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Management, Marketing and Entrepreneurship
+64 3 3690246
My main research focus is on unconventional entrepreneurs and their business start-up and development. The unconventional entrepreneur groups are also known as “underdog entrepreneurs”, “missing entrepreneurs” or “non-traditional entrepreneurs”. Such groups include refugees, immigrants, low-income people, women and other marginalized groups and I study their economic activity. In addition, I study social/sustainable entrepreneurship and social innovations in communities and how these contribute to reducing inequalities. I also study the intersection between microfinance and sustainability. All these research work is focused on achieving the impact goal of reducing inequalities and promoting social and economic inclusion.