Research/Scholarly/Creative Works

Journal Articles

• Conduit J., Lu V. and Veer E. (2022) (Re)Gaining Our Voice: Future of Marketing in Australasia. Australasian Marketing Journal 30(3): 168-177. http://dx.doi.org/10.1177/18393349211039100.

• Golf-Papez M. and Veer E. (2022) Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence. Journal of Interactive Marketing 57(1): 90-114. http://dx.doi.org/10.1177/10949968221075315.

• Kennedy AM., Veer E. and Kemper JA. (2022) Social marketing AS pedagogy. Journal of Social Marketing 12(3): 337-353. http://dx.doi.org/10.1108/JSOCM-08-2021-0192.

• Tanouri A., Kennedy AM. and Veer E. (2022) A conceptual framework for transformative gamification services. Journal of Services Marketing 36(2): 185-200. http://dx.doi.org/10.1108/JSM-12-2020-0527.

• Zahrai K., Veer E., Ballantine PW. and Peter de Vries H. (2022) Conceptualizing Self-control on Problematic Social Media Use. Australasian Marketing Journal 30(1): 74-89. http://dx.doi.org/10.1177/1839334921998866.

• Zahrai K., Veer E., Ballantine PW., de Vries HP. and Prayag G. (2022) Either you control social media or social media controls you: Understanding the impact of self-control on excessive social media use from the dual-system perspective. Journal of Consumer Affairs 56(2): 806-848. http://dx.doi.org/10.1111/joca.12449.

• Veer E. and Dobele A. (2021) Big boys don’t cry [Offline]: the phygital disconnect between online and offline mental wellness engagement. Journal of Strategic Marketing http://dx.doi.org/10.1080/0965254X.2021.1965190.

• Veer E., Zahrai K. and Stevens S. (2021) I stood by: the role of allies in developing an inclusive and supportive academic environment post #MeToo. Journal of Marketing Management 37(1-2): 162-179. http://dx.doi.org/10.1080/0267257X.2020.1772344.

• Calder K., D'Aeth L., Turner S., Begg A., Veer E., Scott J. and Fox C. (2020) Evaluation of the All Right? Campaign's Facebook intervention post-disaster in Canterbury, New Zealand.. Health Promotion International http://dx.doi.org/10.1093/heapro/day106.

• Dobele AR. and Veer E. (2019) My best writing space: understanding academics self-professed writing spaces. Higher Education 78(2): 345-364. http://dx.doi.org/10.1007/s10734-018-0346-y.

• de Vries HP., Veer E. and de Vries K. (2018) An examination of SME social media use in the food industry. Small Enterprise Research 25(3): 227-238. http://dx.doi.org/10.1080/13215906.2018.1521741.

• Veer E. and Golf-Papez M. (2018) Physically freeing: Breaking taboos through online displays of the sexual self. Journal of Marketing Management 34(13-14): 1105-1125. http://dx.doi.org/10.1080/0267257X.2018.1484381.

• Yalkin C. and Veer E. (2018) Taboo on TV: Gender, religion, and sexual taboos in transnationally marketed Turkish soap operas. Journal of Marketing Management 34(13-14): 1149-1171. http://dx.doi.org/10.1080/0267257X.2018.1520738.

• Golf-Papez M. and Veer E. (2017) Don’t feed the trolling: rethinking how online trolling is being defined and combated. Journal of Marketing Management 33(15-16): 1336-1354. http://dx.doi.org/10.1080/0267257X.2017.1383298.

• Golf-Papez M. and Veer E. (2017) Opening the black-box of trolling. Advances in Consumer Research (ABDC List: A Journal) 45: 624-625.

• Ozanne JL., Davis B., Murray JB., Grier S., Benmecheddal A., Downey H., Ekpo AE., Garnier M., Hietanen J. and Le Gall-Ely M. (2017) Assessing the societal impact of research: The relational engagement approach. Journal of Public Policy & Marketing 36(1): 1-14. http://dx.doi.org/10.1509/jppm.14.121.

• Golf-Papez M. and Veer E. (2016) Towards better understanding and managing of online trolling behaviors. Advances in Consumer Research 44: 732-732.

• Hall CM. and Veer E. (2016) The DMO is dead. Long live the DMO (or, why dmo managers don’t care about post-structuralism). Tourism Recreation Research 41(3): 354-357. http://dx.doi.org/10.1080/02508281.2016.1195960.

• Veer E., Ozanne LK. and Hall MC. (2016) Sharing Cathartic Stories Online: The Internet as a Means of Expression Following a Crisis Event. Journal of Consumer Behaviour 15(4): 314-324. http://dx.doi.org/10.1002/cb.1569.

• Ballantine PW., Lin Y. and Veer E. (2015) The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior 49: 50-55. http://dx.doi.org/10.1016/j.chb.2015.02.055.

• Ferguson S. and Veer E. (2015) 3-2-1 bungy: A typology of performance styles. Annals of Tourism Research 55: 61-76. http://dx.doi.org/10.1016/j.annals.2015.08.009.

• Veer E. (2013) In search of meaning that matters. Journal of Research for Consumers (23): 1-4.

• Veer E. (2013) Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers. Journal of Marketing Management 29(1-2): 195-206. http://dx.doi.org/10.1080/0267257X.2012.759990.

• Veer E. and Pratt SJ. (2013) Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers. Journal of Business & Financial Affairs 2(1) e122 http://dx.doi.org/10.4172/2167-0234.1000e122.

• Veer E. and Rank T. (2012) Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels. Journal of Consumer Behaviour 11(3): 225-233. http://dx.doi.org/10.1002/cb.391.

• Fernandez KV., Veer E. and Lastovicka JL. (2011) The golden ties that bind: Boundary crossing in a diasporic Hindu wedding ritual. Consumption, Markets and Culture 14(3): 245-265. http://dx.doi.org/10.1080/10253866.2011.574826.

• Naidoo R., Shankar A. and Veer E. (2011) The consumerist turn in higher education: Policy aspirations and outcomes. Journal of Marketing Management 27(11-12): 1142-1162. http://dx.doi.org/10.1080/0267257X.2011.609135.

• Veer E. (2011) Being Online: How the Internet is Changing Research for Consumers. Journal of Research for Consumers (20): 1-6.

• Veer E. (2011) Staring: How Facebook Facilitates the Breaking of Social Norms. : 185-198. http://dx.doi.org/10.1108/S0885-2111(2011)0000013014.

• Veer E. and Shankar A. (2011) Forgive me Father for I did not give Full Justification for my Sins: How Religious Consumers Justify the Acquisition of Material Wealth. Journal of Marketing Management 27(5&6): 547-560. http://dx.doi.org/10.1080/0267257X.2010.517707.

• Veer E. (2010) Controlling Communities and Destroying Heterogeneity Online. European Advances in Consumer Research Forthcoming.

• Veer E. and Kilian M. (2010) I Drink, Therefore I Am: Fear of Social Disapproval and its Impact on Attitudes Towards Anti-Binge Drinking Advertising. European Advances in Consumer Research Forthcoming.

• Veer E., Becirovic I. and Martin BAS. (2010) If Kate voted conservative, would you?: The role of celebrity endorsements in political party advertising. European Journal of Marketing 44(3/4): 436-450. http://dx.doi.org/10.1108/03090561011020516.

• Veer E. and Pervan S. (2008) How the tone and wording of advertisements interact. International Journal of Advertising 27(2): 191-207.

• Veer E., Tutty M. and Willemse J. (2008) It’s time to quit: using advertising to encourage smoking cessation. Journal of Strategic Marketing 16(4): 315-325. http://dx.doi.org/10.1080/09652540802264090.

• Martin BAS., Veer E. and Pervan SJ. (2007) Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective. Marketing Letters 18(3): 197-209. http://dx.doi.org/10.1007/s11002-007-9014-1.

• Sukar M., Pervan S. and Veer E. (2007) Advertising in the Middle East: exploring the impact of the west. Indian Journal of Marketing 37(8): 1-8.

• Veer E. (2007) The impact of quality standards on brand image and firm attractiveness: A literature review. International Journal of Quality and Standards 1(1): 193-216.

• Dresler-Hawke D. and Veer E. (2006) Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal of Consumer Studies 30(4): 318-326. http://dx.doi.org/10.1111/j.1470-6431.2006.00517.x.

Conference Contributions - Published

• Tanouri A., Kennedy A-M. and Veer E. (2022) Gamification in the Intersection of Transformative Service Research and Social Marketing: Towards a Transformative Gamification Framework. In Proceedings of the International Social Marketing Conference.

• Tanouri A., Kennedy A-M. and Veer E. (2019) Behaviour change through gamifying social marketing. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ, https://tinyurl.com/3ves4tyj.

• Veer E. and Golf-Papez M. (2019) Photographic data privacy: sharing sexually explicit imagery online. In Asia Pacific Advances in Consumer Research 12: 40-42.

• Zahrai K., Veer E., Ballantine P. and de Vries H. (2019) 12L Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption. In Bagchi R; Block L; Lee L (Eds). Advances in Consumer Research 47: 1002-1002. Duluth, MN: Association for Consumer Research.

• Arbouw P., Ballantine P. and Veer E. (2018) Prior Brand Attitude and Advertising Effectiveness. In.

• Dobele A. and Veer E. (2018) Relevance of Digital Marketing Skills for Marketers: An Abstract. In Rossi P; Krey N (Eds). AMSWMC 2018: Finding New Ways to Engage and Satisfy Global Customers: 637-637. Cham: Springer. http://dx.doi.org/10.1007/978-3-030-02568-7_168.

• Golf-Papez M. and Veer E. (2018) Disassembling consumer misbehaviours: the Case of trolling. In ANZMAC 2017: Marketing for impact: 190-190.

• Golf-Papez M. and Veer E. (2017) Opening the black boxes of consumer misbehaviors: insights from studying online trolling. In Advances in Consumer Research Association for Consumer Research; 1999.

• Veer E. (2017) Online Sexual Performances as Emancipation. In {Hyper}Reality and Cultural Hybridization.

• Golf-Papez M. and Veer E. (2016) Towards better understanding and managing of online trolling behaviors. In Advances in Consumer Research 44 Association for Consumer Research; 1999.

• Veer E. and Yalkin C. (2015) Creating a Culture of Perpetual Fear and Crisis through Mandatory Consumption. In Advances in Consumer Research 43: 744-745.

• Veer E. and Yalkin C. (2014) Using Contested Heritage to Reproduce Ideology in Cyprus: the Museum of Barbarism and Vulnerable Consumers. In Advances in Consumer Research 42: 774-774. Association for Consumer Research; 1999.

• de Vries HP. and Veer E. (2012) Acculturation within small immigrant ethnic minority communities: A small business opportunity context. In ACR Asia-Pacific Advances, 2012 10: 11-15.

• Veer E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. In Advances in Consumer Research 38.

• Veer E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. In Advances in Consumer Research 38: 23pp.

• Veer E. and Austin GC. (2010) Transformative consumer research: Postcards from Europe. In European Advances in Consumer Research 9: 560-561.

• Veer E. and Storen AM. (2010) The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness. In.

• Veer E. (2009) Living with the Obesity Stigma: Perceptions of Being Obese from Three Cultures. In Advances in Consumer Research 36: 348-354.

• Veer E. (2009) This Day is to be Special: The Role of Exaggerated Contrast in an Indian Wedding. In.

• Fernandez KV., Veer E. and Lastovicka JL. (2007) Auspiciousness: Coping with Kratophany. In Advances in Consumer Research 34: 704-708.

• Veer E. (2007) The processual nature of the obesity stigma: From blindness to hopelessness. In Asia-Pacific Advances in Consumer Research 7: 125-126.

• Fernandez D. and Veer E. (2004) The gold that binds: the ritualistic use of jewelry in a Hindu wedding. In Advances in Consumer Research 31: 55.

• Fernandez KV. and Veer E. (2004) THE GOLD THAT BINDS: THE RITUALISTIC USE OF JEWELRY IN A HINDU WEDDING. In.

• Veer E. and Fernandez KV. (2001) All That Glitters Must Be 22 Carat Gold: The Meaning of Jewellery for Indian Consumers in New Zealand. In.

Conference Contributions - Other

• Veer E., Connell P. and Strahilevitz MA. (2013) Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other? Roundtable Discussion. Vancouver, Canada: Association for Consumer Research, 3-6 Oct 2012.

• Veer Ekant. (2013) Technology Mediated Sexual Encounters. Tucson, AZ, USA: Consumer Culture Theory Conference 8, 20-22 Jun 2013.

• Veer E. and Barakat M. (2009) Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs. Ann Arbor, MI, USA: Consumer Culture Theory 4 Conference, 11-14 Jun 2009.

Chapters

• Veer E. (2022) Everyone's a photographer: Reflections on photography as creative expression through lockdown. Art-Based Research in the Context of a Global Pandemic: 203-213. http://dx.doi.org/10.4324/9781003170518-15.

• Veer E. (2022) They aren't secret, they aren't hiding, and some online communities are more dangerous than ever. The Routledge Handbook of Digital Consumption: 241-254. http://dx.doi.org/10.4324/9781003317524-23.

• Zahrai K., Veer E., Ballantine PW. and De Vries HP. (2022) A CONCEPTUAL FRAMEWORK FOR MANAGING EXCESSIVE SOCIAL MEDIA USE. The Routledge Companion To Marketing And Society: 156-176. http://dx.doi.org/10.4324/9781003028079-13.

• Veer E. and Zahrai K. (2021) Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs. In Strong C (Ed.), Ethical Approaches to Marketing Positive Contributions to SocietyDe Gruyter Oldenbourg. http://dx.doi.org/10.1515/9783110659566.

• Veer E. and Zahrai’s K. (2021) Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs. Ethical Approaches to Marketing: Positive Contributions to Society: 137-148. http://dx.doi.org/10.1515/9783110659566-008.

• Veer E., Golf-Papez M. and Zahrai K. (2019) Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change. In Kennedy A-M (Ed.), Macro-Social Marketing Insights: Systems Thinking for Wicked Problems: 18. New York: Routledge. http://dx.doi.org/10.4324/9780429452307-4.

• Veer E. (2014) An Insider's Perspective: Russell Belk's Contribution to the Field of Globalism and Consumption. In Sheth JN (Ed.), Legends in Consumer Behavior: Russell W. Belk: 285-289. Los Angeles: Sage.

• Veer E. (2013) Ethnographic videography and filmmaking for consumer research. In Bell E; Warren S; Schroeder J (Ed.), The Routledge Companion to Visual Organization: 214-226. London: Routledge.

• Veer E. (2013) Virtually 'secret' lives in 'hidden' communities. In Belk R; Llamas R (Ed.), The Routledge Companion to Digital Consumption: 148-158. London: Routledge.

Oral Presentations

• Veer E. (2014) Advancing Your Early Academic Career. Brisbane, Australia: ANZMAC Doctoral Colloquium.

• Veer E. (2014) Combining Research and Teaching in Academia. University of Auckland, Auckland, New Zealand: University of Auckland Teaching Forum.

• Veer E. (2014) Improving the Effectiveness of Health Promotions in New Zealand. Christchurch, New Zealand: Mental Health Education Resource Library.

• Veer E. (2014) What If Health Promotion Campaigns Actually Worked? University of Canterbury, Christchurch, New Zealand: What If Public Lecture Series [Opening Lecture for 2014].

Exhibition/Curatorial Exercises

• Veer E. (2014) I'm Struggling [Trigger Warning]. Helsinki, Finland. 24-29 Jun 2014. [Photographic Exhibition].

Film/Video

• Veer E.(2014) I'm Struggling: Men's Experiences with Mental Illness. [Film]. 10:20 minutes.

Oral Presentations

• Veer E. (2013) Transformative consumer research. In M.R. Solomon (Ed.), Why We Buy: Understanding Consumer Behavior, The Marketing & Management Colle: Henry Stewart Talks Ltd.

Other

• Veer E. (2013) Can Marketing actually make people's lives better? : 372-375. Melbourne: Oxford University Press. [Case Study].

Edited Volumes

• Veer E., Ballantine PW. and Ozanne LK. (2013) Asia-Pacific Advances in Consumer Research Volume 10. Duluth: Association for Consumer Research. 472pp.

Oral Presentations

• Veer Ekant. (2013) Enabling Virtual Communities: The Role of Social Media and Virtual Communities to Aid Consumers' Sense of Belonging During Personal Crises. Newcastle Business School, Newcastle, UK.

• Veer Ekant. (2013) Keeping Students Tuned In. Auckland, New Zealand: Improving Student Recruitment, Engagement and Retention Conference.

• Veer Ekant. (2013) Social Marketing and Transformative Consumer Research: What Does the Future Hold? Rheims Business School.

• Veer Ekant. (2013) What if Marketing Could Actually Make Society Better? (https://www.youtube.com/watch?v=ZvOwuJsPdCk). University of Canterbury, Christchurch, New Zealand: What If Public Lecture Series.

Student Supervision

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Current
• PhD - John P: Understanding the impact of technology use on children
Completed
• PhD - Golf-Papez M: Understanding Consumer Trolling Behaviour (2018)
• PhD - Sato A: 2008-PhD/DMA/EdD-Sato, Ayana (2009)
• PhD - Seneviratne B: The Influence of Music in Advertising on Consumers' Memory (2015)
• PhD - Tanouri A: Meaningful Gamification: How It Can Address Social Marketing Wicked Problems (2022)
• PhD - Zahrai K: The Impact of Social Media Use on Mental Wellbeing (2020)
• Masters - Bouton M: The role of differential nutritional food labelling on consumers’ food choices and perceptions of healthfulness (2014)
• Masters - Brook J: THE SOCIAL MARKETING IMPACT OF NATIVE ADVERTISING NEWS ARTICLES AND THE INFLUENCE OF SCEPTICISM FROM CONSUMERS (2016)
• Masters - Coote S: Power dynamics in online and offline representations of self (2015)
• Masters - Crequer E: The impact of eroticism in advertising on notions of sexual consent (2015)
• Masters - Crosswell E: Understanding Social Media Influencers Impact on their Followers: A Feminist Approach (2019)
• Masters - Hamilton A: How Undesirable Behaviour is Normalised Through Social Media Consumption (2017)
• Masters - Kaur H: Understanding the LGBT Community's Reactions to Pink Washing (2016)
• Masters - Mack H: Understanding the normalisation of problem gambling in New Zealand (2015)
• Masters - Peters E: The Impact of Humanisation and Proximal Distance on Charitable Donations
• Masters - Pratt S: Trust Me, You’ve Had ENOUGH: The Use of Differential Relationships to Decrease the Likelihood of Binge Drinking in Different Contexts (2014)
• Masters - Read J: Apathy of Ethicality: Understanding consumers' justifications for unethical consumption within the clothing industry (2017)
• Masters - Tan A: Social entrepreneurship as a response to disaster: An examination of cases following the February 2011 Christchurch earthquake (2016)
• Masters - Zhen W: A comparison of New Zealand and Chinese Consumers' Pro-environmental Attitudes and Behaviours (2016)
• Masters - Agarwal S: 2009-Masters Dissertation-Agarwal, Saurabh (2009)
• Masters - Alarifi O: 2008-Masters Dissertation-Alarifi, Omar (2008)
• Masters - Aralova N: 2008-Masters Dissertation-Aralova, Narkess (2008)
• Masters - Barakat M: 2008-Masters Dissertation-Barakat, Mai (2008)
• Masters - Becirovic I: The influence of salience on endorsement effects in political advertising (2007)
• Masters - Chang IT: 2008-Masters Dissertation-Chang, I-Ting (2008)
• Masters - Chao YC: The influence of materialistic brand and types of stores on consumer attitudes (2007)
• Masters - Chen D: 2008-Masters Dissertation-Chen, Danni (2009)
• Masters - Georgopoulou V: Motivating volunteers and advertising: The influencing role of gender (2007)
• Masters - Guo M: 2009-Masters Dissertation-Guo, Min (2009)
• Masters - Han L: 2008-Masters Dissertation-Han, Lu (2008)
• Masters - Huang TY: 2009-Masters Dissertation-Huang, Ting-Yu (2009)
• Masters - Ji X: 2009-Masters Dissertation-Ji, Xuan (2009)
• Masters - Joshi D: 2008-Masters Dissertation-Joshi, Diti (2008)
• Masters - Kangas L: 2009-Masters Dissertation-Kangas, Loizos (2009)
• Masters - Kilian M: 2009-Masters Dissertation-Kilian, Marcus (2009)
• Masters - Kitchatchawankul A: Ethnic evaluations of advertising: Strength of ethnic identification and its interaction with model ethnicity and product preference (2007)
• Masters - Leung W: 2009-Masters Dissertation-Leung, Wai (2009)
• Masters - Lysandrou M: 2008-Masters Dissertation-Lysandrou, Maria (2008)
• Masters - Ma Y: 2009-Masters Dissertation-Ma, Yi (2009)
• Masters - Mong J: A study of French consumers' response to advertising featuring Asian and white endorsers (2007)
• Masters - Oleynykova Y: 2009-Masters Dissertation-Oleynykova, Yevheniya (2009)
• Masters - Pagla M: Model Containing Key Elements for Children’s Brand Attitude Formation (2007)
• Masters - Roumie E: 2009-Masters Dissertation-Roumie, Eliane (2009)
• Masters - Shah R: Understanding gender differences in shopping behaviour under high risk situations (2007)
• Masters - Shallcross K: What motivates students in the UK to adopt or abandon languages beyond the compulsory age group? (2007)
• Masters - Shi J: 2009-Masters Dissertation-Shi, Jingjing (2009)
• Masters - Storen A: 2009-Masters Dissertation-Storen, Anne (2009)
• Masters - Tang J: 2009-Masters Dissertation-Tang, Jing (2009)
• Masters - Theodorou M: 2009-Masters Dissertation-Theodorou, Maria (2009)
• Masters - Wang HT: 2009-Masters Dissertation-Wang, Hsiao-Tung (2009)
• Masters - Xu B: 2008-Masters Dissertation-Xu, Bing (2008)
• Masters - Yongkittikul K: 2009-Masters Dissertation-Yongkittikul, Kannapin (2009)
• Masters - Yu J: 2009-Masters Dissertation-Yu, Jiajia (2009)
• Masters - Zhou F: An investigation of purchase intentions for hybrid and domestic products among urban Chinese consumers (2007)
• Masters - Balakundi H: 2010-Masters Project-Balakundi, Hari (2010)
• Masters - Hampson S: Aiding the University of Canterbury's EDP team leverage social media more effectively (2017)
• Masters - Jordan J: An investigation to identify the best way of building community and client numbers through alternative marketing strategies. (2012)
• Masters - Shirodkar A: UCIC: Social media marketing (2015)
• Masters - Yemm A: The Multi-National Cohort: An Exploratory Study Of The Experiences Of Students Studying In A Multicultural Environment (2007)
• Honours - Bouton M: The differential effect of food labeling on consumer choice (2012)
• Honours - Cooke M: The Effectiveness of Anti-Domestic (2011)
• Honours - Crawford O: Smartphone Technology: Reforming the Consumer (2013)
• Honours - Gilbert G: Understanding Hype in the Movie Industry (2018)
• Honours - Gunn C: Audience Referencing: A Motivator to Online Sharing (2012)
• Honours - Kang B: Understanding notions of self between online and offline worlds (2014)
• Honours - Mah E: What Makes an Effective Business Facebook Page (2011)
• Honours - Newton E: 2010-Honours-Newton, Emma (2010)
• Honours - Parker M: The value of broken things (2012)
• Honours - Pratt S: Advertainment: Understanding consumer perceptions towards entertainment as a form of advertising (2012)
• Honours - Ramirez D: Attachment and Commitment to Exercise Amongst Gym Members using Social Media (2011)
• Honours - Unkovich A: Participation in Online Brand Communities on Facebook (2011)
• Summer Student - Malmus K: Understanding the Impact of Social Prescribing on Wellness (2019)

Editorial Work

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• Accounting and Marketing Journal Editorial Board Member ( 2012 - 2023)
• Consumption Markets and Culture Editorial Board Member ( 2011 - 2023)
• IJEM Editorial Board Member ( 2007 - 2023)
• Journal of Business and Financial Affairs Editorial Board Member ( 2011 - 2023)
• Journal of Consumer Behaviour Editorial Advisory Board Member ( 2010 - 2023)
• Journal of Consumer Behaviour Associate Editor ( 2016 - 2023)
• Journal of Research for Consumers Editor ( 2011 - 2023)

Review and Refereeing

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• Consumption Markets and Culture ( 2007 - 2023)
• Health Psychology ( 2009 )
• Journal of Advertising ( 2007 - 2023)
• Journal of Advertising ( 2007 - 2023)
• Journal of Business Research ( 2007 - 2023)
• Journal of Business Research ( 2007 - 2023)
• Journal of Consumer Behaviour ( 2007 - 2023)
• Journal of Management Studies ( 2009 )
• Journal of Marketing Management ( 2007 - 2023)
• Journal of Strategic Marketing ( 2006 - 2023)
• Marketing Theory ( 2006 - 2023)
• Political Psychology ( 2012 - 2023)