Research/Scholarly/Creative Works

• Fortin DR. and Surovaya K. (2018) Measuring the effects of visual scan codes in advertising. International Journal of Internet Marketing and Advertising 12(4): 358-373. http://dx.doi.org/10.1504/IJIMA.2018.095379. (Journal Articles)

• Fortin D. and Chen NC. (2017) Emerging issues in digital marketing. Journal of Consumer Marketing 34(6): 469-471. http://dx.doi.org/10.1108/JCM-07-2017-2268. (Journal Articles)

• Fortin D; Ozanne L (Ed.) (2017) Proceedings of the 2016 Australian and New Zealand Marketing Academy Conference (ANZMAC 2016). Christchurch, New Zealand: University of Canterbury. 1098. (Edited Volumes)

• Chen NC. and Qi S.. (2016) Identifying emerging features of Macau budget hotels. In Fortin D; Ozanne L (Eds). Marketing in a Post-Disciplinary Era ANZMAC 2016 Proceedings: 1010-1010. Christchurch. (Conference Contributions - Published)

• Fortin D. and Ozanne LK. (2016) Book of Abstracts, Australia New Zealand Marketing Academy Conference.. Christchurch, New Zealand: University of Canterbury. 300. (Edited Volumes)

• Surovaya K., Fortin D. and Garry T.. (2015) Consumer-Generated Ads (CGA) vs. Traditional Ads: Empirical Evidence on Measures of Effectiveness. In ANZMAC Proceedings: 166-173. (Conference Contributions - Published)

• Fortin D., Yeung C. and Crawford O.. (2014) Examining the Interactive Effect of Content and Vividness in Branded Posts on Facebook. In. (Conference Contributions - Published)

• Fortin D. (2013) Interactive Marketing Goes High-Tech: QR Coding. : 356-359. South Melbourne: Oxford University Press. [Case Study]. (Other)

• Fortin D. and Surovaya K.. (2013) The Effects of QR Codes in Advertising: An Experimental Approach. In. (Conference Contributions - Published)

• Gargiulo H. and Fortin D.. (2013) Testing the Impact of Unexpected Shock in Advertising: An Experiment on the Effects of Congruent vs. Incongruent Message Contexts on Consumer Attitudes. In. (Conference Contributions - Published)

• Fortin D. and Uncles M. (2011) Journal of Consumer Marketing Volume 28 issue 7. Special Issue: The first decade: emerging issues of the twenty-first century in consumer marketing. Bradford: MCB University Press. 472-549. (Edited Volumes)

• Fortin D. and Uncles M. (2011) The first decade: emerging issues of the twenty-first century in consumer marketing. Journal of Consumer Marketing 28(7): 472-475. http://dx.doi.org/10.1108/07363761111194767. (Journal Articles)

• Fortin D., Grimwood S. and Finsterwalder J.. (2011) An Empirical Investigation into the Combined Effect of Sequence and Multiple-Media Exposure on Audience Attitudes. In. (Conference Contributions - Published)

• Fortin D.. (2011) Catastrophic Disaster Recovery in Tertiary Teaching: Using Online Learning Systems and New Media Communication to Retain Student Involvement in Disruptive Settings. In. (Conference Contributions - Published)

• Fortin D. (2010) Meet the Editors. Christchurch, New Zealand: Australian and New Zealand Marketing Academy Annual Conference, 29 Nov-1 Dec 2010. (Conference Contributions - Other)

• Renton M., Fortin D. and Voges K.. (2010) Influencing Consumer Perceptions of a Social Issue: An Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods. In Proceedings: 266. (Conference Contributions - Published)

• Abdul-Razzaq S., Ozanne L. and Fortin D.. (2009) Cutting Through the Clutter? A Field Experiment Measuring Behavioural Responses to an Ambient Form of Advertising. In. (Conference Contributions - Published)

• Ballantine P. and Fortin D. (2009) The Effects of Interactivity and Product Information on Consumers' Emotional Responses to an Online Retail Setting. International Journal of Internet Marketing and Advertising 5(4): 260-271. http://dx.doi.org/10.1504/IJIMA.2009.027810. (Journal Articles)

• Brown J., Fortin DR. and Rhodes P. (2009) The Effects of Contextual Cues on Online Auction Outcomes: A Quasi-experimental Approach. International Journal of Internet Marketing and Advertising 5(4): 287-308. http://dx.doi.org/10.1504/IJIMA.2009.027812. (Journal Articles)

• Fortin D. and Ballantine P. (2009) International Journal of Internet Marketing and Advertising, 5(4). Special Issue: Experimental Research in E-Marketing. Geneva: Inderscience. 106pp. (Edited Volumes)

• Fortin D. and Ballantine P. (2009) Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments. International Journal of Internet Marketing and Advertising 5(4): 241-245. (Journal Articles)

• Fortin D., Cleland S. and Jenkins A.. (2008) Effects of Advertised Pricing on Brand Image for an On-Line Retailer. In Proceedings of the 2008 Conference of the American Academy of Advertising: 263-275. (Conference Contributions - Published)

• Renton MS. (2008) Influencing Consumer Perceptions of a Social Issue: An Experiment of the Source, Message Sidedness and Inward/Outward Focus on Consumer Attitudes Towards Genetically Modified Foods. Christchurch, New Zealand. University of Canterbury. (Theses / Dissertations)

• Brown J., Rhodes P. and Fortin D.. (2007) Measuring the Influence of Involvement and Other Contextual Variables on Interest and Selling Price in Online Auctions. In Asia-Pacific Advances in Consumer Research 7: 163-166. (Conference Contributions - Published)

• Fortin DR., Donaldson B. and Kessel S.. (2007) Measuring the Effects of Culturally Salient Message Cues on Attitude toward the Brand: Congruency between Foreign Language Voice-Overs and Product Origin. In Advertising and Consumer Psychology 2007: New Frontiers in Branding: Attitudes, Attachments, and Relationships: 18-21. (Conference Contributions - Published)

• Kang H., Hahn M., Fortin DR., Hyun YJ. and Eom Y. (2006) Effects of perceived behavioral control on the consumer usage intention of e-coupons. Psychology & Marketing 23(10): 841-864. http://dx.doi.org/10.1002/mar.20136. (Journal Articles)

• Maneesoonthorn C. and Fortin D. (2006) Texting Behaviour and Attitudes Toward Permission Mobile Advertising: An Empirical Study of Mobile Users' Acceptance of SMS for Marketing Purposes. International Journal of Mobile Marketing 1(1): 66-72. (Journal Articles)

• Maneesoonthorn C. and Fortin DR. (2006) New Zealand: M-Commerce Beyond the Basics, Adopting Value-Added Services. In Dholakia N; Rask M; Dholakia RR (Ed.), M-commerce: Global Experiences and Perspectives: 177-196. Hershey: Idea Group Publishing. (Chapters)

• Renton M., Fortin D. and Voges K.. (2006) An Experiment on the Effects of Message Factors with Advertising for Genetically Modified Foods. In ANZMAC 2006 Proceedings. (Conference Contributions - Published)

• Fortin D. (2005) Pacific Rim Focus Case (Chapter 11) : Bread Retailer Finds Clever Way to Get Customers Back in the Shop via Direct Mail Effort. In Chitty W; Barker N; Shimp TA (Ed.), Integrated Marketing Communications: 339. Melbourne: Thomson. (Chapters)

• Fortin D. (2005) Pacific Rim Focus Case (Chapter 2): Using "Buzz" to Market Vodka from New Zealand against the Big Brands. In Chitty W; Barker N; Shimp TA (Ed.), Integrated Marketing Communications: 37. Melbourne: Thomson. (Chapters)

• Fortin D. (2005) Pacific Rim Focus Case (Chapter 6): Foreign Language TV Campaigns Give Real Boost to Global Brands in Australasia. In Chitty W; Barker N; Shimp TA (Ed.), Integrated Marketing Communications: 170. Melbourne: Thomson. (Chapters)

• Fortin D. (2005) Pacific Rim Focus Case (Chapter 9): Battle of the Beer Brands in NZ is being fought on a Billboard Near You. In Chitty W; Barker N; Shimp TA (Ed.), Integrated Marketing Communications: 261. Melbourne: Thomson. (Chapters)

• Fortin D. and Clark S. (2005) Does brand personality extend to retail shopping environments? An empirical experiment using D'Astous store personality scale in a Web-based CD music shop. Dubrovnik, Croatia: Consumer Personality and Research Methods 2005 Conference, 20 Sep 2005. (Conference Contributions - Other)

• Fortin DR. (2005) Big Brands, Big Trouble: Lessons Learned the Hard Way. Journal of Product & Brand Management 14(1): 74. http://dx.doi.org/10.1108/10610420510583770. (Journal Articles)

• Fortin DR. (2005) Buzz: Harness the Power of Influence and Create Demand. Journal of Consumer Marketing 22(3): 168-169. http://dx.doi.org/10.1108/07363760510596011. (Journal Articles)

• Fortin DR. (2005) Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets. Journal of Consumer Marketing 22(5): 289. http://dx.doi.org/10.1108/07363760510611734. (Journal Articles)

• Fortin DR. and Dholakia RR. (2005) Interactivity and Vividness Effects on Social Presence and Involvement with a web-based Advertisement. Journal of Business Research 58(3): 387-396. http://dx.doi.org/10.1016/S0148-2963(03)00106-1. (Journal Articles)

• Walley M. and Fortin D. (2005) Behavioral outcomes from online auctions: Reserve price, reserve disclosure, and initial bidding influences in the decision process. Journal of Business Research 58(10): 1409-1418. http://dx.doi.org/10.1016/j.jbusres.2003.10.014. (Journal Articles)

• Clark S. and Fortin D.. (2004) Investigating the Impact of Online Storefront Atmospherics on Perceived Store Personality. In ANZMAC 2004 Proceedings. (Conference Contributions - Published)

• Drain Q. and Fortin D. (2004) Age-related Differences in Children�s Responses to Television Advertising: Central vs Peripheral Routes to Persuasion. Hawaii, USA: Annual 2004 American Psychological Association (APA) Conference, 23 Apr 2005. (Oral Presentations)

• Maneesoonthorn C. and Fortin D.. (2004) An Exploration of Texting Behaviour and Attitudes toward Permission-based Mobile Advertising in New Zealand. In ANZMAC 2004 Proceedings. (Conference Contributions - Published)

• Ballantine P. and Fortin D.. (2003) Examining the Role of Interface Design Effects on Consumer Satisfaction in an Online Retail Setting. In ANZMAC 2003 Proceedings: 1700-1707. (Conference Contributions - Published)

• Chandon JL., Chtourou S. and Fortin DR. (2003) Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research 43(2): 217-229. http://dx.doi.org/10.1017/S0021849903030228. (Journal Articles)

• Fortin D. and Renton M. (2003) Consumer acceptance of genetically modified foods in New Zealand. British Food Journal 105(1): 42-58. (Journal Articles)

• Renton M. and Fortin D.. (2003) Taming Frankenstein?: Investigating Consumer Perceptions of the Advertising of Genetically Modified Food. Presentation of a Conceptual Framework and Qualitative Research Methodologies. In ANZMAC 2003 Proceedings: 347-354. (Conference Contributions - Published)

• Walley M. and Fortin D.. (2003) An Empirical Observation of Behavioral Outcomes in Online Auctions: The Effect of Reserve Price, Reserve Disclosure and Initial Bidding as External Cues in the Buying Decision Process. In Proceedings of the 30th International Research Seminar in Marketing: 455-476. (Conference Contributions - Published)

• Dholakia RR. and Fortin DR. (2002) Advertising on the Net: What Works and Why. In Dholakia N; Fritz W; Dholakia RR; Mundorf M (Ed.), Global E-Commerce and Online Marketing: Watching the Evolution (1st ed.): 155-169. Westport: Quorum Books. (Chapters)

• Fortin D., Dholakia R. and Dholakia N. (2002) Special Issue on Emerging issues in electronic marketing: thinking outside the square. Amsterdam: Elsevier. 63. (Edited Volumes)

• Fortin DR. and Ballantine PW.. (2002) What You See is What You Get: Current Issues on Web Interface and Design. In. (Conference Contributions - Published)

• Fortin DR., Dholakia RR. and Dholakia N. (2002) Emerging issues in electronic marketing: thinking outside the square. Journal of Business Research 55(8): 623-627. http://dx.doi.org/10.1016/S0148-2963(00)00202-2. (Journal Articles)

• Maneesoonthorn C. and Fortin DR.. (2002) An experimental examination of the effects of price comparison, product recommendation and price levels on consumer perceptions of an online storefront. In ANZMAC 2002 Proceedings: 1831-1839. (Conference Contributions - Published)

• Renton M. and Fortin DR.. (2002) Taming Frankenstein: an experimental investigation into the effects of additional product benefits on consumer acceptance of GM products. In ANZMAC 2002 Proceedings: 227-228. (Conference Contributions - Published)

• Vigneron F. and Fortin DR.. (2002) Consumers need for luxury : scale development and cross-national evaluation of brand luxury perceptions (published online). In Proceedings of the 2002 Hawaii International Conference on Business. (Conference Contributions - Published)

• Fortin D. (2001) Understanding e-business in the new economy: Learning from success stories and fiascos. Puyricard, France: Seminar at Universite d'Aix-en-Provence, 23 Nov 2000. (Oral Presentations)

• Fortin DR. (2001) Commerce course first to move back to town. UC Teaching, University of Canterbury, Christchurch (September): 31-32. (Journal Articles)

• Fortin DR. (2001) Interfacing with the web : integrating models of behaviour into a hyperspace paradigm. International Journal of Entrepreneurship and Innovation Management 1(3/4): 463-473. http://dx.doi.org/10.1504/IJEIM.2001.000468. (Journal Articles)

• Fortin DR. (2001) Interfacing with the web: integrating models of behaviour into a hyperspace paradigm. International Journal of Entrepreneurship and Innovation Management 1(3-4): 463-473. http://dx.doi.org/10.1504/ijeim.2001.000468. (Journal Articles)

• Fortin DR. (2001) Web-L@b examines consumer research on the web. UC Research, University of Canterbury, Christchurch (February): 36-37. (Journal Articles)

• Fortin DR. and Steenfeldt S. (2001) Point. Click. Shop. Woolworths Online Shopping. In Quester P; McGuiggan R; McCarthy J; Perreault W (Ed.), Basic Marketing: A Managerial Approach: 683-688. Australia: McGraw Hill. (Chapters)

• Oliver M., Fortin DR., Gabbott M. and Thirkell P.. (2001) The digital revolution : implication for research in marketing. In ANZMAC 2001 Proceedings. (Conference Contributions - Published)

• Zhao M., Dholakia RR., Dholakia N. and Fortin DR.. (2001) Interactivity and revisits to web sites: a theoretical framework. In Proceedings of the 2001 AMA Winter Educators Conference 12: 108-115. (Conference Contributions - Published)

• Fortin D. (2000) Success stories and fiascos in e-commerce in New Zealand. Design Institute of New Zealand, Christchurch, New Zealand: 01 Sep 1998. (Oral Presentations)

• Fortin DR. (2000) Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers. Psychology & Marketing 17(6): 515-534. (Journal Articles)

• Fortin DR. and Wong M.. (2000) Ni vu mais pas ni connu: Resultats empiriques d'une experience sur les effets de la theorie du mere exposure lors d'une publicite Web. In Actes du 16e Congres International de l'Association Francaise du Marketing: 827-828. (Conference Contributions - Published)

• Fortin DR. and Wong M.. (2000) Now you see it now you don't: Empirical findings from an experiment on the mere exposure effect of a web-based advertisement. In Proceedings of the Academy of Marketing Science Conference: 397. (Conference Contributions - Published)

• Fortin DR.. (2000) Brick-and-mortar vs virtual banking: Strategic implications of consumer acceptance of resistance to online banking services. In Proceedings of the Annual Educator Conference of the NZ Strategic Management Society 1(2): 219-221. (Conference Contributions - Published)

• Fortin DR.. (2000) Brick-and-mortar vs virtual banking: Understanding consumer acceptance/resistance of alternate service delivery configurations. In Proceedings of the 2nd Australasian Services Marketing Conference: 7-8. (Conference Contributions - Published)

• Fortin DR.. (2000) The impact of interactivity and vividness on involvement: An empirical test of the Hoffman-Novak model. In Proceedings of the 2nd Informs Marketing and the Internet Conference: 64-89. (Conference Contributions - Published)

• Wong M. and Fortin DR.. (2000) Parasocial interaction in the context of online interactive shopping environments : a conceptual model. In ANZMAC 2000 Proceedings: 1451-1456. (Conference Contributions - Published)

• Fortin DR. (1999) "New and improved!" Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers. In Schumann D; Thorson E (Ed.), Advertising and the World Wide Web: 63-70. Mahwah: Lawrence Earlbaum Publishers. (Chapters)

• Fortin DR. (1999) A framework for understanding service components migrating into products at the pre-purchase stage. Monash, Melbourne, Australia: First Australian Services Marketing Workshop, 1 Feb 1999. (Conference Contributions - Other)

• Fortin DR. and Dholakia RR.. (1999) Examining the effects of interactivity on social presence and involvement with an online advertisement. In Proceedings: 260-278. (Conference Contributions - Published)

• Fortin DR. and Wong M. (1999) Mere exposure effects of banner advertising on the World Wide Web: I didn't see it but I like it. Sydney, Australia: 1999 Australia New Zealand Marketing Academy Conference (ANZMAC), 1 Dec 1999. (Conference Contributions - Other)

• Dholakia RR. (1998) Measuring the effects of interactivity and vividness of an online advertisement as component of the pre-purchase service experience. Nashville, TN, USA: 6th AMA Frontiers in Services Conference, 01 Jan 2000. (Oral Presentations)

• Fortin DR. and Greenlee TB. (1998) Using a product/service evaluation frame: an experiment on the economic equivalence of product versus service alternatives for message retrieval systems. Journal of Business Research 41(3): 205-214. (Journal Articles)

• Fortin DR.. (1998) Methodological issues about experimental research conducted through a Web interface. In ANZMAC 1998 Proceedings: 759-765. (Conference Contributions - Published)

• Dholakia N; Kruse E; Fortin DR (Ed.) (1997) Procs of the Conference on Telecommunications and Information Markets. Kingston: RITIM. 365. (Edited Volumes)

• Fortin DR. (1997) The impact of interactivity on advertising effectiveness in the new media. Kingston: University of Rhode Island. 218pp. (Authored Books)

• Fortin DR. and Ven Venkatesan M.. (1997) A Cross-cultural examination of the dimensionality of time orientation. In Proceedings of the 6th Symposium on Cross-Cultural and Business Studies 6. (Conference Contributions - Published)

• Fortin DR., Westin S. and Mundorf N. (1997) On the predispositions toward information technology: a three-way cross-cultural study. Telematics and Informatics 14(2): 145-158. http://dx.doi.org/10.1016/S0736-5853(96)00030-5. (Journal Articles)

• Fortin DR.. (1997) Key dimensions of interactivity and their application in different advertising conduits on the World Wide Web. In Proceedings of the COTIM-97 2: 181-184. (Conference Contributions - Published)

Editorial Work

• ANZMAC Conference Editor, Special Issue ( 2009 - 2011)
• Canadian Journal of Admin Sciences Associate Editor ( 2008 - 2021)
• Journal of Business Research Guest Editor ( 1997 - 2002)

Review and Refereeing

• Academy of Marketing Science (AMS) Review ( 2006 - 2021)
• American Academy of Advertising (AAA) ( 2006 - 2021)
• ANZMAC ( 2010 - 2021)
• Association for Consumer Research ( 2006 - 2021)
• Australia New Zealand Marketing Academy (ANZMAC) ( 2006 - 2021)
• Basic Marketing ( 2006 - 2021)
• European Journal of Marketing ( 2006 - 2021)
• European Journal of Marketing (EJM) ( 1997 - 2002)
• International Journal of Electronic Commerce ( 2006 - 2021)
• International Journal of Internet Marketing and Advertising ( 2006 - 2021)
• Journal of Advertising ( 2006 - 2021)
• Journal of Advertising (JA) ( 1997 - 2002)
• Journal of Interactive Marketing ( 2006 - 2021)
• Journal of International Marketing ( 2006 - 2021)
• Journal of International Marketing (JIM) ( 1997 - 2002)
• Journal of Strategic Marketing ( 2006 - 2021)
• Journal of the Academy of Marketing Science ( 1997 - 2002)
• Journal of the Academy of Marketing Science ( 2006 - 2021)