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Management, Marketing, and Entrepreneurship
+64 3 3690489
Elsamari’s research focuses on online consumer behaviour, the digital transformation of business and digital disruption and its associated technologies. In particular, her research focuses on the effect of technology on consumers and teams within the organization, and its associated change processes. Elsamari has published in leading international journals such as Industrial Marketing Management, Business Horizons, the Journal of Retailing and Consumer Services, and Public Relations Review.