Research/Scholarly/Creative Works

Journal Articles

• Robertson J., Botha E., Ferreira C. and Pitt L. (2022) How deep is your love? The brand love-loyalty matrix in consumer-brand relationships. Journal of Business Research 149: 651-662. http://dx.doi.org/10.1016/j.jbusres.2022.05.058.

• Robertson J., Botha E., Walker B., Wordsworth R. and Balzarova M. (2022) Fortune favours the digitally mature: The impact of digital maturity on the organisational resilience of SME retailers during COVID-19. International Journal of Retail and Distribution Management 50(8/9): 1182-1204. http://dx.doi.org/10.1108/IJRDM-10-2021-0514.

• Oosthuizen K., Botha E., Robertson J. and Montecchi M. (2021) Artificial intelligence in retail: The AI-enabled value chain. Australasian Marketing Journal 29(3): 264-273. http://dx.doi.org/10.1016/j.ausmj.2020.07.007.

• Botha E., Creaven G. and Mandy J. (2020) Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods. South African Journal of Business Management 51(1) http://dx.doi.org/10.4102/sajbm.v51i1.1535.

• Jibril AB., Kwarteng MA., Pilik M., Botha E. and Osakwe CN. (2020) Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana. Sustainability (Switzerland) 12(3) http://dx.doi.org/10.3390/su12030854.

• Lang B., Botha E., Robertson J., Kemper JA., Dolan R. and Kietzmann J. (2020) How to grow the sharing economy? Create Prosumers! Australasian Marketing Journal 28(3): 58-66. http://dx.doi.org/10.1016/j.ausmj.2020.06.012.

• Pitt CS., Plangger KA., Botha E., Kietzmann J. and Pitt L. (2019) How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management 81: 130-137. http://dx.doi.org/10.1016/j.indmarman.2017.09.012.

• Pitt C., Kietzmann J., Botha E. and Wallström Å. (2018) Emotions and sentiment: An exploration of artist websites. Journal of Public Affairs 18(2) http://dx.doi.org/10.1002/pa.1653.

• Pitt CS., Botha E., Ferreira JJ. and Kietzmann J. (2018) Employee brand engagement on social media: Managing optimism and commonality. Business Horizons 61(4): 635-642. http://dx.doi.org/10.1016/j.bushor.2018.04.001.

• Robertson J., Ferreira C. and Botha E. (2018) The influence of product knowledge on the relative importance of extrinsic product attributes of wine. Journal of Wine Research 29(3): 159-176. http://dx.doi.org/10.1080/09571264.2018.1505605.

• Montandon AC., Ogonowski A. and Botha E. (2017) Product Involvement and the Relative Importance of Health Endorsements. Journal of Food Products Marketing 23(6): 649-667. http://dx.doi.org/10.1080/10454446.2015.1048031.

• Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 29(4): 373-383. http://dx.doi.org/10.1108/IJWBR-03-2017-0011.

• Wilson M., Robson K. and Botha E. (2017) Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns. Business Horizons 60(2): 247-253. http://dx.doi.org/10.1016/j.bushor.2016.11.009.

• Gaertner B., Lambson L., Mbuyu M. and Botha E. (2015) The importance of conscientiousness in the telemarketing industry. South African Journal of Business Management 46(1): 35-45. http://dx.doi.org/10.4102/sajbm.v46i1.81.

• Grant P., Botha E. and Kietzmann J. (2015) Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising. Journal of Interactive Advertising 15(1): 28-42. http://dx.doi.org/10.1080/15252019.2015.1013229.

• Botha E. (2014) A means to an end: Using political satire to go viral. Public Relations Review 40(2): 363-374. http://dx.doi.org/10.1016/j.pubrev.2013.11.023.

• Ogonowski A., Montandon A., Botha E. and Reyneke M. (2014) Should new online stores invest in social presence elements? The effect of social presence on initial trust formation. Journal of Retailing and Consumer Services 21(4): 482-491. http://dx.doi.org/10.1016/j.jretconser.2014.03.004.

• Rensburg R. and Botha E. (2014) Is Integrated Reporting the silver bullet of financial communication? A stakeholder perspective from South Africa. Public Relations Review 40(2): 144-152. http://dx.doi.org/10.1016/j.pubrev.2013.11.016.

• Botha E. and Reyneke M. (2013) To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs 13(2): 160-171. http://dx.doi.org/10.1002/pa.1471.

• Simphiwe M., Anne M., Trilby R. and Elsamari B. (2012) Customer relationship satisfaction and revenge behaviors: Examining the effects of power. African Journal of Business Management 6(39): 10445-10457. http://dx.doi.org/10.5897/ajbm12.953.

• Botha E. and Van der Waldt DLR. (2011) Relationship outcomes as measurement criteria to assist communication strategists to manage organisational relationships. Revista Innovar 21(40): 5-16.

• Botha E., Farshid M. and Pitt L. (2011) How sociable? An exploratory study of university brand visibility in social media. South African Journal of Business Management 42(2): 43-51. http://dx.doi.org/10.4102/sajbm.v42i2.494.

• Botha E., Lilford N. and Pitt L. (2011) South African management literature over the past fifteen years: Content analysis of the three top South African management journals. South African Journal of Business Management 42(4): 89-98. http://dx.doi.org/10.1080/09571264.2016.1173534.

• Botha E. (2010) Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio 36(1): 94-111. http://dx.doi.org/10.1080/02500160903525056.

• Botha E. and Van der waldt DLR. (2010) Relationship antecedents that impact on outcomes of strategic stakeholder alliances. African Journal of Business Management 4(8): 1629-1638.

Chapters

• Botha E. and Cape S. (2021) Headhunters: SMEs and the digital disruption of the recruitment industry. The Case Centre.

• Botha E. (2019) An industry under pressure: The influence of economic, technological and environmental pressures on the social sustainability of the south african wine industry. Social Sustainability in the Global Wine Industry: Concepts and Cases: 15-25. http://dx.doi.org/10.1007/978-3-030-30413-3_2.

• Botha E. (2016) Chapter 18: Creating Competitive Advantage. In Kotler P; Armstrong G (Ed.), Principles of Marketing Global and Southern African Perspectives.

• Botha E. (2016) Chapter 4: Managing Marketing Intelligence. In Kotler P; Armstrong G (Ed.), Principles of Marketing Global and Southern African Perspectives.

• Botha E. and Mills AJ. (2012) Managing new Media: Tools for Brand Management in Social Media. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail: 83-99. http://dx.doi.org/10.4324/9780203123911-13.

• Botha E. (2010) Chapter 18: Creating Competitive Advantage. In Kotler P; Armstrong G (Ed.), Principles of Marketing Global and Southern African Perspectives.

• Botha E. (2008) A relational perspective on public relations in Africa. In Rensburg R; Cant M (Ed.), Public Relations African PerspectivesHeinemann Educational Books.

• Rensburg R., Botha E. and De Beer E. (2008) Linking stakeholder relationships and corporate reputation: a public relations framework for corporate sustainability. In Zerfass A; Van Ruler B; Sriramesh K (Ed.), Public Relations Research European and International Perspectives and Innovations: 385-396.VS Verlag für Sozialwissenschaften.

Conference Contributions - Published

• Botha E., Robertson J., Wordsworth R., Walker B., Pitt L. and Ferreira C. (2022) Dynamic digital capabilities: How SMEs should evolve their strategic orientations as they grow. In.

• Boon E. and Botha E. (2020) Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis. In : 227-238. http://dx.doi.org/10.1007/978-3-030-42545-6_63.

• Chohan R., Coetzee Z. and Botha E. (2020) Global versus Local Brands in an Emerging Market. In.

• Kwarteng MA., Jibril AB., Botha E. and Osakwe CN. (2020) The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 12066 LNCS: 216-227. http://dx.doi.org/10.1007/978-3-030-44999-5_18.

• Botha E. and Tolsma J. (2019) Exploring signalling theory in equity crowdfunding campaign videos: What to say and do. In International Business Conference (IBC 2019), Africa Pride Arabella Hotel & Spa, Hermanus, Western Cape, South Africa.

• Botha E., Chohan R., Plangger K., Boon E. and Osakwe C. (2019) Beyond likes: Key drivers of viral videos.. In Richard JE; Kadirov D (Eds). ANZMAC 2019: Winds of Change. Wellington, New Zealand, 2 – 4 December 2019.Wellington, NZ: Victoria University of Wellington.

• Holtshausen C. and Botha E. (2019) Editor or entrepreneur? How the words in whitepapers influence initial coin offering success. In.

• Robertson J., Ferreira C. and Botha E. (2019) The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine: An Abstract. In : 835-836. http://dx.doi.org/10.1007/978-3-030-02568-7_223.

• Botha E., Chohan R., Karam M., Ogbonna E., Payne K. and Matthews O. (2018) The viral marketing process: Identifying the key drivers of viral success in Emerging Markets. In.

• Pitt C., Dabirian A., Botha E., Kietzmann J. and Diba H. (2018) The Prosthetic Generation Is all Around Us: Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract. In : 561. http://dx.doi.org/10.1007/978-3-319-66023-3_184.

• Plangger K. and Botha E. (2018) Measuring Attitudes toward Customer Surveillance: An Abstract. In : 499-500. http://dx.doi.org/10.1007/978-3-319-99181-8_162.

• Treen E., Grant P., Van Heerden G., Vella J., Botha E. and Chan A. (2018) Mapping Country Wine Brand Personalities, Examples from Five Nations: An Abstract. In : 339-340. http://dx.doi.org/10.1007/978-3-319-66023-3_119.

• Blair A., Ferreira C., Botha E. and Plangger K. (2016) A true measure of equivalence? Brand equity from the financial perspective. In.

• Botha E. and Reyneke M. (2016) The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types. In : 180-183. http://dx.doi.org/10.1007/978-3-319-24184-5_49.

• Botha E., Karam M., Ogbonna E., Payne K. and Stiehler B. (2016) How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content. In : 243-257. http://dx.doi.org/10.1007/978-3-319-29877-1_50.

• Rensburg R. and Botha E. (2016) Dira neccesitas: A grassroots approach to understand stakeholder perceptions of financial reporting. In.

• Botha E. and Reyneke M. (2015) One Size Does Not Fit All: A Closer Look at Brands in the High Net Worth Market of the South African Emerging Economy. In : 665-670. http://dx.doi.org/10.1007/978-3-319-10951-0_244.

• Botha E., Du Toit P. and Radomsky B. (2015) Building trust in emerging markets: Soccer Laduma in South Africa. In.

• Botha E., Karam M., Ogbonna E., Payne K. and Stiehler B. (2015) How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content. In.

• Bridglall S., Samuels J., Smit L. and Botha E. (2015) Exploring the social motivations of sharing viral marketing content: The influence of gift giving and altruism. In.

• Ferreira C. and Botha E. (2015) An extension of the expectation-confirmation theory: An experimental design measuring the effects oif social media performance on the consumer brand relationship. In.

• Grant P., Botha E. and Kietzmann J. (2015) Branded Flash Mobs as Viral Ads: Toward understanding consumers’ responses. In.

• Rensburg R. and Botha E. (2015) Who gets covered in the news – David or Goliath? In.

• Ringas A. and Botha E. (2015) Self-concept, congruity and attitude: Is an androgynous extension the right move? In.

• Ringas A. and Botha E. (2015) The rise of the androgynous brand: Evaluating the gender identity/gendered brand relationship among young adults in South Africa. In.

• Stiehler B., Bresler N., Frazer M. and Botha E. (2015) South African consumer perspectives on the 2013 meat scandal: A qualitative analysis. In Bischoff CA (Eds). 2015 9th International Business Conference.

• Wiese M., Botha E. and van Heerden G. (2015) Social Relations Beyond Team-Based Learning. In : 331-334. http://dx.doi.org/10.1007/978-3-319-10951-0_124.

• Rensburg R. and Botha E. (2014) Does integrated reporting signify the end of financial communication as we know it? A stakeholder perspective from South Africa. In.

• Botha E. and Reyneke M. (2013) The influence of social presence on online purchase intention: An experiment with different product types. In.

• Human G., Naude P. and Botha E. (2013) From satisfaction to attitudinal loyalty in a business-to-business network: A dyadic level analysis of mediation in an emerging market context. In.

• King R., Robey J., Wylie S. and Botha E. (2012) The influence of customer orientation and learning orientation on sales performance: The mediating role of adaptive selling behaviour. In.

• Montandon A., Ogonowski A., Botha E. and Reyneke M. (2012) The effect of social presence on initial trust formation in a high product involvement e-commerce environment. In.

• Botha E. and Human G. (2011) The importance of measuring control mutuality in B2B relationships in developing countries. In.

• Human G., Naude P. and Botha E. (2011) Moderating and mediating effects of relational drivers in B2B supplier networks. In.

• Mills A., Botha E. and Campbell C. (2011) Managing new media – tools for brand management in social media. In.

• Botha E., Sanders A. and Viljoen O. (2009) Corporate Reputation and Service Firms: Which Elements Impact Consumer Choice? The Impact of Corporate Reputation on Learners’ Choice of University. In.

• Botha E. (2008) Exploratory study on the relationship between communication and marketing practitioners in South Africa. In.

• Botha E. (2008) Globalisation and communication: Identifying trends in top research journals during the past decade. In.

• Botha E. (2008) The emergence of relationship management in communication and public relations: a content analysis of top journals during the past decade. In.

• Botha E. and Van der Waldt DLR. (2008) Stakeholder theory and relationship management: linking stakeholder theory with relationship outcomes. In.

• Rensburg R. and Botha E. (2008) A successful relationship between marketing and communication management: a story of a South African university. In.

• Botha E. (2007) Business-NGO partnerships: A one-night stand? Or a strategic alliance to sustain corporate reputation? In.

• Botha E. and Van der Waldt DLR. (2007) Are businesses talking to the right stakeholders? A new relationship measurement instrument. In.

• Coetzee EM. and Cant MC. (2005) Black Economic Empowerment Opportunities in Home-based Business: An Exploratory Study. In Proceedings of the 17th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS).

Reports

• Viljoen D., Botha E. and Nieman M. (2018) The Future of Retail In South Africa. In Literature Search: The Future of Retail in South Africa, Institute for Futures Research. Commissioned by Retail Association South Africa.

• Botha E. (2017) Fintech for financial inclusion: Digital disruptors for microfinance in Africa. In African Futures, Institute for Futures Research. Commissioned by Institute for Futures Research. 1-7.

• Botha E. (2017) The potential of automation: Working with and against computers. In African Futures, Institute for Futures Research. Commissioned by Institute for Futures Research. 1-10.

Future Research

• Digital Transformation and Digitization of business models, business processes, and customer experiences
• Developing digital capabilities within firms
• Online consumer behaviour