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Dr Qingqing Bi

Contact

Department: Management, Marketing and Entrepreneurship

Email: claire.bi@canterbury.ac.nz

Phone Number: +64 3 369 3999 ext. null

Office: Merermere - Room 336

Languages: English, Chinese (Cantonese), Chinese (Mandarin)

Cultivating future entrepreneurs and innovators
About
Research / Creative works
Supervision
Networks
Projects
Methods & Equipment

Fields of Research

  • Entrepreneurship
  • ICT and Business Model Innovation
  • Small Enterprises Management

Researcher Summary

Dr. Claire Q. Bi’s current research interest focuses on the interactions between digital technologies and organizational behaviors in the contexts of start-ups and small and medium sized enterprises (SMEs). The projects she is currently working on broadly address the following research questions:

     1) How do digital technologies influence the formation of new organizations (e.g., digital entrepreneurship)?
     2) How do traditional organizations (e.g., SMEs and family businesses) pursue innovation based on digital technologies?
     3) How do different stakeholders (e.g., entrepreneurs, consumers, and partners) respond to organizations’ digital strategies (e.g., influencer marketing, AI marketing)?

     Dr. Bi specialize in both quantitative and qualitative research methodologies, and use a wide range of software and statistical tools to manage and analyze data, such as R, Mplus, R and Python and NVivo.

Subject Area: Disciplines

  • Management, Human Resources, Industrial Relations, International Business and Other Business: Business Development; Entrepreneurship; Small Business Management

Prizes and Awards

  • Postdoc Research Fellow ( 2015 - 2018)

Research/Scholarly/Creative Works

(Displaying research/scholarly/creative work from 2018 to 2022)
Journal Articles
  • Bi Q. and Collins J. (2021) Proactivity, mindsets and the development of students’ entrepreneurial self-efficacy: Behavioral skills as the catalyst. Journal of the Royal Society of New Zealand http://dx.doi.org/10.1080/03036758.2021.1999993.
  • Bi Q., Boh WF. and Christopolous G. (2021) Trust, fast and slow: A comparison study of the trust behaviors of entrepreneurs and non-entrepreneurs non-entrepreneurs: Findings from the Trust Game. Journal of Business Venturing 36(6) 106160 http://dx.doi.org/10.1016/j.jbusvent.2021.106160.
  • Bi Q., Collins J. and Ranabahu N. (2021) Entrepreneurial Dispositions, Time Horizons, and Context: Subtleties That Shape Entrepreneurial Intentions. Small Enterprises Research http://dx.doi.org/10.1080/13215906.2021.1929433.
  • Bi Q. (2019) Cultivating loyal customers through online customer communities: A psychological contract perspective. Journal of Business Research 103: 34-44. http://dx.doi.org/10.1016/j.jbusres.2019.06.005.
  • Fu S., Wang Y., Yang Y., Bi Q., Guo F. and Qu H. (2018) VisForum: A Visual Analysis System forExploring User Groups in Online Forums. ACM Transactions on Interactive Intelligent Systems 8(1) 3: 21. http://dx.doi.org/10.1145/3162075.
Conference Contributions - Published
  • Bi Q. and Liu L. (2022) From fame to fortune: Influencer entrepreneurship in a digital age. In Pacific Asia Conference on Information Systems Proceedings 2022https://aisel.aisnet.org/pacis2022/208/.
  • Zhang Y., Liu L. and Bi Q. (2022) Influencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement? In Pacific Asia Conference on Information Systems Proceedings 2022https://aisel.aisnet.org/pacis2022/188.
  • Yingzhu F., Wai Fong B. and Bi Q. (2020) Performance Implications of Pursuing Innovations Based on Digital Technologies: Evidence from SMEs. In Academy of Management Annual Meeting Proceedings 2020 http://dx.doi.org/10.5465/AMBPP.2020.19456abstract.
Conference Contributions - Other
  • Bi Q., Moe S. and Morrish S. (2022) A life story analysis of social entrepreneurs: Identification of the foundations and cognitive process that “spark” social entrepreneurship endeavors. Auckland: Aotearoa Business Schools Early Career Conference, 4-5 Jul 2022.
  • Bi Q., Ranabahu N. and Collins J. (2019) Entrepreneurial Dispositions, Time Horizons, and Context: Subtleties That Shape Entrepreneurial Intentions. Cairns, Australia: Australian & New Zealand Academy of Management (ANZAM) Conference, 3-6 Dec 2019.
  • Bi Q., Ranabahu N. and Collins JD. (2019) Entrepreneurial intention in general and in near future: the influence of perceived environmental factors and personal factors. Australian Centre for Entrepreneurship Research Exchange, 6-8 Feb 2019.
  • Collins J., Ranabahu N. and Bi Q. (2019) Emerging market SME investment in innovation: Personal characteristics and contextual factors shape resource commitments. Lisbon, Portugal: European Academy of Management, 25-28 Jun 2019.
  • Bi Q., Boh W. and Uy M. (2018) Towards an integrative model of entrepreneurial risk: An information processing perspective. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange (ACERE), 6 Feb-9 Nov 2018.
  • Boh W., Bi Q. and Jen W. (2018) Entrepreneurial creativity and innovation performance in SMEs and Startups: The mediating role of entrepreneurial alertness. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange (ACERE), 6 Feb-9 Nov 2018.
Oral Presentations
  • Bi Q. (2022) Digitalization and SMEs' firm performance: A meta-analytic analysis (Coding and Reflection). UCMeta Hui, 28 Mar 2022.
  • Bi Q. (2021) Digitalization and SMEs' firm performance: A meta-analytic analysis (Literature search and Reflection). UC Business School, University of Canterbury, Christchurch, New Zealand: UCMeta Hui, 14 Oct 2021.
  • Bi Q. (2021) Digitalization and SMEs' firm performance: A meta-analytic analysis (Project idea). UC Business School, University of Canterbury, Christchurch, New Zealand: UC Meta Hui, 31 May 2021.
  • Bi Q. (2021) The pursuit of innovation based on digital technologies and the implications on firm performance: Evidence from SMEs. Online: Singapore Management University Virtual Seminar, 14 Oct 2021.
  • Yingzhu F., Boh WF. and Bi Q. (2021) “Does Digital Technology Bring Value to SMEs?” Performance Implications of Pursuing Digital Innovations. Virtual: MISQ Virtual Author Workshop 2021, 19 Jun 2021.
Discussion/Working Papers
  • Bi Q. (2022) Digitalization in New Zealand small and medium sized enterprises: A longitudinal case study of an early childhood center. .
  • Bi Q. and Brown C. (2022) Cultivating entrepreneurs and innovators through connected learning: an exploration of connected learning theory in tertiary teaching. .
  • Bi Q. and Shan B. (2022) Digital entrepreneurship: A Bibliometric analysis. .
  • Bi Q. and Shan B. (2022) Platform-based entrepreneurs: An investigation of influencer entrepreneurs on Tiktok. .
  • Bi Q. and Yang J. (2022) Differentiation Strategy and Firms’ Dual Innovation: The Mitigating Role of Talent Inflows. .
  • Bi Q., Boh W. and Christopolous G. (2022) Entrepreneurs’ trust behaviour and discovery skills: Effects on firm partnerships and innovation. .
  • Bi Q., Boh W. and Uy M. (2022) Do innovative entrepreneurs improve the firms’ pursuit of innovation? The importance of entrepreneurial alertness. .
  • Fu Y., Bi Q. and Boh W. (2022) “Does the pursuit of digital innovations bring value to SMEs? How?” A mixed-methods study on SMEs. .
  • Shan B. and Bi Q. (2022) Organizational collectivism boosts firm innovativeness and technology commercialization through knowledge sharing: A China study. .
  • Yang J. and Bi Q. (2022) R&D partner’s network position and focal firm’s innovation performance: A knowledge spill-in perspective. .
Other
  • Peng D. (2022) Interview on digital entrepreneurship and platform economy by media in China "互联网,如何放大劳动价值". Jiefang Daily 解放日报 https://web.shobserver.com/journal/article/share?id=335937.
  • Choo YT. (2021) Entrepreneurs quicker to build trust, adapt to bad situations than non-entrepreneurs: NTU study. The Straits Times https://www.straitstimes.com/business/entrepreneurs-quicker-to-build-trust-adapt-to-bad-situations-than-non-entrepreneurs-ntu-study#:~:text=Podcasts-,Entrepreneurs%20quicker%20to%20build%20trust%2C%20adapt%20to%20bad,than%20non%2Dentrepreneurs%3A%20NTU%20.
  • EurekAlert! (2021) Entrepreneurs build, withdraw and repair trust more quickly than others, finds NTU study. EurekAlert! https://www.eurekalert.org/news-releases/938628.
  • HRWorld. (2021) Study finds entrepreneurs build, withdraw, repair trust sooner than others. HRWorld https://hrsea.economictimes.indiatimes.com/news/employee-experience/study-finds-entrepreneurs-build-withdraw-repair-trust-sooner-than-others/88506224.
  • INDIA THIS WEEK. (2021) Study finds entrepreneurs build, withdraw, repair trust sooner than others. INDIA THIS WEEK: The Only Indian Newspaper In Washington DC Metro https://indiathisweek.online/study-finds-entrepreneurs-build-withdraw-repair-trust-sooner-than-others/.
  • Liu Y. (2021) News report by Lian He Zao Bao (Singapore media) "南大研究:善于建立和修复信任 具备创业者素质是快速决策公司理想员工". Lian He Zao Bao 联合早报 https://www.zaobao.com.sg/news/singapore/story20211222-1225359.
  • SCIENMAG. (2021) Entrepreneurs build, withdraw and repair trust more quickly than others, finds NTU study. SCIENMAG https://scienmag.com/entrepreneurs-build-withdraw-and-repair-trust-more-quickly-than-others-finds-ntu-study/.

Student Supervision

Displaying all items.
    Current
  • PhD - Richard C: A clear picture of innovation. How secondary school students, staff and industry perceive innovation and innovation competence (2025)
  • PhD - SANGOSANYA TA: Assessing the factors influencing transformation to digital entrepreneurship and sustainability of SMEs in developing economies: a panacea for sustainable economic growth
  • Completed
  • Masters - Beilan M: Viking Business Strategy: Increasing Market Share and Building a More Sustainable Business Model (2021)
  • Masters - Fan L: NZ Space Industry Market Research (2019)
  • Summer Student - Lyon E: Why some people enter entrepreneurship while others not? An investigation of cognitive styles, mindsets and discovery behaviours on individuals entrepreneurial intentions (2019)

Editorial Work

Displaying all items.
  • Asia Pacific Journal of Management Editorial Advisory Board Member ( 2022 - 2024)

Review and Refereeing

Displaying all items.
  • Australian Centre for Entrepreneurship Research Exchange ( 2019 )
  • Hawaii International Conference on System Sciences ( 2021 )
  • International Conference on Information Systems ( 2021 )
  • Pacific Asia Conference on Information Systems ( 2021 )
  • Entrepreneurship: Theory and Practice ( 2020 - 2022)
  • Journal of Business Research ( 2021 )

Research Projects

  • From fame to fortune: Influencer entrepreneurship in a digital age
  • Platform-based entrepreneurs: How do they start ventures in online platforms?
  • “When does Digital Technology Benefit Us?” Performance Implications of Pursuing Innovations Based on Digital Technologies
  • Do innovative entrepreneurs improve the firms’ pursuit of innovation? The importance of entrepreneurial alertness
  • Influencer and AI Marketing in Social Media Marketing Platform
  • An investigation of entrepreneurial trust and discovery skills, and their impact on firm’s explorative partnership and innovation performance: a game theoretical approach
  • An exploratory investigation of New Zealand’s social enterprises: a storytelling approach
  • Digital maturity and business resilience of SMEs: A meta-analytic study
  • Digitalization in New Zealand small and medium sized enterprises: A longitudinal case study of an early childhood center
  • Cultivating entrepreneurs and innovators through connected learning: An exploration of connectivism learning theory in higher education
  • Why some people enter entrepreneurship while others not? An investigation of cognitive styles, mindsets and discovery behaviours on individuals entrepreneurial intentions

Future Research

  • Digital entrepreneurship
  • Pursuit of innovation based on digitalization
  • Digital policies

Key Methodologies

  • Quantitative research methodology
  • Survey, experiment and interview
  • SPSS, R, Mplus
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