Market Creation as an Entrepreneurial Marketing Process. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 179-197. Bingley: Emerald. (Chapters)

• Deacon J., Morrish S., Darroch J. and Miles M. (2013) The Entrepreneurial Market Creation Process. In. (Conference Contributions - Published)

• Faroque A. and Morrish S. (2013) Born global networks and export performance: The mediating role of international opportunity recognition capability. In. (Conference Contributions - Published)

• Faroque A. and Morrish S. (2013) Networks, dynamic international opportunity recognition and performance among international new ventures. In Proceedings of the 16th Biennial World Marketing Congress. (Conference Contributions - Published)

• Faroque A. and Morrish S. (2013) The role of opportunity in the performance outcome of INV networks: An entrepreneurship perspective. In. (Conference Contributions - Published)

• Kasouf CJ., Morrish SC. and Miles MP. (2013) The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation and Entrepreneurial Self-Efficacy. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 23-44. Bingley: Emerald. (Chapters)

• Laurence R. and Morrish S. (2013) Tie strength dynamics within a business network: A network approach to marketing. In. (Conference Contributions - Published)

• Mirvahedi S. and Morrish S. (2013) Are Fast Growth Firms Lucky or Entrepreneurial? In. (Conference Contributions - Published)

• Mirvahedi S. and Morrish S. (2013) The Role of Serendipity in Fast Growth Entrepreneurial Firms. In. (Conference Contributions - Published)

• Morrish S. and Laurence R. (2013) Tie utility relating to marketing information and action within a small business network: A Network approach to marketing. In. (Conference Contributions - Published)

• Morrish S. and Whyte M. (2013) Disruptive Innovators: How incubator mediation affects commercialisation. In. (Conference Contributions - Published)

• Morrish S., Masselot A., Meriluoto L., Webb R. and Worsely R. (2013) The social, legal and economic implications of the Canterbury Earthquake on the Christchurch sex industry. In. (Conference Contributions - Published)

• Vasilchenko E. and Morrish S. (2013) An International Brand Strategy Model. In : 8pp. (Conference Contributions - Published)

• Derham R., Cragg P. and Morrish S. (2012) Social Media: Goals, Challenges and Value to Small Firms. In Proceedings:: 1981-1994. (Conference Contributions - Published)

• Faroque A. and Morrish SC. (2012) An integrative research model of international entrepreneurship. In. (Conference Contributions - Published)

• Jones R. and Morrish SC. (2012) Entrepreneurial Networks and Internationalization Opportunities: A Study of Entrepreneurial Marketing Orientation. In (In Proceedings). (Conference Contributions - Published)

• Kasouf CJ., Morrish SC. and Miles MP. (2012) The interrelationships between entrepreneurial experience, explanatory style, effectuation, and entrepreneurial self-efficacy. In : In proceedings. (Conference Contributions - Published)

• Lee CKC. and Morrish SC. (2012) Cultural values and higher education choices: Chinese families. Australasian Marketing Journal 20(1): 56-94. http://dx.doi.org/10.1016/j.ausmj.2011.10.015. (Journal Articles)

• Morrish S. and Lee C. (2012) Australian Marketing Journal, 20(10). Special Issue: ANZMAC 2010. Selangor: Elsevier. 112pp. (Edited Volumes)

• Morrish S. and Levy D. (2012) Strategic property decisions and their financial considerations: an SME focus. In (In Proceedings). (Conference Contributions - Published)

• Morrish SC. and Jones R. (2012) The role of entrepreneurial marketing orientation on entrepreneurial networks and internationalization opportunities. In. (Conference Contributions - Published)

• Morrish SC. and Lee CKC. (2012) Marketing in the 21st Century: Looking back as we move forward. Australasian Marketing Journal 20(1): 1-2. http://dx.doi.org/10.1016/j.ausmj.2011.10.007. (Journal Articles)

• Morrish SC. and Miles MP. (2012) Beyond the destruction: Entrepreneurial strategies and initiatives post the Christchurch earthquakes. In. (Conference Contributions - Published)

• Morrish SC. and Vasilchenko E. (2012) The role of prior experience in the internationalisation of born global firms. In : In Proceedings. (Conference Contributions - Published)

• Derham R., Cragg P. and Morrish S. (2011) Creating value: an SME and social media. In. (Conference Contributions - Published)

• Levy DS. and Morrish SC. (2011) The strategic role of property assets within property portfolios of SMEs.RICS. Commissioned by Royal Institute of Chartered Surveyors (RICS). 17pp. (Reports)

• Miles M., Morrish S., Little V. and Brookes R. (2011) A short note on corporate venturing for technology acquisition. Innovation: Management, Policy & Practice 13(1): 126-133. (Journal Articles)

• Morrish S. (2011) “Entrepreneurial marketing: is entrepreneurship the way forward for marketing?”. Journal of Research in Marketing and Entrepreneurship 13(2): 16-23. http://dx.doi.org/10.1108/jrme.2011.48413baa.001. (Journal Articles)

• Morrish S. (2011) Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship 13(2) http://dx.doi.org/10.1108/14715201111176390. (Journal Articles)

• Morrish S. (2011) Journal of Research in Marketing and Entrepreneurship, 13(2). Special Issue: Entrepreneurial Marketing: is entrepreneurship the way forward for marketing? Guildford: Emerald. 166pp. (Edited Volumes)

• Morrish S. (2011) Entrepreneurial Marketing: Is entrepreneurship the way forward for marketing? In. (Conference Contributions - Published)

• Morrish S. and Deacon J. (2011) A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky. Journal of Small Business and Entrepreneurship 24(1): 113-124. (Journal Articles)

• Morrish S., Miles M. and Polonsky M. (2011) An exploratory study of sustainability as a stimulus for corporate entrepreneurship. Corporate Social Responsibility and Environmental Management 18(3): 162-171. http://dx.doi.org/10.1002/csr.271. (Journal Articles)

• Morrish SC. (2011) Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship 13(2): 110-119. http://dx.doi.org/10.1108/14715201111176390. (Journal Articles)

• Morrish SC. (2011) Entrepreneurial marketing: is entrepreneurship the way forward for marketing? Journal of Research in Marketing and Entrepreneurship 13(2) [Guest Editorial]. (Other)

• Morrish SC. and Lee C. (2011) Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand. Journal of Strategic Marketing 19(6): 517-529. http://dx.doi.org/10.1080/0965254X.2011.599497. (Journal Articles)

• Morrish SC. and Levy D. (2011) How entrepreneurs view and use property: An SME perspective. In. (Conference Contributions - Published)

• Vasilchenko E. and Morrish S. (2011) The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms. Journal of International Marketing 19(4): 88-105. http://dx.doi.org/10.1509/jim.10.0134. (Journal Articles)

• Morrish SC. and Guo J. (2010) The Attractiveness of New Zealand as a University Study Destination. Advances in Consumer Research 38. (Journal Articles)

• Morrish SC., Miles MP. and Deacon JH. (2010) Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing 18(4): 303-316. http://dx.doi.org/10.1080/09652541003768087. (Journal Articles)

• Shepherd CD., Marchisio G., Morrish SC., Deacon JH. and Miles MP. (2010) Entrepreneurial burnout: exploring antecedents, dimensions and outcomes. Journal of Research in Marketing and Entrepreneurship 12(1): 71-79. http://dx.doi.org/10.1108/14715201011060894. (Journal Articles)

• Morrish S. (2009) Portfolio Entrepreneurs: An effectuation approach to multiple venture development. Journal of Research in Marketing and Entrepreneurship 11(1): 32-48. http://dx.doi.org/10.1108/14715200911014130. (Journal Articles)

• Morrish S., Levy D. and Dong Z. (2009) The Role Of Property In The Portfolio Of Small And Medium Enterprises. Pacific Rim Property Research Journal 15(3): 261-277. (Journal Articles)

• Morrish SC. (2009) The Power of More: How Portfolio Entrepreneurs Grow Multiple Businesses. Saarbrücken: VDM Verlag. 263. (Authored Books)

• Morrish S. (2008) Portfolio entrepreneurs: pathways to growth and development. University of Canterbury. (Theses / Dissertations)

• Morrish S. (2008) 42Below: The Story of a Spirited Vodka Company. In Walker OC; Gountas JI; Mavondo FT; Mullins JW (Ed.), Marketing Strategy: A Decision-Focused Approach: 370-375. North Ryde: McGraw-Hill. (Chapters)

• Morrish SC. (2008) Portfolio Entrepreneurs: Pathways to Growth and Development. Christchurch, New Zealand. University of Canterbury. (Theses / Dissertations)

• Morrish S. (2007) Air New Zealand: challenges and opportunities. In Hill CWL; Jones GR; Galvin P; Haidar A (Ed.), Strategic Management: An Integrated Approach (2nd ed.): C69-C76. Milton: John Wiley & Sons. (Chapters)

• Morrish SC. and Hamilton RT. (2007) Airline Alliances: Who Benefits? In Lawton TC (Ed.), Strategic Management in Aviation: Critical Essays: 323-330. London: Ashgate. (Chapters)

• Hamilton R. and Morrish S. (2005) Alliance Size and Airline Performance. Journal of International Business and Entrepreneurship 11(2): 35-48. (Journal Articles)

• Morrish SC. (2005) Multiple Directorships: A Corridor to Portfolio Entrepreneurship. In Gillin; M; Butler; J; Campbell; A; Davidsson; P; al E (Ed.), Regional Frontiers of Entrepreneurship Research: 494-509. Hawthorne Australia: Swinburne Press. (Chapters)

• Morrish S. (2002) Flying in different formations: The effects of airline alliances on a carrier’s performance. University of Canterbury. (Theses / Dissertations)

• Morrish S. and Hamilton R. (2002) Airline Alliances - Who Benefits? Journal of Air Transport Management 8(6): 401-407. (Journal Articles)