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Management, Marketing, and Entrepreneurship
+64 3 3694155
English, Chinese (Mandarin), German
Private and public sector strategic management; international strategy implementation in UK, Russia, Africa and China; Strategy making and implementation in higher education; Organisational image and identity, including the development and application of new methodologies in metaphor, discursive analysis and pictorial representation; Joint ventures and foreign direct investment in China; Strategy Practice and Process in UK companies.