UC Research Profile - University of Canterbury

Dr Elsamari Botha

Contact

Department: Management, Marketing, and Entrepreneurship

Email: elsamari.botha@canterbury.ac.nz

Direct Dial: +64 3 3690489

Office:

Languages: English, Afrikaans

About

Research / Creative works

Fields of Research

Digitalization of business models and value propositions
Digital transformation
Digital strategy development
Online consumer behaviour

Researcher Summary

Elsamari’s research focuses on online consumer behaviour, the digital transformation of business and digital disruption and its associated technologies. In particular, her research focuses on the effect of technology on consumers and teams within the organization, and its associated change processes. Elsamari has published in leading international journals such as Industrial Marketing Management, Business Horizons, the Journal of Retailing and Consumer Services, and Public Relations Review.

Subject Area: Disciplines

Management, Human Resources, Industrial Relations, International Business and Other Business: Change Management ; Management
Marketing and Tourism: Consumer Behaviour

Research/Scholarly/Creative Works

Journal Articles

Oosthuizen K., Botha E., Robertson J. and Montecchi M. (2021) Artificial intelligence in retail: The AI-enabled value chain. Australasian Marketing Journal 29(3): 264-273. http://dx.doi.org/10.1016/j.ausmj.2020.07.007.

Botha E., Creaven G. and Mandy J. (2020) Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods. South African Journal of Business Management 51(1) http://dx.doi.org/10.4102/sajbm.v51i1.1535.

Jibril AB., Kwarteng MA., Pilik M., Botha E. and Osakwe CN. (2020) Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana. Sustainability (Switzerland) 12(3) http://dx.doi.org/10.3390/su12030854.

Lang B., Botha E., Robertson J., Kemper JA., Dolan R. and Kietzmann J. (2020) How to grow the sharing economy? Create Prosumers! Australasian Marketing Journal 28(3): 58-66. http://dx.doi.org/10.1016/j.ausmj.2020.06.012.

Pitt CS., Plangger KA., Botha E., Kietzmann J. and Pitt L. (2019) How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management 81: 130-137. http://dx.doi.org/10.1016/j.indmarman.2017.09.012.

Pitt CS., Botha E., Ferreira JJ. and Kietzmann J. (2018) Employee brand engagement on social media: Managing optimism and commonality. Business Horizons 61(4): 635-642. http://dx.doi.org/10.1016/j.bushor.2018.04.001.

Robertson J., Ferreira C. and Botha E. (2018) The influence of product knowledge on the relative importance of extrinsic product attributes of wine. Journal of Wine Research 29(3): 159-176. http://dx.doi.org/10.1080/09571264.2018.1505605.

Montandon AC., Ogonowski A. and Botha E. (2017) Product Involvement and the Relative Importance of Health Endorsements. Journal of Food Products Marketing 23(6): 649-667. http://dx.doi.org/10.1080/10454446.2015.1048031.

Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 29(4): 373-383. http://dx.doi.org/10.1108/IJWBR-03-2017-0011.

Wilson M., Robson K. and Botha E. (2017) Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns. Business Horizons 60(2): 247-253. http://dx.doi.org/10.1016/j.bushor.2016.11.009.

Gaertner B., Lambson L., Mbuyu M. and Botha E. (2015) The importance of conscientiousness in the telemarketing industry. South African Journal of Business Management 46(1): 35-45. http://dx.doi.org/10.4102/sajbm.v46i1.81.

Grant P., Botha E. and Kietzmann J. (2015) Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising. Journal of Interactive Advertising 15(1): 28-42. http://dx.doi.org/10.1080/15252019.2015.1013229.

Botha E. (2014) A means to an end: Using political satire to go viral. Public Relations Review 40(2): 363-374. http://dx.doi.org/10.1016/j.pubrev.2013.11.023.

Ogonowski A., Montandon A., Botha E. and Reyneke M. (2014) Should new online stores invest in social presence elements? The effect of social presence on initial trust formation. Journal of Retailing and Consumer Services 21(4): 482-491. http://dx.doi.org/10.1016/j.jretconser.2014.03.004.

Rensburg R. and Botha E. (2014) Is Integrated Reporting the silver bullet of financial communication? A stakeholder perspective from South Africa. Public Relations Review 40(2): 144-152. http://dx.doi.org/10.1016/j.pubrev.2013.11.016.

Botha E. and Reyneke M. (2013) To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs 13(2): 160-171. http://dx.doi.org/10.1002/pa.1471.

Simphiwe M., Anne M., Trilby R. and Elsamari B. (2012) Customer relationship satisfaction and revenge behaviors: Examining the effects of power. African Journal of Business Management 6(39): 10445-10457. http://dx.doi.org/10.5897/ajbm12.953.

Botha E. and Van der Waldt DLR. (2011) Relationship outcomes as measurement criteria to assist communication strategists to manage organisational relationships. Revista Innovar 21(40): 5-16.

Botha E., Farshid M. and Pitt L. (2011) How Sociable? An Exploratory Study of University Brand Visibility in Social Media. South African Journal of Business Management 42(2): 15-23.

Botha E., Farshid M. and Pitt L. (2011) How sociable? An exploratory study of university brand visibility in social media. South African Journal of Business Management 42(2): 43-51. http://dx.doi.org/10.4102/sajbm.v42i2.494.

Botha E., Lilford N. and Pitt L. (2011) South African management literature over the past fifteen years: Content analysis of the three top South African management journals. South African Journal of Business Management 42(4): 89-98. http://dx.doi.org/10.1080/09571264.2016.1173534.

Botha E. (2010) Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio 36(1): 94-111. http://dx.doi.org/10.1080/02500160903525056.

Botha E. and Van der waldt DLR. (2010) Relationship antecedents that impact on outcomes of strategic stakeholder alliances. African Journal of Business Management 4(8): 1629-1638.

(2008) Editorial Review Board. Australasian Marketing Journal 16(2): 1-1. http://dx.doi.org/10.1016/s1441-3582(08)70214-3.

Chapters

Botha E. (2019) An industry under pressure: The influence of economic, technological and environmental pressures on the social sustainability of the south african wine industry. Social Sustainability in the Global Wine Industry: Concepts and Cases: 15-25. http://dx.doi.org/10.1007/978-3-030-30413-3_2.

Botha E. (2012) Managing new media: Tools for brand management in social media. Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail: 83-100. http://dx.doi.org/10.4324/9780203123911.

Conference Contributions - Published

Kwarteng MA., Jibril AB., Botha E. and Osakwe CN. (2020) The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 12066 LNCS: 216-227. http://dx.doi.org/10.1007/978-3-030-44999-5_18.

Pitt C., Kietzmann J., Botha E. and Wallström Å. (2018) Emotions and sentiment: An exploration of artist websites. In Journal of Public Affairs 18(2) http://dx.doi.org/10.1002/pa.1653.

Coetzee EM. and Cant MC. (2005) Black Economic Empowerment Opportunities in Home-based Business: An Exploratory Study. In Proceedings of the 17th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS).