Management, Marketing, and Entrepreneurship
+64 3 364 2987 ext. 94068
Business and Law 223
Ekant joined the University of Canterbury from the University of Bath in 2010. His primary areas of interest include the use of marketing technologies & advertising to encourage social change and the role that consumption patterns play in developing consumer identity. Along with being published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Journal of Marketing Management, and the International Journal of Advertising, Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.