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Professor Ekant Veer

Contact

Department: Vice-Chancellors Office

Email: ekant.veer@canterbury.ac.nz

Direct Dial: +64 3 3694068

Office: Meremere 223

Language: English

About
Research / Creative works
Supervision
Networks
Methods & Equipment

Fields of Research

  • Social Media
  • Transformative Consumer Research
  • Earthquake research
  • Social Marketing and Health Promotion
  • Advertising Effectiveness

Researcher Summary

Ekant Veer is a Professor of Marketing in the Department of Management, Marketing and Entrepreneurship at the University of Canterbury, Christchurch. He is a multi-award winning teacher and researcher having been named in the Top 40 under 40 Business School Professors worldwide; an Ako Aotearoa Tertiary Teaching Excellence Award winner; UC’s Teaching Medal awardee in 2017 and five times winner of the UCSA’s lecturer of the year award. His work looks at the role that marketing can play in both driving social change and community wellbeing as well as what impact digital technology plays in consumer interactions and their sense of identity. His research has been published in numerous international journals, such as the Journal of Marketing Management, The European Journal of Marketing, and The Journal of Public Policy and Marketing. Ekant is also the Associate Dean of Postgraduate Research supporting the learning journey of UC's research students and supervisors.

Subject Area: Disciplines

  • Health and Health Sciences: Health Behaviour Change; Public Health
  • Marketing and Tourism: Consumer Behaviour

Resources

  • Staff webpage

Prizes and Awards

  • Ako Aotearoa Tertiary Teaching Excellence Award ( 2018 - present )
  • Best 40 Under 40 Business Professors Worldwide ( 2018 - present )
  • Early Career Researcher of the Year - University of Canterbury's College of Business & Economics ( 2011 )
  • UCSA Lecturer of the Year (College of Business and Law) ( 2014 - present )
  • UCSA Lecturer of the Year Winner (College of Business and Economics) ( 2010 - present )
  • UCSA Lecturer of the Year Winner (College of Business and Economics) ( 2013 - present )
  • UCSA Lecturer of the Year Winner (University Wide) ( 2011 - present )
  • UCSA Lecturer of the Year Winner (University Wide) ( 2013 - present )
  • University of Canterbury Teaching Award ( 2013 - present )
  • University of Canterbury Teaching Medal ( 2017 - present )

Research/Scholarly/Creative Works

Journal Articles
  • Conduit J., Lu V. and Veer E. (2022) (Re)Gaining Our Voice: Future of Marketing in Australasia. Australasian Marketing Journal 30(3): 168-177. http://dx.doi.org/10.1177/18393349211039100.
  • Golf-Papez M. and Veer E. (2022) Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence. Journal of Interactive Marketing 57(1): 90-114. http://dx.doi.org/10.1177/10949968221075315.
  • Kennedy AM., Veer E. and Kemper JA. (2022) Social marketing AS pedagogy. Journal of Social Marketing 12(3): 337-353. http://dx.doi.org/10.1108/JSOCM-08-2021-0192.
  • Tanouri A., Kennedy AM. and Veer E. (2022) A conceptual framework for transformative gamification services. Journal of Services Marketing 36(2): 185-200. http://dx.doi.org/10.1108/JSM-12-2020-0527.
  • Zahrai K., Veer E., Ballantine PW. and Peter de Vries H. (2022) Conceptualizing Self-control on Problematic Social Media Use. Australasian Marketing Journal 30(1): 74-89. http://dx.doi.org/10.1177/1839334921998866.
  • Zahrai K., Veer E., Ballantine PW., de Vries HP. and Prayag G. (2022) Either you control social media or social media controls you: Understanding the impact of self-control on excessive social media use from the dual-system perspective. Journal of Consumer Affairs 56(2): 806-848. http://dx.doi.org/10.1111/joca.12449.
  • Veer E. and Dobele A. (2021) Big boys don’t cry [Offline]: the phygital disconnect between online and offline mental wellness engagement. Journal of Strategic Marketing http://dx.doi.org/10.1080/0965254X.2021.1965190.
  • Veer E., Zahrai K. and Stevens S. (2021) I stood by: the role of allies in developing an inclusive and supportive academic environment post #MeToo. Journal of Marketing Management 37(1-2): 162-179. http://dx.doi.org/10.1080/0267257X.2020.1772344.
  • Calder K., D'Aeth L., Turner S., Begg A., Veer E., Scott J. and Fox C. (2020) Evaluation of the All Right? Campaign's Facebook intervention post-disaster in Canterbury, New Zealand.. Health Promotion International http://dx.doi.org/10.1093/heapro/day106.
  • Dobele AR. and Veer E. (2019) My best writing space: understanding academics self-professed writing spaces. Higher Education 78(2): 345-364. http://dx.doi.org/10.1007/s10734-018-0346-y.
  • de Vries HP., Veer E. and de Vries K. (2018) An examination of SME social media use in the food industry. Small Enterprise Research 25(3): 227-238. http://dx.doi.org/10.1080/13215906.2018.1521741.
  • Veer E. and Golf-Papez M. (2018) Physically freeing: Breaking taboos through online displays of the sexual self. Journal of Marketing Management 34(13-14): 1105-1125. http://dx.doi.org/10.1080/0267257X.2018.1484381.
  • Yalkin C. and Veer E. (2018) Taboo on TV: Gender, religion, and sexual taboos in transnationally marketed Turkish soap operas. Journal of Marketing Management 34(13-14): 1149-1171. http://dx.doi.org/10.1080/0267257X.2018.1520738.
  • Golf-Papez M. and Veer E. (2017) Don’t feed the trolling: rethinking how online trolling is being defined and combated. Journal of Marketing Management 33(15-16): 1336-1354. http://dx.doi.org/10.1080/0267257X.2017.1383298.
  • Golf-Papez M. and Veer E. (2017) Opening the black-box of trolling. Advances in Consumer Research (ABDC List: A Journal) 45: 624-625.
  • Ozanne JL., Davis B., Murray JB., Grier S., Benmecheddal A., Downey H., Ekpo AE., Garnier M., Hietanen J. and Le Gall-Ely M. (2017) Assessing the societal impact of research: The relational engagement approach. Journal of Public Policy & Marketing 36(1): 1-14. http://dx.doi.org/10.1509/jppm.14.121.
  • Golf-Papez M. and Veer E. (2016) Towards better understanding and managing of online trolling behaviors. Advances in Consumer Research 44: 732-732.
  • Hall CM. and Veer E. (2016) The DMO is dead. Long live the DMO (or, why dmo managers don’t care about post-structuralism). Tourism Recreation Research 41(3): 354-357. http://dx.doi.org/10.1080/02508281.2016.1195960.
  • Veer E., Ozanne LK. and Hall MC. (2016) Sharing Cathartic Stories Online: The Internet as a Means of Expression Following a Crisis Event. Journal of Consumer Behaviour 15(4): 314-324. http://dx.doi.org/10.1002/cb.1569.
  • Ballantine PW., Lin Y. and Veer E. (2015) The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior 49: 50-55. http://dx.doi.org/10.1016/j.chb.2015.02.055.
  • Ferguson S. and Veer E. (2015) 3-2-1 bungy: A typology of performance styles. Annals of Tourism Research 55: 61-76. http://dx.doi.org/10.1016/j.annals.2015.08.009.
  • Veer E. (2013) In search of meaning that matters. Journal of Research for Consumers (23): 1-4.
  • Veer E. (2013) Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers. Journal of Marketing Management 29(1-2): 195-206. http://dx.doi.org/10.1080/0267257X.2012.759990.
  • Veer E. and Pratt SJ. (2013) Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers. Journal of Business & Financial Affairs 2(1) e122 http://dx.doi.org/10.4172/2167-0234.1000e122.
  • Veer E. and Rank T. (2012) Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels. Journal of Consumer Behaviour 11(3): 225-233. http://dx.doi.org/10.1002/cb.391.
  • Fernandez KV., Veer E. and Lastovicka JL. (2011) The golden ties that bind: Boundary crossing in a diasporic Hindu wedding ritual. Consumption, Markets and Culture 14(3): 245-265. http://dx.doi.org/10.1080/10253866.2011.574826.
  • Naidoo R., Shankar A. and Veer E. (2011) The consumerist turn in higher education: Policy aspirations and outcomes. Journal of Marketing Management 27(11-12): 1142-1162. http://dx.doi.org/10.1080/0267257X.2011.609135.
  • Veer E. (2011) Being Online: How the Internet is Changing Research for Consumers. Journal of Research for Consumers (20): 1-6.
  • Veer E. (2011) Staring: How Facebook Facilitates the Breaking of Social Norms. : 185-198. http://dx.doi.org/10.1108/S0885-2111(2011)0000013014.
  • Veer E. and Shankar A. (2011) Forgive me Father for I did not give Full Justification for my Sins: How Religious Consumers Justify the Acquisition of Material Wealth. Journal of Marketing Management 27(5&6): 547-560. http://dx.doi.org/10.1080/0267257X.2010.517707.
  • Veer E. (2010) Controlling Communities and Destroying Heterogeneity Online. European Advances in Consumer Research Forthcoming.
  • Veer E. and Kilian M. (2010) I Drink, Therefore I Am: Fear of Social Disapproval and its Impact on Attitudes Towards Anti-Binge Drinking Advertising. European Advances in Consumer Research Forthcoming.
  • Veer E., Becirovic I. and Martin BAS. (2010) If Kate voted conservative, would you?: The role of celebrity endorsements in political party advertising. European Journal of Marketing 44(3/4): 436-450. http://dx.doi.org/10.1108/03090561011020516.
  • Veer E. and Pervan S. (2008) How the tone and wording of advertisements interact. International Journal of Advertising 27(2): 191-207.
  • Veer E., Tutty M. and Willemse J. (2008) It’s time to quit: using advertising to encourage smoking cessation. Journal of Strategic Marketing 16(4): 315-325. http://dx.doi.org/10.1080/09652540802264090.
  • Martin BAS., Veer E. and Pervan SJ. (2007) Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective. Marketing Letters 18(3): 197-209. http://dx.doi.org/10.1007/s11002-007-9014-1.
  • Sukar M., Pervan S. and Veer E. (2007) Advertising in the Middle East: exploring the impact of the west. Indian Journal of Marketing 37(8): 1-8.
  • Veer E. (2007) The impact of quality standards on brand image and firm attractiveness: A literature review. International Journal of Quality and Standards 1(1): 193-216.
  • Dresler-Hawke D. and Veer E. (2006) Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model. International Journal of Consumer Studies 30(4): 318-326. http://dx.doi.org/10.1111/j.1470-6431.2006.00517.x.
Conference Contributions - Published
  • Tanouri A., Kennedy A-M. and Veer E. (2022) Gamification in the Intersection of Transformative Service Research and Social Marketing: Towards a Transformative Gamification Framework. In Proceedings of the International Social Marketing Conference.
  • Tanouri A., Kennedy A-M. and Veer E. (2019) Behaviour change through gamifying social marketing. In Australian and New Zealand Marketing Academy Conference, Wellington, NZ, https://tinyurl.com/3ves4tyj.
  • Veer E. and Golf-Papez M. (2019) Photographic data privacy: sharing sexually explicit imagery online. In Asia Pacific Advances in Consumer Research 12: 40-42.
  • Zahrai K., Veer E., Ballantine P. and de Vries H. (2019) 12L Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption. In Bagchi R; Block L; Lee L (Eds). Advances in Consumer Research 47: 1002-1002. Duluth, MN: Association for Consumer Research.
  • Arbouw P., Ballantine P. and Veer E. (2018) Prior Brand Attitude and Advertising Effectiveness. In.
  • Dobele A. and Veer E. (2018) Relevance of Digital Marketing Skills for Marketers: An Abstract. In Rossi P; Krey N (Eds). AMSWMC 2018: Finding New Ways to Engage and Satisfy Global Customers: 637-637. Cham: Springer. http://dx.doi.org/10.1007/978-3-030-02568-7_168.
  • Golf-Papez M. and Veer E. (2018) Disassembling consumer misbehaviours: the Case of trolling. In ANZMAC 2017: Marketing for impact: 190-190.
  • Golf-Papez M. and Veer E. (2017) Opening the black boxes of consumer misbehaviors: insights from studying online trolling. In Advances in Consumer Research Association for Consumer Research; 1999.
  • Veer E. (2017) Online Sexual Performances as Emancipation. In {Hyper}Reality and Cultural Hybridization.
  • Golf-Papez M. and Veer E. (2016) Towards better understanding and managing of online trolling behaviors. In Advances in Consumer Research 44 Association for Consumer Research; 1999.
  • Veer E. and Yalkin C. (2015) Creating a Culture of Perpetual Fear and Crisis through Mandatory Consumption. In Advances in Consumer Research 43: 744-745.
  • Veer E. and Yalkin C. (2014) Using Contested Heritage to Reproduce Ideology in Cyprus: the Museum of Barbarism and Vulnerable Consumers. In Advances in Consumer Research 42: 774-774. Association for Consumer Research; 1999.
  • de Vries HP. and Veer E. (2012) Acculturation within small immigrant ethnic minority communities: A small business opportunity context. In ACR Asia-Pacific Advances, 2012 10: 11-15.
  • Veer E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. In Advances in Consumer Research 38.
  • Veer E. (2010) Hiding in Plain Sight: 'Secret' Anorexia Nervosa Communities on YouTube. In Advances in Consumer Research 38: 23pp.
  • Veer E. and Austin GC. (2010) Transformative consumer research: Postcards from Europe. In European Advances in Consumer Research 9: 560-561.
  • Veer E. and Storen AM. (2010) The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness. In.
  • Veer E. (2009) Living with the Obesity Stigma: Perceptions of Being Obese from Three Cultures. In Advances in Consumer Research 36: 348-354.
  • Veer E. (2009) This Day is to be Special: The Role of Exaggerated Contrast in an Indian Wedding. In.
  • Fernandez KV., Veer E. and Lastovicka JL. (2007) Auspiciousness: Coping with Kratophany. In Advances in Consumer Research 34: 704-708.
  • Veer E. (2007) The processual nature of the obesity stigma: From blindness to hopelessness. In Asia-Pacific Advances in Consumer Research 7: 125-126.
  • Fernandez D. and Veer E. (2004) The gold that binds: the ritualistic use of jewelry in a Hindu wedding. In Advances in Consumer Research 31: 55.
  • Fernandez KV. and Veer E. (2004) THE GOLD THAT BINDS: THE RITUALISTIC USE OF JEWELRY IN A HINDU WEDDING. In.
  • Veer E. and Fernandez KV. (2001) All That Glitters Must Be 22 Carat Gold: The Meaning of Jewellery for Indian Consumers in New Zealand. In.
Conference Contributions - Other
  • Veer E., Connell P. and Strahilevitz MA. (2013) Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other? Roundtable Discussion. Vancouver, Canada: Association for Consumer Research, 3-6 Oct 2012.
  • Veer Ekant. (2013) Technology Mediated Sexual Encounters. Tucson, AZ, USA: Consumer Culture Theory Conference 8, 20-22 Jun 2013.
  • Veer E. and Barakat M. (2009) Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs. Ann Arbor, MI, USA: Consumer Culture Theory 4 Conference, 11-14 Jun 2009.
Chapters
  • Veer E. (2022) Everyone's a photographer: Reflections on photography as creative expression through lockdown. Art-Based Research in the Context of a Global Pandemic: 203-213. http://dx.doi.org/10.4324/9781003170518-15.
  • Veer E. (2022) They aren't secret, they aren't hiding, and some online communities are more dangerous than ever. The Routledge Handbook of Digital Consumption: 241-254. http://dx.doi.org/10.4324/9781003317524-23.
  • Zahrai K., Veer E., Ballantine PW. and De Vries HP. (2022) A CONCEPTUAL FRAMEWORK FOR MANAGING EXCESSIVE SOCIAL MEDIA USE. The Routledge Companion To Marketing And Society: 156-176. http://dx.doi.org/10.4324/9781003028079-13.
  • Veer E. and Zahrai K. (2021) Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs. In Strong C (Ed.), Ethical Approaches to Marketing Positive Contributions to SocietyDe Gruyter Oldenbourg. http://dx.doi.org/10.1515/9783110659566.
  • Veer E. and Zahrai’s K. (2021) Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs. Ethical Approaches to Marketing: Positive Contributions to Society: 137-148. http://dx.doi.org/10.1515/9783110659566-008.
  • Veer E., Golf-Papez M. and Zahrai K. (2019) Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change. In Kennedy A-M (Ed.), Macro-Social Marketing Insights: Systems Thinking for Wicked Problems: 18. New York: Routledge. http://dx.doi.org/10.4324/9780429452307-4.
  • Veer E. (2014) An Insider's Perspective: Russell Belk's Contribution to the Field of Globalism and Consumption. In Sheth JN (Ed.), Legends in Consumer Behavior: Russell W. Belk: 285-289. Los Angeles: Sage.
  • Veer E. (2013) Ethnographic videography and filmmaking for consumer research. In Bell E; Warren S; Schroeder J (Ed.), The Routledge Companion to Visual Organization: 214-226. London: Routledge.
  • Veer E. (2013) Virtually 'secret' lives in 'hidden' communities. In Belk R; Llamas R (Ed.), The Routledge Companion to Digital Consumption: 148-158. London: Routledge.
Oral Presentations
  • Veer E. (2014) Advancing Your Early Academic Career. Brisbane, Australia: ANZMAC Doctoral Colloquium.
  • Veer E. (2014) Combining Research and Teaching in Academia. University of Auckland, Auckland, New Zealand: University of Auckland Teaching Forum.
  • Veer E. (2014) Improving the Effectiveness of Health Promotions in New Zealand. Christchurch, New Zealand: Mental Health Education Resource Library.
  • Veer E. (2014) What If Health Promotion Campaigns Actually Worked? University of Canterbury, Christchurch, New Zealand: What If Public Lecture Series [Opening Lecture for 2014].
Exhibition/Curatorial Exercises
  • Veer E. (2014) I'm Struggling [Trigger Warning]. Helsinki, Finland. 24-29 Jun 2014. [Photographic Exhibition].
Film/Video
  • Veer E.(2014) I'm Struggling: Men's Experiences with Mental Illness. [Film]. 10:20 minutes.
Oral Presentations
  • Veer E. (2013) Transformative consumer research. In M.R. Solomon (Ed.), Why We Buy: Understanding Consumer Behavior, The Marketing & Management Colle: Henry Stewart Talks Ltd.
Other
  • Veer E. (2013) Can Marketing actually make people's lives better? : 372-375. Melbourne: Oxford University Press. [Case Study].
Edited Volumes
  • Veer E., Ballantine PW. and Ozanne LK. (2013) Asia-Pacific Advances in Consumer Research Volume 10. Duluth: Association for Consumer Research. 472pp.
Oral Presentations
  • Veer Ekant. (2013) Enabling Virtual Communities: The Role of Social Media and Virtual Communities to Aid Consumers' Sense of Belonging During Personal Crises. Newcastle Business School, Newcastle, UK.
  • Veer Ekant. (2013) Keeping Students Tuned In. Auckland, New Zealand: Improving Student Recruitment, Engagement and Retention Conference.
  • Veer Ekant. (2013) Social Marketing and Transformative Consumer Research: What Does the Future Hold? Rheims Business School.
  • Veer Ekant. (2013) What if Marketing Could Actually Make Society Better? (https://www.youtube.com/watch?v=ZvOwuJsPdCk). University of Canterbury, Christchurch, New Zealand: What If Public Lecture Series.

Student Supervision

Displaying all items.
    Current
  • PhD - John P: Understanding the impact of technology use on children
  • Completed
  • PhD - Golf-Papez M: Understanding Consumer Trolling Behaviour (2018)
  • PhD - Sato A: 2008-PhD/DMA/EdD-Sato, Ayana (2009)
  • PhD - Seneviratne B: The Influence of Music in Advertising on Consumers' Memory (2015)
  • PhD - Tanouri A: Meaningful Gamification: How It Can Address Social Marketing Wicked Problems (2022)
  • PhD - Zahrai K: The Impact of Social Media Use on Mental Wellbeing (2020)
  • Masters - Bouton M: The role of differential nutritional food labelling on consumers’ food choices and perceptions of healthfulness (2014)
  • Masters - Brook J: THE SOCIAL MARKETING IMPACT OF NATIVE ADVERTISING NEWS ARTICLES AND THE INFLUENCE OF SCEPTICISM FROM CONSUMERS (2016)
  • Masters - Coote S: Power dynamics in online and offline representations of self (2015)
  • Masters - Crequer E: The impact of eroticism in advertising on notions of sexual consent (2015)
  • Masters - Crosswell E: Understanding Social Media Influencers Impact on their Followers: A Feminist Approach (2019)
  • Masters - Hamilton A: How Undesirable Behaviour is Normalised Through Social Media Consumption (2017)
  • Masters - Kaur H: Understanding the LGBT Community's Reactions to Pink Washing (2016)
  • Masters - Mack H: Understanding the normalisation of problem gambling in New Zealand (2015)
  • Masters - Peters E: The Impact of Humanisation and Proximal Distance on Charitable Donations
  • Masters - Pratt S: Trust Me, You’ve Had ENOUGH: The Use of Differential Relationships to Decrease the Likelihood of Binge Drinking in Different Contexts (2014)
  • Masters - Read J: Apathy of Ethicality: Understanding consumers' justifications for unethical consumption within the clothing industry (2017)
  • Masters - Tan A: Social entrepreneurship as a response to disaster: An examination of cases following the February 2011 Christchurch earthquake (2016)
  • Masters - Zhen W: A comparison of New Zealand and Chinese Consumers' Pro-environmental Attitudes and Behaviours (2016)
  • Masters - Agarwal S: 2009-Masters Dissertation-Agarwal, Saurabh (2009)
  • Masters - Alarifi O: 2008-Masters Dissertation-Alarifi, Omar (2008)
  • Masters - Aralova N: 2008-Masters Dissertation-Aralova, Narkess (2008)
  • Masters - Barakat M: 2008-Masters Dissertation-Barakat, Mai (2008)
  • Masters - Becirovic I: The influence of salience on endorsement effects in political advertising (2007)
  • Masters - Chang IT: 2008-Masters Dissertation-Chang, I-Ting (2008)
  • Masters - Chao YC: The influence of materialistic brand and types of stores on consumer attitudes (2007)
  • Masters - Chen D: 2008-Masters Dissertation-Chen, Danni (2009)
  • Masters - Georgopoulou V: Motivating volunteers and advertising: The influencing role of gender (2007)
  • Masters - Guo M: 2009-Masters Dissertation-Guo, Min (2009)
  • Masters - Han L: 2008-Masters Dissertation-Han, Lu (2008)
  • Masters - Huang TY: 2009-Masters Dissertation-Huang, Ting-Yu (2009)
  • Masters - Ji X: 2009-Masters Dissertation-Ji, Xuan (2009)
  • Masters - Joshi D: 2008-Masters Dissertation-Joshi, Diti (2008)
  • Masters - Kangas L: 2009-Masters Dissertation-Kangas, Loizos (2009)
  • Masters - Kilian M: 2009-Masters Dissertation-Kilian, Marcus (2009)
  • Masters - Kitchatchawankul A: Ethnic evaluations of advertising: Strength of ethnic identification and its interaction with model ethnicity and product preference (2007)
  • Masters - Leung W: 2009-Masters Dissertation-Leung, Wai (2009)
  • Masters - Lysandrou M: 2008-Masters Dissertation-Lysandrou, Maria (2008)
  • Masters - Ma Y: 2009-Masters Dissertation-Ma, Yi (2009)
  • Masters - Mong J: A study of French consumers' response to advertising featuring Asian and white endorsers (2007)
  • Masters - Oleynykova Y: 2009-Masters Dissertation-Oleynykova, Yevheniya (2009)
  • Masters - Pagla M: Model Containing Key Elements for Children’s Brand Attitude Formation (2007)
  • Masters - Roumie E: 2009-Masters Dissertation-Roumie, Eliane (2009)
  • Masters - Shah R: Understanding gender differences in shopping behaviour under high risk situations (2007)
  • Masters - Shallcross K: What motivates students in the UK to adopt or abandon languages beyond the compulsory age group? (2007)
  • Masters - Shi J: 2009-Masters Dissertation-Shi, Jingjing (2009)
  • Masters - Storen A: 2009-Masters Dissertation-Storen, Anne (2009)
  • Masters - Tang J: 2009-Masters Dissertation-Tang, Jing (2009)
  • Masters - Theodorou M: 2009-Masters Dissertation-Theodorou, Maria (2009)
  • Masters - Wang HT: 2009-Masters Dissertation-Wang, Hsiao-Tung (2009)
  • Masters - Xu B: 2008-Masters Dissertation-Xu, Bing (2008)
  • Masters - Yongkittikul K: 2009-Masters Dissertation-Yongkittikul, Kannapin (2009)
  • Masters - Yu J: 2009-Masters Dissertation-Yu, Jiajia (2009)
  • Masters - Zhou F: An investigation of purchase intentions for hybrid and domestic products among urban Chinese consumers (2007)
  • Masters - Balakundi H: 2010-Masters Project-Balakundi, Hari (2010)
  • Masters - Hampson S: Aiding the University of Canterbury's EDP team leverage social media more effectively (2017)
  • Masters - Jordan J: An investigation to identify the best way of building community and client numbers through alternative marketing strategies. (2012)
  • Masters - Shirodkar A: UCIC: Social media marketing (2015)
  • Masters - Yemm A: The Multi-National Cohort: An Exploratory Study Of The Experiences Of Students Studying In A Multicultural Environment (2007)
  • Honours - Bouton M: The differential effect of food labeling on consumer choice (2012)
  • Honours - Cooke M: The Effectiveness of Anti-Domestic (2011)
  • Honours - Crawford O: Smartphone Technology: Reforming the Consumer (2013)
  • Honours - Gilbert G: Understanding Hype in the Movie Industry (2018)
  • Honours - Gunn C: Audience Referencing: A Motivator to Online Sharing (2012)
  • Honours - Kang B: Understanding notions of self between online and offline worlds (2014)
  • Honours - Mah E: What Makes an Effective Business Facebook Page (2011)
  • Honours - Newton E: 2010-Honours-Newton, Emma (2010)
  • Honours - Parker M: The value of broken things (2012)
  • Honours - Pratt S: Advertainment: Understanding consumer perceptions towards entertainment as a form of advertising (2012)
  • Honours - Ramirez D: Attachment and Commitment to Exercise Amongst Gym Members using Social Media (2011)
  • Honours - Unkovich A: Participation in Online Brand Communities on Facebook (2011)
  • Summer Student - Malmus K: Understanding the Impact of Social Prescribing on Wellness (2019)

Editorial Work

Displaying all items.
  • Accounting and Marketing Journal Editorial Board Member ( 2012 - 2023)
  • Consumption Markets and Culture Editorial Board Member ( 2011 - 2023)
  • IJEM Editorial Board Member ( 2007 - 2023)
  • Journal of Business and Financial Affairs Editorial Board Member ( 2011 - 2023)
  • Journal of Consumer Behaviour Editorial Advisory Board Member ( 2010 - 2023)
  • Journal of Consumer Behaviour Associate Editor ( 2016 - 2023)
  • Journal of Research for Consumers Editor ( 2011 - 2023)

Review and Refereeing

Displaying all items.
  • Consumption Markets and Culture ( 2007 - 2023)
  • Health Psychology ( 2009 )
  • Journal of Advertising ( 2007 - 2023)
  • Journal of Advertising ( 2007 - 2023)
  • Journal of Business Research ( 2007 - 2023)
  • Journal of Business Research ( 2007 - 2023)
  • Journal of Consumer Behaviour ( 2007 - 2023)
  • Journal of Management Studies ( 2009 )
  • Journal of Marketing Management ( 2007 - 2023)
  • Journal of Strategic Marketing ( 2006 - 2023)
  • Marketing Theory ( 2006 - 2023)
  • Political Psychology ( 2012 - 2023)

Key Methodologies

  • Experimental Research
  • Ethnography
  • Video-ethnography
  • Netnography/Internet Ethnography
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