Research/Scholarly/Creative Works

Journal Articles

• Faroque AR., Morrish SC., Kuivalainen O., Sundqvist S. and Torkkeli L. (2021) Microfoundations of network exploration and exploitation capabilities in international opportunity recognition. International Business Review 30(1) http://dx.doi.org/10.1016/j.ibusrev.2020.101767.

• Akinboye A., Collins J. and Morrish S. (2020) The Enduring Importance of Entrepreneurial Motivation for Growth. Journal of Business Strategies 37(2): 22-45.

• Morrish S., Eggers F., Pattinson H. and Hills GE. (2020) Three decades in the making: The evolution of entrepreneurial marketing. Journal of Business Research 113(2020): 59-61. http://dx.doi.org/10.1016/j.jbusres.2020.03.023.

• Morrish SC. and Earl A. (2020) Networks, institutional environment and firm internationalization. Journal of Business and Industrial Marketing http://dx.doi.org/10.1108/JBIM-05-2019-0230.

• Morrish SC. and Jones R. (2020) Post-disaster business recovery: An entrepreneurial marketing perspective. Journal of Business Research 113(2020): 83-92. http://dx.doi.org/10.1016/j.jbusres.2019.03.041.

• Morrish SC., Eggers F., Covin JG. and Ali A. (2019) Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue. Journal of Macromarketing 39(4): 353-357. http://dx.doi.org/10.1177/0276146719884698.

• Morrish SC., Whyte MC. and Miles MP. (2019) Incubator mediation in commercialising disruptive innovation. Journal of Strategic Marketing 27(2): 177-189. http://dx.doi.org/10.1080/0965254X.2017.1384751.

• Oliver A., Masselot A., Meriluoto L. and Morrish S. (2018) In the nude: Factors determining the employment status of sex workers. Canterbury Law Review 24: 91-106.

• Faroque A., Morrish S. and Ferdous A. (2017) Networking, business process innovativeness and export performance: The case of South Asian low-tech industry. Journal of Business and Industrial Marketing 32(6): 864-875. http://dx.doi.org/10.1108/JBIM-06-2015-0113.

• Mirvahedi S. and Morrish S. (2017) The role of serendipity in opportunity exploration. Journal of Research in Marketing and Entrepreneurship 19(2): 182-200. http://dx.doi.org/10.1108/JRME-10-2017-0045.

• Morrish SC., Pitt L., Vella J. and Botha E. (2017) Where to Visit, What to Drink? A Cross-National Perspective on Wine Estate Brand Personalities. International Journal of Wine Business Research 29(4): 373-383. http://dx.doi.org/10.1108/IJWBR-03-2017-0011.

• Miles MP., Lewis GK., Hall-Phillips A., Morrish SC., Gilmore A. and Kasouf CJ. (2016) The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience. Journal of Strategic Marketing 24(1): 34-46. http://dx.doi.org/10.1080/0965254X.2015.1035038.

• Wolf HL., Morrish SC. and Fountain J. (2016) A Conceptualization of the Perceptions and Motivators That Drive Luxury Wine Consumption. International Journal of Wine Business Research 28(2): 120-133. http://dx.doi.org/10.1108/IJWBR-09-2015-0038.

• Kasouf CJ., Morrish SC. and Miles MP. (2015) The moderating role of explanatory style between experience and entrepreneurial self-efficacy. International Entrepreneurship and Management Journal 11(1): 1-17. http://dx.doi.org/10.1007/s11365-013-0275-2.

• Morrish S. and Faroque A. (2015) Incorporating international entrepreneurship into the internationalization process: An integrative research model. Journal of International Marketing Strategy 3(1): 19-35.

• Morrish S. and O'Cass A. (2015) 12. O’Cass, A. and Morrish, S. (2016) “The anatomy of entrepreneurial marketing.” http://dx.doi.org/10.1080/0965254X.2015.1035035. Journal of Strategic Marketing 24(1) http://dx.doi.org/10.1080/0965254X.2015.1035035.

• Lee CKC. and Morrish SC. (2012) Cultural values and higher education choices: Chinese families. Australasian Marketing Journal 20(1): 56-94. http://dx.doi.org/10.1016/j.ausmj.2011.10.015.

• Morrish SC. and Lee CKC. (2012) Marketing in the 21st Century: Looking back as we move forward. Australasian Marketing Journal 20(1): 1-2. http://dx.doi.org/10.1016/j.ausmj.2011.10.007.

• Miles M., Morrish S., Little V. and Brookes R. (2011) A short note on corporate venturing for technology acquisition. Innovation: Management, Policy & Practice 13(1): 126-133.

• Morrish S. (2011) “Entrepreneurial marketing: is entrepreneurship the way forward for marketing?”. Journal of Research in Marketing and Entrepreneurship 13(2): 16-23. http://dx.doi.org/10.1108/jrme.2011.48413baa.001.

• Morrish S. and Deacon J. (2011) A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky. Journal of Small Business and Entrepreneurship 24(1): 113-124.

• Morrish S., Miles M. and Polonsky M. (2011) An exploratory study of sustainability as a stimulus for corporate entrepreneurship. Corporate Social Responsibility and Environmental Management 18(3): 162-171. http://dx.doi.org/10.1002/csr.271.

• Morrish SC. (2011) Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship 13(2): 110-119. http://dx.doi.org/10.1108/14715201111176390.

• Morrish SC. and Lee C. (2011) Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand. Journal of Strategic Marketing 19(6): 517-529. http://dx.doi.org/10.1080/0965254X.2011.599497.

• Vasilchenko E. and Morrish S. (2011) The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms. Journal of International Marketing 19(4): 88-105. http://dx.doi.org/10.1509/jim.10.0134.

• Morrish SC. and Guo J. (2010) The Attractiveness of New Zealand as a University Study Destination. Advances in Consumer Research 38.

• Morrish SC., Miles MP. and Deacon JH. (2010) Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing 18(4): 303-316. http://dx.doi.org/10.1080/09652541003768087.

• Shepherd CD., Marchisio G., Morrish SC., Deacon JH. and Miles MP. (2010) Entrepreneurial burnout: exploring antecedents, dimensions and outcomes. Journal of Research in Marketing and Entrepreneurship 12(1): 71-79. http://dx.doi.org/10.1108/14715201011060894.

• Morrish S. (2009) Portfolio Entrepreneurs: An effectuation approach to multiple venture development. Journal of Research in Marketing and Entrepreneurship 11(1): 32-48. http://dx.doi.org/10.1108/14715200911014130.

• Morrish S., Levy D. and Dong Z. (2009) The Role Of Property In The Portfolio Of Small And Medium Enterprises. Pacific Rim Property Research Journal 15(3): 261-277.

• Hamilton R. and Morrish S. (2005) Alliance Size and Airline Performance. Journal of International Business and Entrepreneurship 11(2): 35-48.

• Morrish S. and Hamilton R. (2002) Airline Alliances - Who Benefits? Journal of Air Transport Management 8(6): 401-407.

Edited Volumes

• Morrish S; Eggers F; Pattinson H; Hills GE (Ed.) (2020) Three Decades in The Making: The Evolution of Entrepreneurial Marketing.. Journal of Business Research 113(May 2020)http://dx.doi.org/10.1016/j.jbusres.2020.03.023.

• Morrish S; Eggers F; Covin JG; Ali A (Ed.) (2019) Perspectives on Entrepreneurship and Macromarketing. Journal of Macromarketing 39(4)http://dx.doi.org/10.1177/0276146719884698.

• O'Cass A. and Morrish S. (2016) Journal of Strategic Marketing Special Issue: Anatomy of entrepreneurial marketing. Journal of Strategic Marketing 24(1)Abingdon: Routledge. 2-4. http://dx.doi.org/10.1080/0965254X.2015.1035035.

• Morrish S. and Lee C. (2012) Australian Marketing Journal, 20(10). Special Issue: ANZMAC 2010. Selangor: Elsevier. 112pp.

• Morrish S. (2011) Journal of Research in Marketing and Entrepreneurship, 13(2). Special Issue: Entrepreneurial Marketing: is entrepreneurship the way forward for marketing? Guildford: Emerald. 166pp.

Chapters

• Morrish S. and MirVahedi S. (2020) Serendipity, Effectuation, Entrepreneurial Marketing and Fast Growth Entrepreneurial Firms. In Fillis I; Telford N (Ed.), Handbook of Entrepreneurial Marketing: 223-238. Cheltenham, UK: Edward Elgar.

• Jones R., Morrish S., Deacon J. and Miles M. (2018) Entrepreneurial Marketing in Small Enterprises: Current and Emerging Research Topics. In Blackburn R; De Clerq D; Heinonen J; Wang Z (Ed.), SAGE Handbook for Entrepreneurship and Small Business UK: Sage.

• Morrish S. and Faroque AR. (2016) Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures. In: (eds). In Campbell C; Ma J. J (Ed.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing ScienceSpringer.

• Morrish S., Prayag G. and Nguyen M. (2016) From brand love to brand divorce: the effect of a disruption in supply on consumer-brand relationships. In Hall CM; Malinen S; Vosslamber R; Wordsworth R (Ed.), Business and Post-disaster Management: Business, organisational and consumer resilience and the Christchurch earthquakes: 121-131. Abingdon: Routledge.

• Deacon JH., Miles MP. and Morrish SC. (2014) Entrepreneurial marketing. In Morris M; Kuratko D (Ed.), Wiley Encyclopedia of Management: Entrepreneurship Vol 3: 254-258. Chichester: Wiley Publishing.

• Darroch J., Morrish SC., Deacon JH. and Miles MP. (2013) Market Creation as an Entrepreneurial Marketing Process. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 179-197. Bingley: Emerald.

• Kasouf CJ., Morrish SC. and Miles MP. (2013) The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation and Entrepreneurial Self-Efficacy. In Sethna Z; Jones R; Harrigan P (Ed.), Entrepreneurial Marketing: Global Perspectives: 23-44. Bingley: Emerald.

Theses / Dissertations

• Morrish S. (2002) Flying in different formations: The effects of airline alliances on a carrier’s performance. University of Canterbury.

Reports

• Levy DS. and Morrish SC. (2011) The strategic role of property assets within property portfolios of SMEs.RICS. Commissioned by Royal Institute of Chartered Surveyors (RICS). 17pp.

Conference Contributions - Published

• Akinboye A., Morrish S. and Collins J.. (2019) Entrepreneurial Motivation and Growth Intention: An Australasian Study. In Global Research Symposium in Marketing and Entrepreneurship Bluebook.

• Earl A. and Morrish SC.. (2019) Evolving entrepreneurial ecosystems of co-operatives. In Proceedings at Australia and New Zealand Marketing Academy 2019: 1278-1281.

• Earl A. and Morrish SC.. (2019) Institutional voids for competitive advantage: An entrepreneurial approach. In Proceedings at Australia and New Zealand Marketing Academy: 683-686.

• Faroque A., Sultana H., Morrish S. and Kuivalainen O.. (2019) The moderating role of firm age and size on the relationship between export assistance and performance. In Proceedings of IMP Conference 2019, EISEG Paris 27-30 August.

• Lum P. and Morrish S.. (2019) Opportunity-Based New Venture Creation: An Opportunity, Outcome and Process (O-O-P) Framework. In Proceedings of ICSB 2019 Cairo https://icsb2019.com/.

• Mirvahedi S. and Morrish S.. (2019) Serendipity and Entrepreneurial Marketing in Fast Growth Firms: Evidence From Iran. In Proceedings ICSB 2019, Cairo https://icsb2019.com/.

• Pattinson H., Morrish S. and Jones R.. (2019) Evolving SD-Logic, Customer Development and Innovation: an Entrepreneurial Marketing Perspective. In Proceedings of Australia and New Zealand Marketing Academy 2019.

• Lum P., Morrish S., Ng CG. and Karuppannan V.. (2018) Journey to the East: of Stories and Strategies for Luxury Brands. In Proceedings of Mystique of Luxury Brands Conference 2018 Singapore.

• Morrish S. and Wolf H.. (2018) An Objective and Subjective Knowledge Based Typology of Luxury Wine Consumers. In Proceedings of Mystique of Luxury Brands Conference 2018 Singapore.

• Brown A., Morrish S., Walker B. and Ozanne LK.. (2017) The Catalytic Role of Business-Based Champions: Partnerships with Commercial Organisations as Experienced by New Zealand Based Non-Profits. In Proceedings of the 10th ISTR Asia Pacific Regional Conference, Jakarta.

• Faroque AR., Morrish SC., Kuivalainen O. and Asikainen SK.. (2017) Capability Triad in International Entrepreneurship: The Role of Dual Network and Opportunity Recognition Capability. In Proceedings of the 43rd Annual Conference of the European International Business Academy, Milan.

• Kahiya E. and Morrish S.. (2017) Adoption of Entrepreneurial Marketing in Trade Development: The Evolution of New Zealand Trade and Enterprise post-2007. In blue_book_2017_san_diego_symposium.pdf.

• Morrish S. and Akinboye A.. (2017) Towards a Conceptualization of Post-Disaster Entrepreneurial Decision-Making. In in http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf.

• Morrish S. and Jones R.. (2017) Entrepreneurial Recovery: Implications for the Study of Entrepreneurial Marketing. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf.

• Morrish S.. (2017) Three Decades in the Making: The Evolution of Entrepreneurial Marketing”. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf.

• Wolf H. and Morrish S.. (2017) Entrepreneurial Marketing, Networks, and Serendipity in the New Zealand Wine Industry. In http://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/blue_book_2017_san_diego_symposium.pdf.

• Henderson K., Prayag G. and Morrish S.. (2016) Dimensionality of Consumer Engagement in Fashion Blogs. In.

• Lum P. and Morrish S.. (2016) Opportunity-Based New Venture Creation: An Opportunity, Outcome and Process (O-O-P) Framework. In http://acereconference.com/wp-content/uploads/2016/05/ACERE-2016-Conference-Proceedings-1.pdf.

• Wolf H. and Morrish S.. (2016) This is my perfect match! Understanding luxury wine consumption. In.

• Faroque A. and Morrish S.. (2014) Personal and Inter-Firm Networking, Innovativeness, and Export Performance: A South Asian Emerging Economy Low-Tech Industry Context. In.

• Levy D., Cooper-Thomas H., Morrish S. and Ballantine P.. (2014) To cluster or not to cluster – post natural disaster relocation decisions of SMEs. In http://library.eres.org/cgi-bin/rsa98.pl?conf=ERES2014&type=showabstr&nr=188 ; http://library.eres.org/cgi-bin/rsa98.pl?type=program&conf=ERES2014.

• Morrish S., Masselot A. and Meriluoto L.. (2014) Beyond decriminalisation: an entrepreneurial look at the business of sex work in New Zealand. In.

• Morrish S., Prayag G. and Nguyen M.. (2014) I Divorce you Marmite! The Effect of Supply Disruption on Consumer-Brand Relationships. In https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf.

• Deacon J., Morrish S., Darroch J. and Miles M.. (2013) The Entrepreneurial Market Creation Process. In.

• Faroque A. and Morrish S.. (2013) Born global networks and export performance: The mediating role of international opportunity recognition capability. In.

• Faroque A. and Morrish S.. (2013) Networks, dynamic international opportunity recognition and performance among international new ventures. In Proceedings of the 16th Biennial World Marketing Congress.

• Faroque A. and Morrish S.. (2013) The role of opportunity in the performance outcome of INV networks: An entrepreneurship perspective. In.

• Laurence R. and Morrish S.. (2013) Tie strength dynamics within a business network: A network approach to marketing. In.

• Mirvahedi S. and Morrish S.. (2013) Are Fast Growth Firms Lucky or Entrepreneurial? In.

• Mirvahedi S. and Morrish S.. (2013) The Role of Serendipity in Fast Growth Entrepreneurial Firms. In.

• Morrish S. and Laurence R.. (2013) Tie utility relating to marketing information and action within a small business network: A Network approach to marketing. In.

• Morrish S. and Whyte M.. (2013) Disruptive Innovators: How incubator mediation affects commercialisation. In.

• Morrish S., Masselot A., Meriluoto L., Webb R. and Worsely R.. (2013) The social, legal and economic implications of the Canterbury Earthquake on the Christchurch sex industry. In.

• Vasilchenko E. and Morrish S.. (2013) An International Brand Strategy Model. In : 8pp.

• Derham R., Cragg P. and Morrish S.. (2012) Social Media: Goals, Challenges and Value to Small Firms. In Proceedings:: 1981-1994.

• Faroque A. and Morrish SC.. (2012) An integrative research model of international entrepreneurship. In.

• Jones R. and Morrish SC.. (2012) Entrepreneurial Networks and Internationalization Opportunities: A Study of Entrepreneurial Marketing Orientation. In (In Proceedings).

• Kasouf CJ., Morrish SC. and Miles MP.. (2012) The interrelationships between entrepreneurial experience, explanatory style, effectuation, and entrepreneurial self-efficacy. In : In proceedings.

• Morrish S. and Levy D.. (2012) Strategic property decisions and their financial considerations: an SME focus. In (In Proceedings).

• Morrish SC. and Jones R.. (2012) The role of entrepreneurial marketing orientation on entrepreneurial networks and internationalization opportunities. In.

• Morrish SC. and Miles MP.. (2012) Beyond the destruction: Entrepreneurial strategies and initiatives post the Christchurch earthquakes. In.

• Morrish SC. and Vasilchenko E.. (2012) The role of prior experience in the internationalisation of born global firms. In : In Proceedings.

• Derham R., Cragg P. and Morrish S.. (2011) Creating value: an SME and social media. In.

• Morrish S.. (2011) Entrepreneurial Marketing: Is entrepreneurship the way forward for marketing? In.

• Morrish SC. and Levy D.. (2011) How entrepreneurs view and use property: An SME perspective. In.

Oral Presentations

• Masselot A., Meriluoto L. and Morrish S. (2014) The Business of Sex. University of Canterbury: School of Business and Economics Research Seminar, 13 Mar 2014.

Student Supervision

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Current
• PhD - Ahmed S: Social Entrepreneurship and Food Security (2022)
• PhD - Gameti D: Entrepreneurial Marketing and SME Growth: The Influence of Innovation and Growth Intentions (2023)
• PhD - Wolf H: Understanding The Phenomenon Of Luxury Wine (2020)
• Masters - Naidu C: The Influence of Acculturation on Female Perceptions of Beauty (2020)
Completed
• PhD - Akinboye A: Entrepreneurial Growth Intention: The Role of Cognitive Logic (2020)
• PhD - Brown A: Cross-sector collaboration and resilience: A civil society perspective (2019)
• PhD - Faroque A: International Entrepreneurship, Networks and International New Ventures (2014)
• PhD - Lum P: Entrepreneurial opportunity-adventuring in early start-up phase: Evidence from the frontline (2016)
• PhD - Mir Vahedi S: An Investigation Into the Role of Serendipity, Effectuation and Entrepreneurial Marketing in Fast Growth Entrepreneurial Firms (2014)
• Masters - Boettcher B: 2007-Masters Thesis-Boettcher, Brigitte (2007)
• Masters - Guo C: 2008-Masters Thesis-Guo, Crystal (2008)
• Masters - Henderson K: Fashion Blogging and Customer Engagement (2015)
• Masters - Laurence R: 2008-Masters Thesis-Laurence, Rowan (2008)
• Masters - Power H: Social License to Operate and CSR
• Masters - Tan A: Social entrepreneurship (2015)
• Masters - Vasilchenko E: 2008-Masters Thesis-Vasilchenko, Elena (2008)
• Masters - Holmes A: Exploring the Potential Disconnect in Agriculture Between Industry Bodies and Farmers in their Sustainability Strategies and Priorities (2019)
• Honours - Anson S: 2011-Honours-Anson, Sam (2011)
• Honours - Gazi S: 2006-Honours-Gazi, Smita (2006)
• Honours - Guo C: 2007-Honours-Guo, Crystal (2007)
• Honours - Hitchings A: The Resilience of Female Entrepreneurs: A Christchurch Earthquake Case Study (2012)
• Honours - Nguyen M: Brand Abandonment (2014)
• Honours - Vasilchenko E: 2007-Honours-Vasilchenko, Elena (2007)
• Honours - Whyte M: Disruptive Innovators: How Incubator Mediation Affects Commercialisation (2012)

Editorial Work

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• Journal of Strategic Marketing Associate Editor ( 2020 - 2021)
• Journal of Macromarketing Associate Editor ( 2020 - 2021)
• Journal of Research in Marketing and Entrepreneurship Associate Editor ( 2012 - 2021)
• Journal of Business Research, SI Co-Editor Editor, Special Issue ( 2019 - 2020)
• Journal of Macromarketing, SI Co-editor Editor, Special Issue ( 2018 - 2019)
• Australasian Marketing Journal, SI Co-Editor Co-editor ( 2011 - 2012)
• Journal of Strategic Marketing SI Co-Editor Co-editor ( 2014 - 2016)
• Journal of Research in Marketing and Entrepreneurship, SI Editor Editor, Special Issue ( 2010 - 2011)
• International Journal of Entrepreneurial Venturing, EAB Editorial Advisory Board Member ( 2017 - 2021)
• Journal of International Marketing Strategy, EAB Editorial Advisory Board Member ( 2014 - 2021)
• Journal of Research in Marketing and Entrepreneurship EAB Editorial Advisory Board Member ( 2009 - 2012)
• Advisory Board and Editorship Editorial Advisory Board Member ( 2012 - 2021)

Review and Refereeing

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• Advances in consumer research. Association for Consumer Research (U.S.) ( 2009 - 2021)
• Corporate Social Responsibility and Environmental Management ( 2009 - 2021)
• Corporate Social Responsibility and Environmental Management ( 2011 - 2021)
• Corporate Social Responsibility in the Global Economy ( 2009 - 2021)
• European Journal of International Management ( 2009 - 2021)
• European Journal of International Management ( 2009 - 2021)
• International Journal of Entrepreneurial Behaviour & Research (IJBER) ( 2013 - 2021)
• International Journal of Entrepreneurship and Innovation Management ( 2009 - 2021)
• International Journal of Entrepreneurship and Innovation Management ( 2009 - 2021)
• JIMS ( 2006 - 2021)
• Journal of Business and Industrial Marketing ( 2014 - 2021)
• Journal of Business Research (JBR) ( 2017 - 2021)
• Journal of Enterprising Communities: people and places of global economy ( 2009 - 2021)
• Journal of International Marketing ( 2011 - 2021)
• Journal of Marketing Education ( 2015 - 2021)
• Journal of Marketing Management ( 2016 - 2021)
• Journal of Research in Marketing and Entrepreneurship ( 2009 - 2021)
• Journal of Research in Marketing and Entrepreneurship ( 2009 - 2021)
• Journal of Small Business and Entrepreneurship ( 2009 - 2021)
• Journal of Small Business Management ( 2015 - 2021)
• Journal of Strategic Marketing ( 2011 - 2021)
• Journal of Strategic Marketing ( 2011 - 2021)
• JRME ( 2006 - 2021)
• Management Research Review ( 2009 - 2021)
• Management Research Review: Communication of emergent international management research ( 2009 - 2021)
• Technovation ( 2006 - 2021)
• Technovation ( 2015 - 2021)