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Dr Joya Kemper

Contact

Department: Management, Marketing and Entrepreneurship

Email: joya.kemper@canterbury.ac.nz

Direct Dial: +64 3 3691898

Office: Meremere 348

Language: English

Joya is passionate about social and environmental issues in production and consumption systems.
About
Research / Creative works
Networks
Methods & Equipment

Fields of Research

  • Circular economy
  • Sustainable marketing
  • Sustainable consumption
  • Plastics usage and reduction
  • Food waste
  • Meat reduction
  • Sustainable food
  • Social marketing
  • Brand activism
  • Climate change concern

Researcher Summary

Passionate about sustainable, ethical and healthy consumption and production with a focus on behaviour, organisational and institutional change. Joya's research centres on four key themes: Sustainable Marketing and Marketing for Good (circular economy, waste reduction, sociopolitical activism), Sustainable and Healthy Eating (such as meat reduction, future foods/alternative proteins), Social Change (behaviour change, social and institutional change) and Education for Sustainable Development. She has published over 40 journal articles in journals such as Journal of Business Ethics, Journal of Public Policy and Marketing, European Journal of Marketing, Journal of Macromarketing, Journal of Cleaner Production and Appetite. Joya has also received numerous national and international grants including a OECD Fellowship (food waste) located at Wageningen University in the Netherlands and involvement in a $1.2m Health Research Council (HRC) Project (alcohol warning labels) and a $11.7m MBIE Endeavour Programme (Circular economy for plastics) as an associated researcher.

Subject Area: Disciplines

  • Health and Health Sciences: Health Behaviour Change
  • Management, Human Resources, Industrial Relations, International Business and Other Business: Ethics and Corporate Social Responsibility
  • Marketing and Tourism: Consumer Behaviour; Strategic Marketing

Prizes and Awards

Displaying all items.
    Fellowship
  • OECD Co-operative Research Programme: Sustainable Agricultural and Food Systems Fellowship ( 2022 - 2023)
  • Distinction
  • ANZMAC Emerging Marketing Educator Award ( 2020 )
  • Early Career Excellence in Teaching Award (UoA Business School) ( 2021 )
  • Early Career Research Excellence Award (UoA Business School) ( 2021 )
  • Outstanding Reviewer for the Journal for Social Marketing ( 2022 )
  • The Massey Business Research Translation Early Career Researcher Award ( 2018 )

Research/Scholarly/Creative Works

  • Kemper JA., Benson-Rea M., Young J. and Seifert M. (2023) Cutting down or eating up: Examining meat consumption, reduction, and sustainable food beliefs, attitudes, and behaviors. Food Quality and Preference 104 http://dx.doi.org/10.1016/j.foodqual.2022.104718. (Journal Articles)
  • Jagadale SR. and Kemper J. (2022) ‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access. Journal of Macromarketing 42(3): 433-453. http://dx.doi.org/10.1177/02761467221107556. (Journal Articles)
  • Kapitan S., Kemper JA., Vredenburg J. and Spry A. (2022) Strategic B2B brand activism: Building conscientious purpose for social impact. Industrial Marketing Management 107: 14-28. http://dx.doi.org/10.1016/j.indmarman.2022.09.015. (Journal Articles)
  • Kemper J., Moscato E. and Kennedy A-M. (2022) Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World. Journal of Marketing Education 44(3): 311-311. http://dx.doi.org/10.1177/02734753221101758. (Journal Articles)
  • Kemper JA., Bai X., Zhao F., Chiew TM., Septianto F. and Seo Y. (2022) Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement. Journal of Business Research 142: 875-885. http://dx.doi.org/10.1016/j.jbusres.2022.01.005. (Journal Articles)
  • Kennedy AM., Veer E. and Kemper JA. (2022) Social marketing AS pedagogy. Journal of Social Marketing 12(3): 337-353. http://dx.doi.org/10.1108/JSOCM-08-2021-0192. (Journal Articles)
  • Kerslake E., Kemper JA. and Conroy D. (2022) What's your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans. Appetite 170 http://dx.doi.org/10.1016/j.appet.2021.105864. (Journal Articles)
  • Lang B., Kemper J., Dolan R. and Northey G. (2022) Why do consumers become providers? Self-determination in the sharing economy. Journal of Service Theory and Practice 32(2): 132-155. http://dx.doi.org/10.1108/JSTP-09-2020-0220. (Journal Articles)
  • Malloy JA., Partridge SR., Kemper JA., Braakhuis A. and Roy R. (2022) Co-design of Digital Health Interventions for Young Adults: Protocol for a Scoping Review. JMIR Research Protocols 11(10) http://dx.doi.org/10.2196/38635. (Journal Articles)
  • Manoharan R., Kemper J. and Young J. (2022) Exploring the medical cannabis prescribing behaviours of New Zealand physicians. Drug and Alcohol Review 41(6): 1355-1366. http://dx.doi.org/10.1111/dar.13476. (Journal Articles)
  • Septianto F., Kemper JA., Quang HP., Li S. and Kwon J. (2022) The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research 64(6): 756-772. http://dx.doi.org/10.1177/14707853221107309. (Journal Articles)
  • Septianto F., Thai NT. and Kemper JA. (2022) Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings. Australasian Marketing Journal 30(3): 246-257. http://dx.doi.org/10.1177/1839334921999476. (Journal Articles)
  • Doust NAS., van Esch P., Kemper J., Franklin D. and Casserly S. (2021) Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services 59 http://dx.doi.org/10.1016/j.jretconser.2020.102407. (Journal Articles)
  • Helm S., Kemper JA. and White SK. (2021) No future, no kids–no kids, no future?: An exploration of motivations to remain childfree in times of climate change. Population and Environment 43(1): 108-129. http://dx.doi.org/10.1007/s11111-021-00379-5. (Journal Articles)
  • Kemper J. and Kennedy AM. (2021) Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma. Social Marketing Quarterly 27(2): 82-98. http://dx.doi.org/10.1177/15245004211005828. (Journal Articles)
  • Kemper JA. and White SK. (2021) Young adults' experiences with flexitarianism: The 4Cs. Appetite 160 http://dx.doi.org/10.1016/j.appet.2020.105073. (Journal Articles)
  • Lang B., Dolan R., Kemper J. and Northey G. (2021) Prosumers in times of crisis: definition, archetypes and implications. Journal of Service Management 32(2): 176-189. http://dx.doi.org/10.1108/JOSM-05-2020-0155. (Journal Articles)
  • Septianto F. and Kemper JA. (2021) The effects of age cues on preferences for organic food: The moderating role of message claim: Subjective Age and Organic Food. Journal of Retailing and Consumer Services 62 http://dx.doi.org/10.1016/j.jretconser.2021.102641. (Journal Articles)
  • Septianto F., Kemper J. and Northey G. (2021) Slogans With Negations’ Effect on Sustainable Luxury Brand. Australasian Marketing Journal http://dx.doi.org/10.1177/18393349211046633. (Journal Articles)
  • Septianto F., Kemper JA., Tjiptono F. and Paramita W. (2021) The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency. Journal of Business Ethics 174(2): 423-439. http://dx.doi.org/10.1007/s10551-020-04613-2. (Journal Articles)
  • Spry A., Figueiredo B., Gurrieri L., Kemper JA. and Vredenburg J. (2021) Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm. Journal of Macromarketing 41(4): 531-546. http://dx.doi.org/10.1177/02761467211043074. (Journal Articles)
  • Kemper JA. (2020) Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite 150 http://dx.doi.org/10.1016/j.appet.2020.104644. (Journal Articles)
  • Kemper JA. and Ballantine PW. (2020) Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing 10(1): 38-53. http://dx.doi.org/10.1108/JSOCM-02-2019-0024. (Journal Articles)
  • Kemper JA., Ballantine PW. and Hall CM. (2020) Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production 271 http://dx.doi.org/10.1016/j.jclepro.2020.122568. (Journal Articles)
  • Kemper JA., Ballantine PW. and Hall CM. (2020) The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production 248 http://dx.doi.org/10.1016/j.jclepro.2019.119229. (Journal Articles)
  • Kennedy AM., McGouran C. and Kemper JA. (2020) Alternative paradigms for sustainability: A relational worldview. European Journal of Marketing 54(4): 825-822. http://dx.doi.org/10.1108/EJM-01-2018-0043. (Journal Articles)
  • Lang B., Botha E., Robertson J., Kemper JA., Dolan R. and Kietzmann J. (2020) How to grow the sharing economy? Create Prosumers! Australasian Marketing Journal 28(3): 58-66. http://dx.doi.org/10.1016/j.ausmj.2020.06.012. (Journal Articles)
  • Septianto F., Kemper JA. and Chiew TM. (2020) The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research 110: 445-455. http://dx.doi.org/10.1016/j.jbusres.2020.02.021. (Journal Articles)
  • Septianto F., Kemper JA. and Choi J. (2020) The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services 54 http://dx.doi.org/10.1016/j.jretconser.2020.102066. (Journal Articles)
  • Septianto F., Kemper JA. and Northey G. (2020) Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production 258 http://dx.doi.org/10.1016/j.jclepro.2020.120591. (Journal Articles)
  • Vredenburg J., Kapitan S., Spry A. and Kemper JA. (2020) Brands Taking a Stand: Authentic Brand Activism or Woke Washing? Journal of Public Policy and Marketing 39(4): 444-460. http://dx.doi.org/10.1177/0743915620947359. (Journal Articles)
  • Dolan R., Seo Y. and Kemper J. (2019) Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management 73: 35-45. http://dx.doi.org/10.1016/j.tourman.2019.01.017. (Journal Articles)
  • Kemper JA. and Ballantine PW. (2019) What do we mean by sustainability marketing? Journal of Marketing Management 35(3-4): 277-309. http://dx.doi.org/10.1080/0267257X.2019.1573845. (Journal Articles)
  • Kemper JA. and Ballantine PW. (2019) The power of 'talk' frames and narratives in macro- social marketing. Macro-Social Marketing Insights: Systems Thinking for Wicked Problems: 72-92. (Chapters)
  • Kemper JA., Ballantine PW. and Hall CM. (2019) Combining the ‘why’ and ‘how’ of teaching sustainability: the case of the business school academics. Environmental Education Research 25(12): 1751-1774. http://dx.doi.org/10.1080/13504622.2019.1667959. (Journal Articles)
  • Kemper JA., Hall CM. and Ballantine PW. (2019) Marketing and sustainability: Business as usual or changing worldviews? Sustainability (Switzerland) 11(3) http://dx.doi.org/10.3390/su11030780. (Journal Articles)
  • Septianto F., Kemper J. and Paramita W. (2019) The role of imagery in promoting organic food. Journal of Business Research 101: 104-115. http://dx.doi.org/10.1016/j.jbusres.2019.04.016. (Journal Articles)
  • Kennedy A., Kemper J. and Parsons AG. (2018) Upstream social marketing strategy. Journal of Social Marketing http://dx.doi.org/10.1108/JSOCM-03-2017-0016. (Journal Articles)
  • Kemper JA. and Ballantine PW. (2017) Socio-Technical Transitions and Institutional Change. Journal of Macromarketing 37(4): 381-392. http://dx.doi.org/10.1177/0276146717715746. (Journal Articles)
  • Kemper JA., Ballantine PW. and Hall CM. (2017) Global warming and sustainability: Understanding the beliefs of marketing faculty. Journal of Public Affairs : e1664-e1664. http://dx.doi.org/10.1002/pa.1664. (Journal Articles)
  • Hoek J., Gendall P., Eckert C., Kemper J. and Louviere J. (2016) Effects of brand variants on smokers’ choice behaviours and risk perceptions. Tobacco Control 25(2): 160-165. http://dx.doi.org/10.1136/tobaccocontrol-2014-052094. (Journal Articles)
  • Kemper J. (2013) Do variant descriptors featured on plain packs affect young adult smokers’ choice behaviours and perceptions? University of Otago. (Theses / Dissertations)

Editorial Work

Displaying all items.
  • Journal of Marketing Education Editor, Special Issue ( 2021 - 2023)
  • Sustainability Editor, Special Issue ( 2022 - 2023)

Key Methodologies

  • NVivo
  • Qualitative research
  • Interviews, Focus groups
  • Discourse analysis
  • Survey design
  • SPSS
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