Research/Scholarly/Creative Works

Journal Articles

• Faroque A., Morrish S. and Ferdous A. (2017) Networking, business process innovativeness and export performance: The case of South Asian low-tech industry. Journal of Business and Industrial Marketing 32(6): 864-875. http://dx.doi.org/10.1108/JBIM-06-2015-0113.

• Mirvahedi S. and Morrish S. (2017) The role of serendipity in opportunity exploration. Journal of Research in Marketing and Entrepreneurship 19(2): 182-200. http://dx.doi.org/10.1108/JRME-10-2017-0045.

• Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 29(4): 373-383. http://dx.doi.org/10.1108/IJWBR-03-2017-0011.

• Morrish SC., Whyte MC. and Miles MP. (2017) Incubator mediation in commercialising disruptive innovation. Journal of Strategic Marketing : 13. http://dx.doi.org/10.1080/0965254X.2017.1384751.

• Miles MP., Lewis GK., Hall-Phillips A., Morrish SC., Gilmore A. and Kasouf CJ. (2016) The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience. Journal of Strategic Marketing 24(1): 34-46. http://dx.doi.org/10.1080/0965254X.2015.1035038.

• Wolf HL., Morrish SC. and Fountain J. (2016) A Conceptualization of the Perceptions and Motivators That Drive Luxury Wine Consumption. International Journal of Wine Business Research 28(2): 120-133. http://dx.doi.org/10.1108/IJWBR-09-2015-0038.

• Kasouf CJ., Morrish SC. and Miles MP. (2015) The moderating role of explanatory style between experience and entrepreneurial self-efficacy. International Entrepreneurship and Management Journal 11(1): 1-17. http://dx.doi.org/10.1007/s11365-013-0275-2.

• Meriluoto L., Webb R., Masselot A., Morrish S. and Abel G. (2015) Safety in the New Zealand sex industry. New Zealand Economic Papers 49: 1-22. http://dx.doi.org/10.1080/00779954.2015.1041548.

• Morrish S. and Faroque A. (2015) Incorporating international entrepreneurship into the internationalization process: An integrative research model. Journal of International Marketing Strategy 3(1): 19-35.

• Lee CKC. and Morrish SC. (2012) Cultural values and higher education choices: Chinese families. Australasian Marketing Journal 20(1): 56-94. http://dx.doi.org/10.1016/j.ausmj.2011.10.015.

• Morrish SC. and Lee CKC. (2012) Marketing in the 21st Century: Looking back as we move forward. Australasian Marketing Journal 20(1): 1-2. http://dx.doi.org/10.1016/j.ausmj.2011.10.007.

• Miles M., Morrish S., Little V. and Brookes R. (2011) A short note on corporate venturing for technology acquisition. Innovation: Management, Policy & Practice 13(1): 126-133.

• Morrish S. (2011) Guest editorial. Journal of Research in Marketing and Entrepreneurship 13(2): 16-23. http://dx.doi.org/10.1108/jrme.2011.48413baa.001.

• Morrish S. and Deacon J. (2011) A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky. Journal of Small Business and Entrepreneurship 24(1): 113-124.

• Morrish S., Miles M. and Polonsky M. (2011) An exploratory study of sustainability as a stimulus for corporate entrepreneurship. Corporate Social Responsibility and Environmental Management 18(3): 162-171. http://dx.doi.org/10.1002/csr.271.

• Morrish SC. (2011) Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship 13(2): 110-119. http://dx.doi.org/10.1108/14715201111176390.

• Morrish SC. and Lee C. (2011) Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand. Journal of Strategic Marketing 19(6): 517-529. http://dx.doi.org/10.1080/0965254X.2011.599497.

• Vasilchenko E. and Morrish S. (2011) The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms. Journal of International Marketing 19(4): 88-105. http://dx.doi.org/10.1509/jim.10.0134.

Edited Volumes

• O'Cass A. and Morrish S. (2016) Journal of Strategic Marketing Special Issue: Anatomy of entrepreneurial marketing. Journal of Strategic Marketing Abingdon: Routledge. 2-4. http://dx.doi.org/10.1080/0965254X.2015.1035035.

• Morrish S. and Lee C. (2012) Australian Marketing Journal, 20(10). Special Issue: ANZMAC 2010. Selangor: Elsevier. 112pp.

• Morrish S. (2011) Journal of Research in Marketing and Entrepreneurship, 13(2). Special Issue: Entrepreneurial Marketing: is entrepreneurship the way forward for marketing? Guildford: Emerald. 166pp.

Chapters

• Jones R., Morrish S., Deacon J. and Miles M. (2018) Entrepreneurial Marketing in Small Enterprises: Current and Emerging Research Topics. In Blackburn R; De Clerq D; Heinonen J; Wang Z (Ed.), SAGE Handbook for Entrepreneurship and Small Business UK: Sage.

• Morrish S., Prayag G. and Nguyen M. (2016) From brand love to brand divorce: the effect of a disruption in supply on consumer-brand relationships. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 121-131. Abingdon: Routledge.

• Deacon JH., Miles MP. and Morrish SC. (2014) Entrepreneurial marketing. In Morris M; Kuratko D (Ed.), Wiley Encyclopedia of Management: Entrepreneurship Vol 3: 254-258. Chichester: Wiley Publishing.

• Darroch J., Morrish SC., Deacon JH. and Miles MP. (2013) Market Creation as an Entrepreneurial Marketing Process. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 179-197. Bingley: Emerald.

• Kasouf CJ., Morrish SC. and Miles MP. (2013) The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation and Entrepreneurial Self-Efficacy. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 23-44. Bingley: Emerald.

Other

• O'Cass A. and Morrish S. (2016) Anatomy of entrepreneurial marketing. Journal of Strategic Marketing http://dx.doi.org/10.1080/0965254X.2015.1035035. [Guest Editorial].

• Morrish SC. (2011) Entrepreneurial marketing: is entrepreneurship the way forward for marketing? Journal of Research in Marketing and Entrepreneurship 13(2) [Guest Editorial].

Reports

• Levy DS. and Morrish SC. (2011) The strategic role of property assets within property portfolios of SMEs.RICS. Commissioned by Royal Institute of Chartered Surveyors (RICS). 17pp.

Conference Contributions - Published

• Faroque AR., Morrish SC., Kuivalainen O. and Asikainen SK. (2017) Capability Triad in International Entrepreneurship: The Role of Dual Network and Opportunity Recognition Capability. Milan, Italy: 43rd Annual Conference of the European International Business Academy, 14-15 Dec 2017.

• Henderson K., Prayag G. and Morrish S. (2016) Dimensionality of Consumer Engagement in Fashion Blogs. Paris: Academy of Marketing Science - World Marketing Congress, 19-22 Jul 2016.

• Meriluoto L., Webb R., Masselot A., Morrish S. and Abel G. (2014) Safety in the New Zealand sex industry. Auckland, New Zealand: 55th Annual Conference of the New Zealand Association of Economists (NZEA), 2-4 Jul 2014.

Conference Contributions - Other

• Morrish S., Masselot A. and Meriluoto L. (2014) Beyond decriminalisation: an entrepreneurial look at the business of sex work in New Zealand. Santa Cruz, CA, USA: Global Research Symposium on Marketing and Entrepreneurship, 29 Jul-1 Aug 2014.

Conference Contributions - Published

• Deacon J., Morrish S., Darroch J. and Miles M. (2013) The Entrepreneurial Market Creation Process. Cardiff, UK: Academy of Marketing Conference 2013 (AM2013), 8-11 Jul 2013.

• Faroque A. and Morrish S. (2013) Born global networks and export performance: The mediating role of international opportunity recognition capability. University of Auckland, New Zealand: Australian & New Zealand Marketing Academy Annual Conference (ANZMAC), 1-4 Dec 2013.

• Faroque A. and Morrish S. (2013) Networks, dynamic international opportunity recognition and performance among international new ventures. Monash University, Melbourne, Australia: Academy of Marketing Science World Marketing Congress (WMC), 17-20 Jul 2013. In Proceedings of the 16th Biennial World Marketing Congress.

• Faroque A. and Morrish S. (2013) The role of opportunity in the performance outcome of INV networks: An entrepreneurship perspective. Cardiff, UK: Academy of Marketing Conference 2013 (AM2013), 8-11 Jul 2013.

• Laurence R. and Morrish S. (2013) Tie strength dynamics within a business network: A network approach to marketing. Valencia, Spain: 2nd Global Innovation and Knowledge Academy (GIKA 2013), 9-11 Jul 2013.

• Mirvahedi S. and Morrish S. (2013) Are Fast Growth Firms Lucky or Entrepreneurial? University of Auckland, New Zealand: Australian & New Zealand Marketing Academy Annual Conference (ANZMAC), 1-4 Dec 2013.

• Mirvahedi S. and Morrish S. (2013) The Role of Serendipity in Fast Growth Entrepreneurial Firms. Cardiff, UK: Academy of Marketing Conference 2013 (AM2013), 8-11 Jul 2013.

• Morrish S. and Laurence R. (2013) Tie utility relating to marketing information and action within a small business network: A Network approach to marketing. Cardiff, UK: Academy of Marketing Conference 2013 (AM2013), 8-11 Jul 2013.

• Morrish S. and Whyte M. (2013) Disruptive Innovators: How incubator mediation affects commercialisation. Valencia, Spain: 2nd Global Innovation and Knowledge Academy (GIKA 2013), 9-11 Jul 2013.

Conference Contributions - Other

• Morrish S., Masselot A., Meriluoto L., Webb R. and Worsely R. (2013) The social, legal and economic implications of the Canterbury Earthquake on the Christchurch sex industry. University of Canterbury, Christchurch, New Zealand: Meeting Challenges, Managing Risks - Examining options for mainstreaming, methodology and rights for vulnerable groups in the Pacific Conference, 3-5 Dec 2013.

Conference Contributions - Published

• Vasilchenko E. and Morrish S. (2013) An International Brand Strategy Model. University of Auckland, New Zealand: Australian & New Zealand Marketing Academy Annual Conference (ANZMAC), 1-4 Dec 2013. : 8pp.

• Derham R., Cragg P. and Morrish S. (2012) Social Media: Goals, Challenges and Value to Small Firms. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012. In Proceedings:: 1981-1994.

• Faroque A. and Morrish SC. (2012) An integrative research model of international entrepreneurship. Chicago, IL USA: 25th Global Research Symposium on Marketing and Entrepreneurship (GRSME), 14-16 Aug 2012.

• Jones R. and Morrish SC. (2012) Entrepreneurial Networks and Internationalization Opportunities: A Study of Entrepreneurial Marketing Orientation. Chicago, IL USA: 25th Global Research Symposium on Marketing and Entrepreneurship, 14-16 Aug 2012. (In Proceedings).

• Kasouf CJ., Morrish SC. and Miles MP. (2012) The interrelationships between entrepreneurial experience, explanatory style, effectuation, and entrepreneurial self-efficacy. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012. : In proceedings.

• Morrish S. and Levy D. (2012) Strategic property decisions and their financial considerations: an SME focus. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012. (In Proceedings).

• Morrish SC. and Jones R. (2012) The role of entrepreneurial marketing orientation on entrepreneurial networks and internationalization opportunities. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012.

• Morrish SC. and Miles MP. (2012) Beyond the destruction: Entrepreneurial strategies and initiatives post the Christchurch earthquakes. Chicago, IL USA: 25th Global Research Symposium on Marketing and Entrepreneurship, 14-16 Aug 2012.

• Morrish SC. and Vasilchenko E. (2012) The role of prior experience in the internationalisation of born global firms. Wellington, New Zealand: 57th International Council for Small Business World Conference (ICSB), 10-13 Jun 2012. : In Proceedings.

• Derham R., Cragg P. and Morrish S. (2011) Creating value: an SME and social media. Brisbane, Australia: Pacific-Asia Conference on Information Systems (PACIS 2011), 7-11 Jul 2011.

• Morrish S. (2011) Entrepreneurial Marketing: Is entrepreneurship the way forward for marketing? Coral Gables, FL, USA: 2011 Academy of Marketing Science Annual Conference (AMS), 24-27 May 2011.

• Morrish SC. and Levy D. (2011) How entrepreneurs view and use property: An SME perspective. AGSE, Swinburne University, Melbourne: Regional Frontiers of Entrepreneurship Research 2011, 2-4 Feb 2011.

Oral Presentations

• Masselot A., Meriluoto L. and Morrish S. (2014) The Business of Sex. University of Canterbury: School of Business and Economics Research Seminar, 13 Mar 2014.

Editorial Work

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• Advisory Board and Editorship Editorial Advisory Board Member ( 2012 - 2018)
• Journal of Research in Marketing and Entrepreneurship Editor, Special Issue ( 2011 )

Review and Refereeing

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• International Journal of Entrepreneurship and Innovation Management ( 2009 - 2018)
• JIMS ( 2006 - 2018)
• Journal of Research in Marketing and Entrepreneurship ( 2009 - 2018)
• JRME ( 2006 - 2018)
• Technovation ( 2006 - 2018)