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Management, Marketing, and Entrepreneurship
+64 3 3693813
English, Chinese (Cantonese), Chinese (Mandarin)
Dr Ning (Chris) Chen's primary areas of interest include identity and attachment theory in different context including place, branding, and sports, and the motivations and impact of word-of-mouth behaviours especially in social media. His research keywords include: place attachment, brand attachment, fandom, word-of-mouth(mouse), and personal connection.