Researcher Summary
Passionate about sustainable, ethical and healthy consumption and production with a focus on behaviour, organisational and institutional change. Joya's research centres on four key themes: Sustainable Marketing and Marketing for Good (circular economy, waste reduction, sociopolitical activism), Sustainable and Healthy Eating (such as meat reduction, future foods/alternative proteins), Social Change (behaviour change, social and institutional change) and Education for Sustainable Development. She has published over 40 journal articles in journals such as Journal of Business Ethics, Journal of Public Policy and Marketing, European Journal of Marketing, Journal of Macromarketing, Journal of Cleaner Production and Appetite. Joya has also received numerous national and international grants including a OECD Fellowship (food waste) located at Wageningen University in the Netherlands and involvement in a $1.2m Health Research Council (HRC) Project (alcohol warning labels) and a $11.7m MBIE Endeavour Programme (Circular economy for plastics) as an associated researcher.